Stuffing keyword-rich links to your site in your articles.Having the articles published across many different sites; alternatively, having a large number of articles on a few large, different sites.Using or hiring article writers that aren’t knowledgeable about the topics they’re writing on.Using the same or similar content across these articles; alternatively, duplicating the full content of articles found on your own site (in which case use of rel=”canonical”, in addition to rel=”nofollow”, is advised).This probably goes without saying, but Google reminds being caught publishing articles with spammy links could affect the perceived quality of a site and thus affect search rankings. Site owners should be vigilant in their vetting of guest posts, and nofollow any links that appear questionable. … [Read more...] about Google Issues a Warning About Guest Posting to Build Links
Build links to your website
Throughout the discussion, I watched as audience members with varying degrees of experience nodded, smirked, and furrowed their brows. With Google’s own webmaster guidelines indicating that site owners shouldn’t “participate in link schemes designed to increase [a] site’s ranking or PageRank,” how do you know if you’re participating in a so-called “link scheme” or simply building links to better your SEO efforts? … [Read more...] about B2B Marketers: Are You Buying Links or Building Links?
Better yet, they’ll often work with us and listen to our advice in improving pages and link opportunities. Link building isn’t a magic bullet–it’s intelligent promotion to site owners who have a meaningful platform relevant to our client’s industry, with an overlapping audience. … [Read more...] about 5 Lessons I’ve Learned Building Links for Enterprise Clients
Follow Google’s guidelines. These guidelines may not always be crystal clear. They can at least steer you in the right direction with a list of practices that you should NOT follow. See what’s trending in your industry. Use tools like Google Trends to discover what keywords are trending in your industry. By doing so, you can discover new websites and bloggers to reach out to. Accept only relevant links. Don’t accept links from sites that are too far outside of your industry or content. Let’s say that you’re a dog groomer, for example. It wouldn’t make sense to accept links from an online coffee shop. However, if that online coffee shop started offering dog treats that clean teeth, you could use that link in a blog post since it’s relevant to your industry. Check out what your competitors are doing, but don’t copy their strategy. It’s not uncommon to keep tabs on the competition. While you can use the competition to get some … [Read more...] about 11 Ways to Build Links Through Content Marketing
1. Simple Code With HTML and CSS there are just about an infinite number of ways to achieve any result. But that doesn’t mean all of the possible solutions are equally good. A well coded site will keep “code bloat” to a minimum and keep the layout as simple as possible, without using unnecessary code. … [Read more...] about SEO 101: 9 SEO Practices When Building New Websites