Since the goal of social links is to get exposure, be sure to experiment with the best types of link sharing on each network. On Facebook, for example, you’re better off sharing links by posting a photo with a link in the photo’s description vs. a direct link itself. Of course, with Facebook starting to reduce the popularity of memes, the traditional direct link sharing might start to become more effective again. It’s all about experimenting with each network and seeing which approach gets the most engagement, and continuing to monitor that engagement for any potential changes. … [Read more...] about A Beginner’s Guide to Building Links Through Content Marketing
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I think we can all agree that content marketing is an indispensable component of SEO and Internet marketing in general. Great content gets shared, which in turn creates inbound links to your website, which helps your site do better in the search engines, which drive more traffic to your site and so forth and so on. But too often site owners are just looking at content as a link building tactic. In reality, the content you are creating for your SEO, content marketing and social media marketing campaigns can serve a much greater purpose---it can turn your brand into a thought leader.Here are 4 tips to becoming a thought leader in your industry:1. Start producing more content.If you are only writing one blog post a week, while a good place to start for many site owners, your solitary piece of content is not even a drop in the bucket when you compare it to how much information is being churned out online every day. Even in a relatively small niche, your content has to compete with blog … [Read more...] about Don’t Just Build Links, Become a Thought Leader
Note that adding a ‘no-follow’ tag doesn’t mean that those target pages can’t be found in Google’s search results. If you don’t want pages or posts to show up in the search results you should give them a ‘no-index’ tag as well. The ‘no-index’ tag means that Google shouldn’t render the page and shouldn’t give the content a place in the Google index to show up in the search results. … [Read more...] about Internal linking for SEO: Why and how?
Introduce yourself, mention what you do and who you’re representing (e.g. SEO strategist on behalf of X company). Explain your intentions. Tell them how you either want to prevent a Google penalty, or you’re trying to recover from one, and it would help if a link on their site was removed. Be specific about which page of the site the link was found on. Provide the URL. Above all, be friendly. Coming off as confrontational or aggressive is a sure way to make the site owner less likely to cooperate with you. … [Read more...] about Avoid Penguin Updates: A Guide to Removing Bad Links
3. Once the list is sorted by ACRank, I do a few quick calculations to get an idea of the percentages of links with ACRanks of 0 to 2. Based on what I’ve seen so far, these tend to be the lower end links for the most part. While some of these links will be sending you quality traffic, remember this is just a really quick exercise in figuring out how much cleanup you need. Many of the lower quality links will also be sitewides, which used to be very popular (especially in blogrolls) but are less so now. … [Read more...] about How To Clean Up Your Link Profile