share tweet share pin it e-mail share The Google Mobile Update, announced at the end of February – Release: April 21, 2015 – makes mobile friendliness a Ranking Factor and means significant effects on rankings in mobile search results. This update is expected to be larger than Panda and Penguin. Websites that are not mobile-friendly are highly vulnerable to losing rankings and massively losing traffic. What does this mean for you and which steps should you take now? According to Google, the number of Google searches with mobile devices has increased five-fold over the past two years alone. Mobile traffic is continuously growing at the expense of desktop traffic, and Google search queries via mobile devices are already expected to overtake those via PC for the first time this year. Monitoring Mobile Performance Separately Now Becomes Obligatory This means it is now urgently necessary to observe your own mobile online visibility, to analyze this … [Read more...] about Google Mobile Update: Everything You Need To Know
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Andrew Goodman is known as the guy who "wrote the book" on Google AdWords or at least that's one of the ways I like to think of him. He's authored/edited Traffick.com since long before blogs became popular, speaks at numerous industry conferences and also has a successful SEM agency, Page Zero Media. In this interview, Andrew explains how he tossed in the towel on his PhD to become, gasp, an internet marketer! Andrew, we've been bumping into each other at conferences for a while now and Ed Kohler is nowhere to be seen. Maybe if he reads this he'll hit SES New York? I hope so. I've been missing Ed! Please tell us about your background. How did you get involved with search engine marketing? Do you want the real answer? ;) My real entry into all of this came in the form of Traffick.com, a site that was hatched in summer 1999 as a sort of hobby. We thought we'd write about "portals," as others were writing only about the search engine component of portals. I still think seeing the … [Read more...] about Interview with Andrew Goodman of Traffick and Page Zero Media
It has been a little over two weeks since “hell broke loose” with Google’s Farmer/Panda algorithm update. Some sites that had been relying heavily on organic traffic saw that traffic plummet, while others gained. The changes impacted roughly 12 percent of US search results according to Google. The Online Publishers Association estimated that the changes would impact approximately $1 billion in revenue. There’s been considerable discussion, debate and suggestions for what to do since Panda appeared (see related entries below). The purpose of Panda (Google’s internal name) was to attack two categories of sites that Google saw polluting search results with spam or “low quality” content. Immediately before Panda was unleashed, Google explained its objective in a January 21 blog post: We’re evaluating multiple changes that should help drive spam levels even lower, including one change that primarily affects sites that copy others’ … [Read more...] about Four Sites Impacted By Google’s “Farmer Update” Speak Out
Click-through rates for websites depend a great deal on their position in organic search results. But to what extent are local businesses further compromised as Google pushes all organic results further and further off the bottom of the mobile screen as it prioritizes paid ads, Google My Business listings, Knowledge Graph and/or Accelerated Mobile Pages? And when directories, aggregators, articles, reviews and chains dominate the top organic slots, what hope is there that the mobile user will scroll two, three, four or more screens to find the website of the local restaurant or hotel they seek? This is the first of two columns on the state of mobile search. This column is focused on what’s happening to mobile organic search – i.e. where websites come in the search engine result page (SERPS). The follow-up column will consider the Google-owned properties – particularly Google My Business and Knowledge Graph – that are displacing organic results, including the … [Read more...] about Is Google killing mobile organic search?