Share a link with your personal profile and business pages on Twitter, Facebook, LinkedIn, and Google+. Share a link in applicable public groups and communities on Facebook, LinkedIn, and Google+. Do not share random links with just any public group. Also, when you share links within public groups on Facebook, your friends’ timelines may get cluttered with updates that you shared a link in a group each time you do it. So if you share your link in 30 groups within an hour, your friends may be bombarded with it as well. Pin an image from your content onto your personal and business Pinterest account. … [Read more...] about A Beginner’s Guide to Building Links Through Content Marketing
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I think we can all agree that content marketing is an indispensable component of SEO and Internet marketing in general. Great content gets shared, which in turn creates inbound links to your website, which helps your site do better in the search engines, which drive more traffic to your site and so forth and so on. But too often site owners are just looking at content as a link building tactic. In reality, the content you are creating for your SEO, content marketing and social media marketing campaigns can serve a much greater purpose---it can turn your brand into a thought leader.Here are 4 tips to becoming a thought leader in your industry:1. Start producing more content.If you are only writing one blog post a week, while a good place to start for many site owners, your solitary piece of content is not even a drop in the bucket when you compare it to how much information is being churned out online every day. Even in a relatively small niche, your content has to compete with blog … [Read more...] about Don’t Just Build Links, Become a Thought Leader
Note that adding a ‘no-follow’ tag doesn’t mean that those target pages can’t be found in Google’s search results. If you don’t want pages or posts to show up in the search results you should give them a ‘no-index’ tag as well. The ‘no-index’ tag means that Google shouldn’t render the page and shouldn’t give the content a place in the Google index to show up in the search results. … [Read more...] about Internal linking for SEO: Why and how?
Introduce yourself, mention what you do and who you’re representing (e.g. SEO strategist on behalf of X company). Explain your intentions. Tell them how you either want to prevent a Google penalty, or you’re trying to recover from one, and it would help if a link on their site was removed. Be specific about which page of the site the link was found on. Provide the URL. Above all, be friendly. Coming off as confrontational or aggressive is a sure way to make the site owner less likely to cooperate with you. … [Read more...] about Avoid Penguin Updates: A Guide to Removing Bad Links
Webmasters want to know why they should remove your link…is my site that bad, they ask? Do I have a penalty? Be prepared to explain your reasons honestly. Maybe you used to think sitewides were a more valuable part of a link portfolio than you do currently, and you want to have most of them removed on irrelevant sites, as you might think they’re harming you in some way (or at least not helping.) However, keep in mind that it’s a bit insulting to be told that your site is poor quality and you no longer wish to be associated with it, so try not to offend the webmasters even further. … [Read more...] about How To Clean Up Your Link Profile