Stuffing keyword-rich links to your site in your articles.Having the articles published across many different sites; alternatively, having a large number of articles on a few large, different sites.Using or hiring article writers that aren’t knowledgeable about the topics they’re writing on.Using the same or similar content across these articles; alternatively, duplicating the full content of articles found on your own site (in which case use of rel=”canonical”, in addition to rel=”nofollow”, is advised).This probably goes without saying, but Google reminds being caught publishing articles with spammy links could affect the perceived quality of a site and thus affect search rankings. Site owners should be vigilant in their vetting of guest posts, and nofollow any links that appear questionable. … [Read more...] about Google Issues a Warning About Guest Posting to Build Links
Throughout the discussion, I watched as audience members with varying degrees of experience nodded, smirked, and furrowed their brows. With Google’s own webmaster guidelines indicating that site owners shouldn’t “participate in link schemes designed to increase [a] site’s ranking or PageRank,” how do you know if you’re participating in a so-called “link scheme” or simply building links to better your SEO efforts? … [Read more...] about B2B Marketers: Are You Buying Links or Building Links?
Integration allows us to better adopt their brand, as we work closely with and observe those more experienced. Integration ensures we’re working effectively, as we’re aware of opportunities created through other marketing activities. Integration allows us to bolster other marketing efforts, with search visibility further improving the success of other marketing campaigns. Close communication with the client allows us to express the value of our campaigns, and build goodwill with increased collaboration. … [Read more...] about 5 Lessons I’ve Learned Building Links for Enterprise Clients
5. Create a Useful Guide Always keep in mind that nothing beats quality content. And while video, graphs, and frequent blog posts are all great examples of content, guides are in a league of their own. Not only are they a great way to prove your expertise, guides take more time and effort to produce than the average blog post or graph since they are addressing and answering the pain and struggles of your audience. In fact, before you can being working on a guide, you should find out what your audience is struggling with and how you’ll solve that problem. You should also see what information is already out there. Chances are that even if there are plenty of blog posts discussing this topic, it’s scattered across the internet. Your guide then becomes a one-stop shop for your audience. … [Read more...] about 11 Ways to Build Links Through Content Marketing
If you offer several categories of products in your website, then you can populate your list of link targets by prospecting resource pages for each of your category. So if you’re selling home improvement products, then you can search for resource pages under paint category and links pages under home design toolkit category. Do the same method to all of your product categories to create a huge list of backlink opportunities. … [Read more...] about 4 Ways to Build Links to E-Commerce Websites