When large corporations like General Motors, eBay, and others shift their marketing efforts toward social media to increase their ROI, there's a lesson for every social media marketer here. 2013 is shaping up to be like nothing we've seen before, and a big part of it stems from an explosion in social media marketing. It's clear that social media engagement is the key to a sustained following, interest, and greater ROI. Social media is an extension of a person's life; creating engagement at this level is the easiest way to market your idea, product, service, or website. Managing Social Media Efforts Like most aspects of online marketing, from search engine optimization to proper web hosting and pay-per-click marketing, social media marketing demands its own discipline. Without proper metrics to guide you, targets to be achieved, or measurements that provide valuable insights, any social media effort can easily become a negative-ROI initiative. We've come a long way since the time … [Read more...] about Top 10 Web Apps to Help You Manage Your Social Media Campaign
Build web app with wordpress
Generation of new sales leads is the key to success for any business. No wonder then that the data published by Bright TALK in their report on B2B Lead Generation says that 53% of marketers allot more than half of their budget to lead generation. Bloggers, small or large business and even hobbyists are increasingly using online marketing tools and techniques to grow their audience base and convert their website visitors into subscribers and customers. Lead generation is achieved when a visitor either requests for more information or signs up for a service. For this, they usually need to enter their contact details on the website, information that can later be used by the business for its marketing campaigns. But, for this, you will need to a contact form that a visitor can easily fill. And, this is possible through a WordPress plugin.Tip: Get 10X more e-mail subscribers with this WP plugin Here are the top 10 plugins that I believe are immensely helpful for lead generation … [Read more...] about 10 Best Lead Generation Plugins for WordPress
Remkus de Vries Remkus is Manager Partnerships at Yoast and also focusses on our Translate Yoast site. Additionally, he works on the WordPress Project organizing and mentoring WordCamps. Today’s roundup focuses on WordPress 5.0 and its upcoming release date, but we’ll also discuss some interesting and new Gutenberg related news. And, I did my best to introduce a couple of interesting bits throughout this roundup. Every single link is certainly worth checking out! Let’s dive in, shall we? When will WordPress 5.0 be released? The question I heard most in the last couple of weeks was this: When will WordPress 5.0 be released? And that is a great question! Unfortunately, not one we have a straight answer to at the moment. The first Release Candidate (RC) was released last week and we’re expecting RC 2 today. But, that still doesn’t point to a specific date. The best answer we currently have is that the date will be communicated. Basically, this means … [Read more...] about WordPress 5.0 RCs, Gutenberg related news and food for thought!
Remember the Apple campaign “There’s an App for That” from 2009? Well, the same principle now applies to WordPress.It doesn’t matter what kind of functionality you’re looking for — enhanced security features, SEO assistance, advanced booking systems — there’s a plugin available which will meet your needs and then some (as of this writing, WordPress lists a whopping 55,785 plugins).In such a vast sea of choice, how do you know which plugins will provide you with real value?Web designers and digital marketers alike continually encounter websites hosting dozens of plugins which are in conflict with each other, no longer supported by WordPress, or are so convolutedly customized that touching them threatens to shatter the very fabric of the Earth, let alone the website.If you’re building or maintaining WordPress sites for clients, how do you know which plugins are actually worth it? Let’s take a look at some of our top choices … [Read more...] about Top 11 WordPress Plugins for Agencies
Many experienced search marketers added usability testing to their site audits. Still, they may be unprepared when they learn of clients facing ADA website accessibility lawsuits.Where do they find accessibility resources and testing tools?Why should marketers care about website accessibility?Who is responsible for the accessibility of websites and apps?“When we say we want to build for everyone – we mean it. Accessibility is written into our mission statement and core to our values as a company. We don’t think a problem is solved until we’ve solved it for everyone. Technology’s great promise is to give everyone the same power to achieve their goals. As long as there are barriers for some, there’s still work to be done.” — Sundar Pichai, CEO of GoogleThe Search Marketer’s Competitive EdgeAn expert technical SEO audit provides data used to diagnose the status of webpages. This helps with:Indexing, ranking, and content issues.All the … [Read more...] about Top 36 Web Accessibility Resources for Digital Marketing Companies