Local search engine optimization is a branch of SEO that focuses on optimizing a website to be found in local search results.Local search encompasses all those nifty search terms that scream local, such as:lawyers near medoctors near melawyers in [city name]doctors in [city name]Basically, local SEO is a strategic process that focuses on emphasizing the optimization efforts of local brick-and-mortar businesses.Content, on-page optimizations, and link building all with a focused, localized intent are part of these efforts.The focus changes, however, when it comes to localizing link acquisition.The focus changes to making sure all potential local signals across Google’s local search landscape are consistent and correct.If they are not, or you accidentally provide different information for the same business, you could potentially experience situations where your local results display something different than what was intended.Why Local Search Is ImportantHere are a few stats that … [Read more...] about What Is Local SEO & Why Local Search Is Important
Breadth search algorithm
In February 2008, when Vanessa Fox wrote that Eytan Seidman, Program Management Director over core relevance at Microsoft Live Search (now Bing.com) was leaving Microsoft (and Seattle) for a start-up, she may not have known that he was jumping into murky waters of travel search. Today, Eytan’s start-up site was unveiled – Oyster.com, a site that generates professional, verified hotel reviews. Shortly after that announcement, Oyster Hotel Reviews closed a Series A with Bain Capital and Accelerator Ventures (via TechCrunch) worth $6.4 million, to launch a start-up with his brother (Elie Seidman), Elie’s co-founder in another business, Epana, (Ariel Charytan) and fellow Microsoft Live Search engineer (Andy Laucius). The result: Many people looking at Oyster for the first time are undoubtedly going to say “so what?”. It’s small and is well behind its competitors in scale. True, there’s nothing immediately innovative about Oyster search itself, … [Read more...] about Former Live Search Director Launches Oyster.com, Hotel Review Site
Earlier this week, news broke about Google’s RankBrain, a machine learning system that, along with other algorithm factors, helps to determine what the best results will be for a specific query set. Specifically, RankBrain appears to be related to query processing and refinement, using pattern recognition to take complex and/or ambiguous search queries and connect them to specific topics. This allows Google to serve better search results to users, especially in the case of the hundreds of millions of search queries per day that the search engine has never seen before. Not to be taken lightly, Google has said that RankBrain is among the most important of the hundreds of ranking signals the algorithm takes into account. RankBrain is one of the “hundreds” of signals that go into an algorithm that determines what results appear on a Google search page and where they are ranked, Corrado said. In the few months it has been deployed, RankBrain has become the third-most … [Read more...] about How RankBrain Changes Entity Search
Click-through rates for websites depend a great deal on their position in organic search results. But to what extent are local businesses further compromised as Google pushes all organic results further and further off the bottom of the mobile screen as it prioritizes paid ads, Google My Business listings, Knowledge Graph and/or Accelerated Mobile Pages? And when directories, aggregators, articles, reviews and chains dominate the top organic slots, what hope is there that the mobile user will scroll two, three, four or more screens to find the website of the local restaurant or hotel they seek? This is the first of two columns on the state of mobile search. This column is focused on what’s happening to mobile organic search – i.e. where websites come in the search engine result page (SERPS). The follow-up column will consider the Google-owned properties – particularly Google My Business and Knowledge Graph – that are displacing organic results, including the … [Read more...] about Is Google killing mobile organic search?
Just like email, social media is a communication medium and therefore cannot improve organic search rankings, but why is the SEO industry abuzz with social? A recent article here on SEW correctly discussed the effectiveness of harnessing social media but the article suggested, using Moz’s 2015 search ranking factors report, that we should use correlational reports. However… Correlations are flawed There is a correlation that most of the population wakes up when it’s daylight, this does not mean we cause the sun to rise. Yes there is a correlation but this is not cause and effect. The same applies to social media and organic ranking. Writing awesome, popular, tweets about ‘dresses’ for example, will not allow your site to rank any higher for ‘dresses’. Neither will retweets on Twitter or Facebook Likes help you to rank. Actual, non-correlated, social media and SEO elements Google+ If a searcher is logged on to their Google+ account, Google … [Read more...] about Exploring the correlation between social media and search rankings