Create a free account on an email marketing platform. I use MailChimp. Add a tool like ManyContacts to your blog to enable newsletter subscriptions forms to appear across your blog with clear calls to action. Use the Subscribe to Download plugin for WordPress to offer PDF downloads of your content in exchange for signing up to your newsletter. Set up Twitter lead generation forms to get people to sign up for your newsletter directly within Twitter. Read this amazing guide from Dana Tan on how to do this for free. Use Rafflecopter within your blog competitions to link directly to MailChimp and add any new entrants to your mailing list. Allow anyone who comments on your blog to sign up directly to the newsletter with a simple tick-box. This WordPress plugin will do just that. … [Read more...] about Blogging 101: Traffic Generation for Blogs on a Budget
Budgeting a project in it project management
Bonus: create budget for a PPC audit Even though budgetary constraints and an unstable level of commitment to PPC are likely the reasons you or Sally down the hall has been tasked with PPC, it can be a great boost to your ROI to have a professional review your paid search setup before it goes live, and then monitoring it yourself closely afterward. … [Read more...] about 3 ways in-house do-it-yourselfers can prepare for PPC management
In theory, portfolio optimization works by analyzing the marginal return on investment for every ad in the account and bidding to achieve maximum ROI given a fixed budget. The all-knowing portfolio algorithm dials up the marginal ROI target to reduce spend, and dials down the marginal ROI target to increase spend to hit the desired budget. Done with perfect information about future search volume and demand elasticity, this guarantees getting the maximum return for a fixed investment amount. … [Read more...] about Overthrow The Tyranny Of Paid Search Budgets
It is important to understand what the agency is doing in-house and outsources. Outsourcing a software solution should not inherently be seen as a weakness by the agency. Advertisers should understand why they are outsourcing and the costs associated with that vendor, and how that affects their bill. In some instances, agencies provide excellent services but do not have the development team to write their own applications. Conversely, there are some excellent software solutions which do not offer agency services and focus on providing the best software possible. The match of these two different teams can provide a complete solution to meet all of an advertiser’s needs. However, sometmes an agency is just running a program and not providing any additional benefit to the campaign. Therefore, advertiser’s should understand how their accounts are being managed and additional software costs. … [Read more...] about PPC Management Options – Are Your Fees Inline With The Advertiser’s Goals?
Example: One of our clients, a beauty-products retail site, came to us with a small budget. We took them on as a client because we saw opportunity for them to expand their market. However, right away we had a scope-creep issue. They had big plans, moved fast, and wanted us to be involved in every move they made. For about two months, our analysts were working double what the contract paid for. In month three, we nailed down a project plan for the next 90 days that included goals and deliverables. Regularly we show the client this rolling 90-day plan so they know what to expect. Now, if they throw in a new request, we ask what part of next month’s project plan they’d like us to table to make room. … [Read more...] about 5 Reasons Your SEO Consulting Project Is Failing and How To Turn It Around