“Our supporters will always have a voice in our Club at New York City FC. We are truly excited about this opportunity to partner with them on this decision and we are counting on all New Yorkers and fans beyond the city to get involved, cast a vote and make New York City FC history.” … [Read more...] about Why companies create content – part two: to gauge public opinion
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One of the best ways to start fleshing out your content personality is to organize and understand different brand personalities. While brand personalities can, and should, be unique from each other, there still is a quantitative amount of overlap between them. So much so that they’ve frequently been bunched into distinct personality groups. Investopedia has identified these five main brand personality groups as: … [Read more...] about How to Know Your Brand’s Content Personality
The company decided to advertise on Tumblr because of the reach to both desktop and mobile users. AT&T created a sponsored post that spoke to a common feeling people have when they are in relationships. The popular post was simple, as it depicted a text message that read, “when you know what you want call me”. AT&T made the decision to go after a moment many of us experience in life instead of a traditional marketing message. The result was an ad that spoke directly to its Millennial customers and gained a far reach. … [Read more...] about 10 Brands That Got Millennial Marketing Right
4. Influence People by Creating the Perception of Authority Another great asset that you have when ranking among the first in Google for a variety of related queries is the fact that the searches perceive you as an authority in that niche. For instance, if for the search query “sport equipment,” “best sport equipment,” ” running shoes,” etc. you rank on the first page, you can be seen as an authority in the field of “sport equipment.” Consumers tend to extend established brand names into product categories so, when saying your brand name, users might automatically think of “sport equipment.” … [Read more...] about High SERP Rankings Maybe a Strong Brand Booster
Purna Virji is Senior Manager, PPC Training at Microsoft. Named by PPC Hero as the most influential PPC expert of 2016, Purna specializes in SEM, SEO and Voice Search. With over a decade in search, she regularly speaks at conferences across the globe such as MozCon and SMX Advanced and is a popular industry columnist. An award-winning former journalist, Purna was the CEO of Purview Marketing prior to joining the Bing Ads team. In her spare time, she’s an avid traveler, aspiring top chef and amateur knitter. Say hello @purnavirji. … [Read more...] about Is your brand prepared for voice search?