According to a study by Walker, the customers of 2020 will be more informed and more in charge of the type of service and experience they will receive. Companies are expected to know a customer’s individual needs and preferences. Anticipating and proactively addressing a customer’s immediate and future needs should be the staple for any company, and providing personalized experience will be the trend. … [Read more...] about 5 Tips for Amazing Customer Service
Branding questions to ask customers
If you are hoping to utilize search engine marketing, then you will also want to establish that the agency’s processes fall in line with the guidelines of those who run the search engines. This might seem like a tedious task, but the cost to your brand for not doing at least some research makes it necessary. … [Read more...] about Ethics in Online Marketing: Does Brand Morality Matter?
One recent AMA was by Jorge Valls, the Men’s fashion designer for the brand. He let the Reddit community ask him questions like how far in advance the fashion designers decide on fashion trends and the expansion into new markets. According to Nordstrom spokesman Dan Evans, “We continue to learn more about Reddit and what our customers want to hear from us, but so far the response has been favorable.” … [Read more...] about 10 Examples of Brands Succeeding on Reddit
1. Apple Apple is pretty notorious when it comes to using social media for marketing campaigns. However, when the brand released a campaign for the iPhone 5C in March 2014, Tumblr was the brand’s first choice. The webpage called “ISee5c” featured videos of the various phone colors with a different song for each. According to 9to5Mac, some on Tumblr reported “that the iPhone 5c colors Tumblr page is showing up as a Sponsored Post in their Dashboards. This means that the page’s creator is paying Tumblr/Yahoo for the iPhone 5c page to show up as an advertisement.” … [Read more...] about Tumblr Marketing: 10 Effective Brands Doing It Right
Develop an omnichannel location data strategy. Once you understand every touch point your customer uses, ensure that your brand is visible on each one through location data. In an omnichannel world, it’s not enough to possess accurate data on your stores’ location pages. You’ll need to distribute your location data across all the places where discovery is occurring, ranging from Facebook to mobile apps such as Google Maps. Understand your customer’s omnichannel journey. Examine the entire journey your customer takes from home to store. Ask questions such as how many touch points do they encounter, and what devices are they using to interact with your brand? Understanding your customer’s omnichannel journey will require you to employ tools such as journey maps, which designers use to research and depict the customer experience journey. Create next moments appropriate for each channel. As I have discussed previously, a “next moment” is the … [Read more...] about How brands can win with omnichannel discovery