A blended, tactical approach to developing content marketing strategy is best: answer questions you see surface within the People Also Ask box or questions in Quora, use a tool like the Searchmetrics Content Experience, which has a Keyword Discovery feature that shows what organic listings are ranking based on a search term, the search volume and seasonality of the term. Talk to internal sales and product teams about what prospects are asking. … [Read more...] about Alexa, How Do I Beat Amazon? Online and The Big Brand Conundrum –
To be precise; 574 leads and 332 sales were lost through switching off brand PPC, while only 6 leads and 45 sales were gained through SEO week over week. Clear indication that the detrimental impact to PPC acquisitions was by no means recouped by SEO conversions. Brand was switched back on fast. … [Read more...] about You’ve hit position 1 organically; any need for PPC brand budget too?
An overarching ‘why’ needs to hold your brand story together. This could be sustainability, customer service, social benefit or any other purpose that underpins what your company does. You can identify your why by thinking of why you founded your business and what it contributes to the community. Did you notice a gap in the market? Was it a passion project of yours that developed into something greater? People love a love story, so this is your chance to elaborate on your passions, dreams and ambitions. … [Read more...] about What Makes a Powerful Brand Story?
Campaign: Turbo Tax’s Super Bowl campaign will include a three-part ad series with its official 45-second Super Bowl spot to run during the first half of the game. The brand posted both a 30-second and a 45-second version of its “Humpty Fall” Super Bowl LI spot on its YouTube channel yesterday and debuted the 45-second spot during the AFC Championship game. … [Read more...] about Here are the brands gearing up for game day
What do Comcast, Bank of America, Mylan, McDonald’s, and Wells Fargo all have in common? Well, this year they were all named America’s Most Hated Companies for providing consistently terrible customer service or doing something the general public didn’t like. … [Read more...] about The ONLY lesson from every social media brand fail example ever