Brian White worked at Google for over 16 years, joining the company before I started this blog back in November 2002. He worked with Matt Cutts I believe almost his whole time while at Google and fought spam side by side with him and the webspam team all those years. … [Read more...] about Brian White, A Lead Spam Fighter Leaves Google
Two fascinating intepretations. One, as we become fluent with the search page layout and the actual act of searching, we let other parts of the brain kick in. We start interacting with the results. Two, Google is in fact rewiring our brains. The first is my Google Habit theory, and we’ll return to this. But the second possibility needs a little explanation. As I said in the first column on this, the phrase “rewiring our brains” sounds ominous indeed. The fact is, our brains are constantly being rewired. Rewiring is the basis of learning and memory. But there’s a more fundamental rewiring, building inherent circuitry that goes deeper than simple learning. And it was this that possibility that I asked Dr. Moody about. … [Read more...] about Is Google Rewiring Our Brains?
Design styles have changed over the years. However, you will still see home pages with 20-plus items listed on the left side navigation. If just one of those choices is the start of a task, a site visitor has started down a certain path. Ask them to recall what the other 19 items are and they can’t tell you because they didn’t want or need all that information. Duplicating that information with image navigation inside the main body aggravates the situation by removing confidence. Which click is the best for the task, the left side link or product image? … [Read more...] about The Extended Brain, Search Marketing & User Experience Design
You can still include your main keyword in the ad headline as a best practice, but now you can also include the sale offer, like “25% Off,” right in the headline. You could have tried to do this before, but it’s typically been too much to fit into one headline. Include your call to action in the headline: “Download Your Free White Paper” or “Attend Today’s Event” or “Sign Up for Our Webinar.” In the past, we’ve put calls to action in the description line to save characters in the headline. Think about how you can answer your target market’s question in the headline. As Google mentioned in its tips here, “… ads that offer answers typically receive more attention (and clicks).” … [Read more...] about So we have 45 more characters in AdWords text ads… Now what?
For example, let’s say you have a bunch of killer case studies. You could write blog posts that summarize the main takeaways, then promote those blog posts on social media. You could develop video versions or slide presentations based on these case studies. You could mention the case studies on your main landing pages, in email signatures, in newsletters, and anywhere they might help drive awareness and convert that browser into a buyer. You want to get yourself in front of the potential customer from every angle and ensure that every interaction they have with your business or brand is a positive one. … [Read more...] about Online Reviews, Reputation And How To Become Super Credible