Build xml sitemap

Here, you can figure out whether or not you want to start over. If your existing website is so horrible you want to start over, then I totally get it: I would not want to add that site to my portfolio either! Take a look at your existing website and figure out what you want to keep and what you want to throw away. Depending on what you uncover in this step, it will be necessary to perform a full website migration, which will take longer than 24 hours and is beyond the scope of this article. … [Read more...] about How to Build a WordPress Site in 24 Hours

Note that including your site’s images in an Image Sitemap will help define the most important images on your site to Google. They don’t promise to index all of the images you list in the Sitemap or include all of the extra metadata you optionally provide, but they’re more likely to do so if you provide this data in a dedicated feed. They will certainly prioritize indexing the images noted in an Image Sitemap over those not listed in your site. … [Read more...] about A Primer On How To Get The Most Out Of Sitemaps

Before I started writing this post I did a sweep through the last few months of Local Search and SEO articles on SEL and on other prominent blogs. I reminded myself of just how much information there is out there and how much new data we churn out each month. SEOs are information junkies! The more insights, research, data and charts we can consume the better; we love this stuff. … [Read more...] about The Building Blocks Of Good Local SEO

And don’t panic if you discover that years ago, before your time, someone engaged in a paid link fest for your site. Those links probably aren’t affecting you at all in either direction. If you’ll sleep better getting the opinion of a linking expert, hire one for an “inbound link health checkup”. These shouldn’t be expensive if your expert has a clue and knows what to look for. Remember, though, one man’s dirty link is often another man’s clean link, and once you start poking at a beehive, bees come out. See Spotting Unnatural Linking Patterns. … [Read more...] about Recovering From Link Building Mistakes

Link building has so many “boondoggle” services it’s ridiculous. I couldn’t cover them all in a single column here if I had to. I could mention a couple, like press release distribution for link building (pointless), or so-called top tier directories, (which I can count on one hand and none o them really matter either). Sorry Yahoo, you kinda sorta matter, but I’ve got client sites ranked 1st at Google that aren’t listed in Yahoo period. … [Read more...] about Betting On The Link Building Boondoggle Bonanza