Do not attempt to sell Googlebot anything or invite him to join your email list. Change content frequently. Googlebot loves blogs. Don’t attempt to contact Googlebot or Google support. Use video. Googlebot seems to like video, even though he can’t understand it. Create content that makes other sites link to you. Link to sites that have words similar to yours. Put transcripts of videos on the page. … [Read more...] about Building Empathy for Googlebot
The whole idea of conversion optimization is not just to increase your conversion rate, per se. You want to be able to scale it and learn from the results of your tests. When you’re doing CRO the right way and you build hypotheses, and you have a strategy for each test, you are then able to understand the results — fail or win — because they are about your customer. … [Read more...] about Building Conversion Strategy with Time and Empathy
When it comes to anchor texts, the question you should ask is what it would you use if there were no penalties or benefits – again, this is just how they’re meant to be done. If you want a link to look branded instead of commercial, sometimes it’s best to use more words on the anchor texts – the same goes when you’re trying to do sustainable link building for your site. Choose what makes sense and what is most helpful to the user, not what you think Google will like. … [Read more...] about Using Mention Monitoring for Effective Link Building
As of today, the only way to see if users don’t respond positively to your content is the “negative feedback” metric. But that metric is flawed as it accounts for “hide post,” “unfollow page” and “report post” and actually, the “hide post” one is clicked the most, by far. And according to most users I’ve surveyed about that, users hide post because they feel their News Feed is cluttered, not necessarily because they “dislike” the post. Getting specific data about content that turned them off is actually more helpful than knowing that they want to see less posts from your brand. We all know that users prefer to see updates from their friends than from our business. But that doesn’t mean that they “dislike” the content itself. … [Read more...] about Will Facebook’s “Empathy” Button Be Good News For Marketers?
Q4. What are the most important things to focus on when building an online community? Why? The single most important reason why people in your niche want to join your community is the expectancy of value. Give them exclusivity and extra value via the information you share with them. In return, you have a higher chance of getting perceptive feedback that you can use to drive product innovation – you just have to be on the lookout for and willing to act on these insights. … [Read more...] about Community Building: How to Win Fans and Influence Users #SEMrushchat