Stuffing keyword-rich links to your site in your articles.Having the articles published across many different sites; alternatively, having a large number of articles on a few large, different sites.Using or hiring article writers that aren’t knowledgeable about the topics they’re writing on.Using the same or similar content across these articles; alternatively, duplicating the full content of articles found on your own site (in which case use of rel=”canonical”, in addition to rel=”nofollow”, is advised).This probably goes without saying, but Google reminds being caught publishing articles with spammy links could affect the perceived quality of a site and thus affect search rankings. Site owners should be vigilant in their vetting of guest posts, and nofollow any links that appear questionable. … [Read more...] about Google Issues a Warning About Guest Posting to Build Links
Throughout the discussion, I watched as audience members with varying degrees of experience nodded, smirked, and furrowed their brows. With Google’s own webmaster guidelines indicating that site owners shouldn’t “participate in link schemes designed to increase [a] site’s ranking or PageRank,” how do you know if you’re participating in a so-called “link scheme” or simply building links to better your SEO efforts? … [Read more...] about B2B Marketers: Are You Buying Links or Building Links?
Integration allows us to better adopt their brand, as we work closely with and observe those more experienced. Integration ensures we’re working effectively, as we’re aware of opportunities created through other marketing activities. Integration allows us to bolster other marketing efforts, with search visibility further improving the success of other marketing campaigns. Close communication with the client allows us to express the value of our campaigns, and build goodwill with increased collaboration. … [Read more...] about 5 Lessons I’ve Learned Building Links for Enterprise Clients
Follow Google’s guidelines. These guidelines may not always be crystal clear. They can at least steer you in the right direction with a list of practices that you should NOT follow. See what’s trending in your industry. Use tools like Google Trends to discover what keywords are trending in your industry. By doing so, you can discover new websites and bloggers to reach out to. Accept only relevant links. Don’t accept links from sites that are too far outside of your industry or content. Let’s say that you’re a dog groomer, for example. It wouldn’t make sense to accept links from an online coffee shop. However, if that online coffee shop started offering dog treats that clean teeth, you could use that link in a blog post since it’s relevant to your industry. Check out what your competitors are doing, but don’t copy their strategy. It’s not uncommon to keep tabs on the competition. While you can use the competition to get some … [Read more...] about 11 Ways to Build Links Through Content Marketing
Optimize your e-commerce site for search engines and users by using SEO plugins (if you’re using WordPress, you can check out some of the plugins in this post). Publish at least one content asset on your e-commerce blog that can be considered the most educational, informative, and comprehensive search results for the target keyword you want to rank for. Strategize internal linking on your site to help converting but non-linked pages to rank high in search results (this approach will help your site earn targeted search traffic in a consistent basis). … [Read more...] about 4 Ways to Build Links to E-Commerce Websites