I think we can all agree that content marketing is an indispensable component of SEO and Internet marketing in general. Great content gets shared, which in turn creates inbound links to your website, which helps your site do better in the search engines, which drive more traffic to your site and so forth and so on. But too often site owners are just looking at content as a link building tactic. In reality, the content you are creating for your SEO, content marketing and social media marketing campaigns can serve a much greater purpose---it can turn your brand into a thought leader.Here are 4 tips to becoming a thought leader in your industry:1. Start producing more content.If you are only writing one blog post a week, while a good place to start for many site owners, your solitary piece of content is not even a drop in the bucket when you compare it to how much information is being churned out online every day. Even in a relatively small niche, your content has to compete with blog … [Read more...] about Don’t Just Build Links, Become a Thought Leader
Building link login
Google Personalized Search, Google Bookmarks & Link Building
There’s been a bit of apanic among someSEOs that the ramp up ofGoogle Personalized Search Results last month will mean the end of SEO. Butaside from the impact personalized search will have on SEO, personalized searchalso impacts link building related activities. Some of that impact ismajor. Link spam will take a huge hit, becoming (hopefully) even less effectivethan it is now. Topical link building will become even more important,especially getting your links onto pages where they have significantrelevance. These types of links also have a better chance of being seen byhumans that care about that content, and by extension, more likely to bebookmarked or shared. Speaking of shared bookmarks, have a look here atGoogle Bookmarks. If you arelogged into your Google account, log out and look at the above URL again, or youmight miss the descriptions of what the service offers: Create bookmarks you can access anywhereBookmark your favorite web sites and add labels and notes to them. … [Read more...] about Google Personalized Search, Google Bookmarks & Link Building
How To Clean Up Your Link Profile
When a potential client comes to us for a proposal, the first thing that we do is to analyze the existing backlink profile. We used to put an insane amount of time into this exercise, but when that time is weighed against other tasks for existing clients, we decided that it needed to be made a bit quicker. We’ve explored various methods of doing this, but here’s our current favorite, using Raven SEO Tools. If you’re not a subscriber you can do a free 30 day trial, by the way. 1. Go to Raven SEO Tools Backlink Explorer (after you login, it’s under Links) and enter the URL you wish you examine. You’ll soon see a list of backlinks with a lovely little Export CSV button at the bottom of the page. Click it and open the data in the application of your choice. 2. You’ll see the following columns: Source URLACRank: this is the only one that needs explanation. This is simply a number from 0 to 10 that gives a rank for the page’s importance. The higher … [Read more...] about How To Clean Up Your Link Profile
A Beginner’s Guide to Building Links Through Content Marketing
Content marketing shouldn’t be done just for links. That said, if you are developing quality content, your content marketing can – and should – include the acquisition of quality links. In the day and age of Google algorithm changes and penalties, the real question isn’t just how to get links for your content, but rather how to get links for your content that won’t get you penalized. In this guide, we’re going to look the best ways to get links to your content, and how to assess the quality of those opportunities before pursuing them. Social Links Most of the links you will get from the top social media networks – Facebook, Twitter, LinkedIn, etc. – will be nofollow or redirect links. That said, they are still important to ascertain. The reason? The more exposure you get for any piece of quality content, the more likely you are to reach someone who would be willing to link to that content. The following are the best social links you can … [Read more...] about A Beginner’s Guide to Building Links Through Content Marketing
Avoid Penguin Updates: A Guide to Removing Bad Links
This is a sponsored post for SEO PowerSuite. You’re not the victim of a Google penalty, so why waste time worrying about your link profile — right? Wrong! That’s the kind of dangerous thinking that gets site owners into trouble in the first place. Most Google penalties are avoidable, provided the site owner does their due diligence to avoid the penalties. Don’t wait until Google tells you to fix your link profile. By that time, your site will likely have been de-indexed and you’ll have to go through all the effort of putting in a reconsideration request. Trust me, it’s easier to avoid a Google penalty than it is to get back into the search giant’s good graces. In this post you will learn how to avoid the next Penguin update with a comprehensive guide to cleaning up your link profile. First, Actively Monitor Your Link Profile You can’t remove bad links if you don’t know they exist in the first place. So, the first step in this … [Read more...] about Avoid Penguin Updates: A Guide to Removing Bad Links