17) Optimize Your Blog URL This is a simple step, but it can be a big one in terms of accessibility. Before publishing a blog post, alter the generic URL to contain a keyword or relevant phrase rather than a string of letters and numbers. Always, always make sure your keyword is in this string. Your rankings will thank you later. In addition to giving new viewers an idea what the URL contains, this format also makes your URL’s easier and more attractive to share. … [Read more...] about Content Marketing Tips You Might Not Be Using Yet
Build words using these letters
At Least Start A Damn Blog Or Something! Check out Mike Blumenthal’s Blog or Linda Buquet’s forum or Phil Rozek’s blog or anyone who has had to publish or perish. But those don’t scale, you say? Well then, how about The Dish or Daring Fireball — personal blogs that have exploded to thousands if not millions of users? These sites have single posts that get more organic traffic than most of the pages on your sites put together. We often see you guys starting blogs but never really committing to them. If you’re committed to SEO, you need to be committed to content. … [Read more...] about An Open Letter From Google To Local Directory Sites (Parody)
You have to trust the person because you can’t trust the link. I have concerns about malicious links being hidden in shortened links – got bit by a joke link this week. Not a big deal in this case but could it be a prob? Frustrating that you have to click through usually to figure out what the link is going to. Can’t get a clue from the domain name. I know it is unavoidable, but I do not like not being able to tell what website I am about to visit or, in addition, not seeing the link for memory purposes. I know they are needed for twitter because of space issues, but do not like them when space is not an issue. IE when people post them in blogs or general articles etc. In those cases, use the full URL. I remember sites by seeing the URL’s and when I cannot see them and all is there is the shortened URL, the link becomes meaningless to me. IE I can never remember where I read or saw something if I have not clicked on a link with the site name in it. Maybe just … [Read more...] about Which Shortening Service Should You Use?
7. Using Day Parting means your adverts will only show up when your prospects and customers are typically going to be looking for these products on Google—i.e., 8am to 6pm on weekdays. This can be set up via the “Edit Campaign Settings” page and is a vital tool to help maximize the budget so it saves the exposure for when it can have the greatest impact. … [Read more...] about Seven Tactics For Leveraging Paid Search To Build Brand Awareness
But since boating is a passion of his, and since nobody is in that particular niche to compete with yet, with a minimal expenditure for a new logo and front page he at least has a chance to recoup some of the investment he’s made on the site. And a site devoted to printing services for boats on the New England coast also gives him a chance to obtain links from hundreds of sites devoted just to New England boating, from Marinas to boat repair to private to fishing to private charters. Those are link opportunities that none of those other 100 sites can get. Those are the differentiator links. And for you PPC fans, what terms would you rather bid against? Boat lettering New England or custom signs? … [Read more...] about When Link Building Is Pointless