Monitor user behavior to see if there is any change in the time spent when consuming the content, the bounce rate, and the number of new and repeat visitors to your site or blog.Check the change in the level of engagement (e.g., how many shares, likes, social mentions your content is getting). A negative change (decrease) usually means you need to revise your strategy.Use analytics tools to calculate the ROI and cost per acquisition. If your ROI is positive, your strategy is working. So, keep at it.Parting WordsA data-driven content marketing strategy involves: … [Read more...] about 5 Tips for a Data-Driven Content Strategy That Increases Conversions
Build data driven website
First-party The company’s own data, such as CRM data or user data from tracking on the company website – web-browsing behavior, website navigation or online interactions and purchase behavior in the company’s online shop. Second-party Company data, but gained using non-proprietary services, such as data from marketing partners or online search behavior data measured using Google Analytics or the Google Search Console. Third-party Data from professional data providers, collected using various methods and purchased by the company. Could include data on search volume, trends, seasonality, user intent etc. 2. Compiling and analyzing data The biggest challenge of data-driven marketing is turning Big Data into Smart Data – this means filtering out the relevant information from the vast amounts of data collected from online and offline sources, and converting this information into insights that can be used to drive actions. … [Read more...] about Data-Driven Marketing: Your Ultimate 4-Step Guide
What I’d like to talk about here is the ongoing tracking of traffic, value, and opportunity required to build out a long-lasting SEO program at a really big company. Because no matter what size company you’re in, here’s what you’re going to face: Once you’ve gotten the green light to proceed with SEO for your site, how do you quantify what you’re actually doing for the bottom line? The truth is that if you don’t know or can’t prove it, your SEO program is about to die a quick and quiet death. The good news is that if you take the time to put into place some decent web analytics that account for SEO, you will have all the data you need to tell everyone in your organization how much profit you’re driving to the company, and where to invest the next dollar. … [Read more...] about Plan For The Long Run With Data-Driven SEO
Keyword Stuffing and SEO Meta Descriptions 101 How To Optimize your tags for SEO Keyword Density: Does it matter? What is keyword spamming? Use Google to generate fast ideas for new content that you can turn into long-form blog posts or even e-books. … [Read more...] about 13 Data-Driven Content Marketing Techniques That Boost Rankings
Analytics for Insights (Google Analytics and Google Analytics 360) Google Analytics has fast become the industry standard for measuring indicators of success for digital marketing campaigns. It is an incredibly useful platform as has measures including all the basic consumption metrics as well as integrating advanced functions with 3rd Party platforms for ‘heatmaps’, mapping where exactly people click on a page and allowing you to create a custom analytics dashboard. Google Analytics is free to use and Google Analytics 360 is a paid for platform that offers a more in depth analytics service. Depending on what your needs are one may suit more than another. … [Read more...] about Data Driven Business Decisions- Understanding the Metrics that Matter.