On June 3, Google pre-announced the launch of a “broad core algorithm update” to be released the following day.The decision to pre-announce the update was presumably as much about Google’s PR team stopping Gary Illyes from naming another update as it was to save SEO pros from freaking out.CCN & the Algo Update FalloutBut freak out we did. Most notably, cryptocurrency news website, CCN reported that their organic visibility had dropped by 90% and that they were shutting down as a result.While no one wants to see others losing their jobs, their “demands from Google” underestimate the complexities of Google’s algorithms and completely misjudge how they operate as a business.A three-month heads up on algorithm updates and what it might impact?Direct communications to news sites that are about to experience substantial drops in organic visibility?A global task force reviewing future algorithm updates?Good luck making that happen!It later emerged … [Read more...] about 5 Ways to Build a Google Algorithm Update Resistant SEO Strategy
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Building a Good Website Taxonomy IS SEO
First, let’s review what ‘taxonomy’ means when we apply the word to a website. The basic definition of ‘taxonomy’, according to Merriam-Webster, is “the study of the general principles of scientific classification” and, more specific to the world of science, it is defined as “the process or system of describing the way in which different living things are related by putting them in groups.” However, in the purpose of being used for a website, Google would define it simply as “a scheme of classification.” Personally, I would define a website taxonomy as: “The hierarchical structure of a website as it relates to what is on the site (content, products, etc.) and how that is meant to be delivered to the site’s users.” Essentially, we mean that it looks at the highest level of messaging (think your homepage) and then gradually dissects the website based on consumer purpose and the … [Read more...] about Building a Good Website Taxonomy IS SEO
22 Ways to Build Backlinks to Your Website for Free in 2018
With so many content management systems available online, you have no excuse not to build a professional website for your company. Creating one has never been easier. Today, more than 3 billion people use the internet on a daily basis. While, some of them may limit their internet use to social media platforms like Facebook or Twitter, most of them still use it in order to find the information they need. This is where the tricky part comes into play. If you want any of these people to find your business, you have to play it smarter than the majority of your competition. You’re not competing against the billions of websites that are already online. You’re just competing against the websites that operate in your niche. To do this, you must be smart and resourceful. Search engine optimization (SEO) has come a long way in the past decade. While blog posts and keywords are still an important part of the ranking algorithm, there are at least a dozen more ranking factors that you … [Read more...] about 22 Ways to Build Backlinks to Your Website for Free in 2018
When Should I Build a New Website & Invest In SEO
The Holidays are no further than one week away, and on the other side of everyone going bonkers is a new year. Chances are at this juncture new budgets will be set, taxes paid, and 2010 business goals established. If you're on the fence about shifting marketing funds toward SEO, or whether or not to build a new website here are objective methods packed into two PDF guides that can assist in the decision making process. Many factors come into play when deciding whether or not to build a new website for your local business, aside from the obvious such as who will build it and what it will look like, first its best to understand all the reasons for building a new website. Without those reasons it's hard to make a clear decision as to whether the time investment, and monetary invest is worthwhile. From a local perspective, now Google and search engines have become the number one resource to find local business information, more than the Yellow Pages. It's also been shown that 1/3 … [Read more...] about When Should I Build a New Website & Invest In SEO
5 Critical B2B SEO Initiatives, In Addition To Developing A Google+ Page For Business
Google+ Pages have sparked a lot of discussion in B2B marketing circles. The ability to add multiple management functionality, site verification, and easy to integrate Google+ badges have leadership teams asking whether this truly is the next social media platform B2B marketers must focus upon. However, all of the recent hype and scrambling to start marketing on Google+ should not come at the expense of equally critical B2B search engine marketing responsibilities. Balance short and long-term B2B initiatives carefully. While we’re certainly jumping into Google+ Pages for Business and building our base of knowledge on this social network, here are five indirectly related but completely separate B2B SEO initiatives to remain in focus with, as 2012 rolls along. Benchmark Not-Provided Keyword Referral Metrics In my opinion, the biggest short term impact of Google+ Pages, for B2B marketers, will be the potential for rapidly increasing percentages of blocked keyword data, as encrypted … [Read more...] about 5 Critical B2B SEO Initiatives, In Addition To Developing A Google+ Page For Business