Build xml sitemap

9. Customize Your Theme Looking at customizations of your theme, it is important that you can customize everything. There are different levels of customization available that can make or break your website efforts. If you have a theme that doesn’t let you customize your content with your own coding, or you have to code in such a way that mimics the coding being used on the theme, then the theme is not coded well and you could run into issues with this later with cross platform and cross display compatibility. … [Read more...] about How to Build a WordPress Site in 24 Hours

While you may not get all of your URLs indexed from your Sitemap, it’s well worth the effort to create one because it’s much more efficient and effective than waiting for your new site to be fully crawled organically. And, organic crawling is no more promising for indexing, anyway. Each search engine will determine whether or not to index your page after it has been crawled, Sitemap or not. Just think of your Sitemap as your detailed, requested crawling list for search! … [Read more...] about A Primer On How To Get The Most Out Of Sitemaps

Try and add new content to your site every week or 2 through a blog post or company update. This gives search engines a reason to come back to your site and re-crawl it. It can also help to generate backlinks to your site when other site owners & bloggers find it; and it gives you something useful to tweet, share and email your customers with. All of which can be very useful for your SEO and sales. … [Read more...] about The Building Blocks Of Good Local SEO

True story, one site I helped clean up had paid links across several verticals related to their niche. That niche? Knitting. Seriously. Well, knit me a black hat. The irony is they didn’t have go black at all to get what they were after. They had content, brand, history. They had what they needed to dominate their space without touching the paid side of the street. But the temptation was either too great, or they didn’t know what they were doing was risky. … [Read more...] about Recovering From Link Building Mistakes

Link building has so many “boondoggle” services it’s ridiculous. I couldn’t cover them all in a single column here if I had to. I could mention a couple, like press release distribution for link building (pointless), or so-called top tier directories, (which I can count on one hand and none o them really matter either). Sorry Yahoo, you kinda sorta matter, but I’ve got client sites ranked 1st at Google that aren’t listed in Yahoo period. … [Read more...] about Betting On The Link Building Boondoggle Bonanza