Stuffing keyword-rich links to your site in your articles.Having the articles published across many different sites; alternatively, having a large number of articles on a few large, different sites.Using or hiring article writers that aren’t knowledgeable about the topics they’re writing on.Using the same or similar content across these articles; alternatively, duplicating the full content of articles found on your own site (in which case use of rel=”canonical”, in addition to rel=”nofollow”, is advised).This probably goes without saying, but Google reminds being caught publishing articles with spammy links could affect the perceived quality of a site and thus affect search rankings. Site owners should be vigilant in their vetting of guest posts, and nofollow any links that appear questionable. … [Read more...] about Google Issues a Warning About Guest Posting to Build Links
Build links to your website
What are the goals of the website? How and what types of leads are acquired from the site? What types of content strategies are meant to drive traffic and generate interest in the organization or organization’s solutions? What sort of publishers, bloggers, and news outlets are prominent and/or influential in the industry? … [Read more...] about B2B Marketers: Are You Buying Links or Building Links?
Better yet, they’ll often work with us and listen to our advice in improving pages and link opportunities. Link building isn’t a magic bullet–it’s intelligent promotion to site owners who have a meaningful platform relevant to our client’s industry, with an overlapping audience. … [Read more...] about 5 Lessons I’ve Learned Building Links for Enterprise Clients
7. Get Listed on Directories Submitting your website’s link to directories has been an effective way of obtaining backlinks. The problem with some directories is that they have become link farms – pages that were created with the sole purpose of exchanging links to increase the search engine ranking. Because this is a questionable tactic, Google has frowned upon this method. That doesn’t mean that your brand shouldn’t get listed on respectable directories. In fact, for local businesses, it’s essential that your business is listed on a local directory like Google Places, Yelp, Angie’s List, Craigslist, Yellowpages or the Better Business Bureau. When you do submit your business, make certain that your ‘NAP’ (Name, Address, Phone Number) are consistent across the board. … [Read more...] about 11 Ways to Build Links Through Content Marketing
9. Plan Your Marketing Now This post so far has been mostly about practical aspects of designing and coding a website. But since I also often do SEO work on sites that have already been built, there is one mistake that I see very often – and that is business owners failing to plan their marketing before their site is built. … [Read more...] about SEO 101: 9 SEO Practices When Building New Websites