In other words, every single link you build should be intended for your audience. If you ever find yourself obtaining links you wouldn’t want your audience to find, you’re likely being manipulative — or, at the very, least building worthless links. Sometimes, link builders focus too much on how Google values links. I’m not suggesting you forget Google when you build links — everyone is well aware of the power links have in Google’s algorithm — but rather that you pursue links with an audience-centric focus. There are several tangible benefits to approaching link acquisition with an audience-first mindset: Focusing on your audience creates additional marketing value. An audience-first mentality guides link prospecting. Centering your link strategy around your audience leads to better links. When you focus on acquiring links for your audience, you’re doing real link building, and real marketing. Focusing On Your Audience Creates … [Read more...] about Building Links For Your Audience
Building links seo
This isn’t to downplay the other phases of link building; all your ducks have to be in a row first. But in many industries, if you’re going to get a link, it’s because of an email. That is why I’m devoting this final piece on our link building team to The Outreacher — the man or woman who takes weeks of prospecting, qualifying and content creation and converts them into links. This article profiles The Outreacher, outlining the qualities and characteristics that make him or her a winner in the inbox. I. The Outreacher Knows The Linker While the content creator needs to know the audience valued by the linker, the outreacher needs to know the linker. The Outreacher’s first and foremost responsibility is clarifying content benefit to that person. What does the recipient gain from the item you’re pitching? “Content benefit” (to the audience) is pretty much the only value you can offer to links and resource page curators. But for … [Read more...] about Building Links With Social Skills & Science
Link building remains the cornerstone of most search engine optimization efforts. According to Moz’s “2015 Search Engine Ranking Factors Study,” links have the strongest association with higher search rankings of all the (known) attributes used by Google in its core ranking algorithm. But one of the most common issues for small businesses is the struggle to build quality links. Lacking familiarity with current SEO best practices, many small firms still fall for the infamous black hat tactics to get links. That is a mistake. You see, search engines will continue to crack down on link exchanges, paid anchor placements and other shady approaches to building links. Therefore, it is best to avoid these “old school” methods and focus on relevant, authoritative links that drive real traffic. Here are six ways to build such links for your small business website in 2016: 1. Partner with niche-specific influencers Niche-specific influencers have connections with … [Read more...] about 6 strategies to build links to your small business website
Link building isn’t some mystical SEO hack. Building links is straightforward: find relevant sites that have a reason to link and convince them to link. Why would another site link to yours? For a variety of reasons: because a relationship already exists; because they’re talking about your business/products; because you’re a valuable resource for their audience; or because you’re involved in the same community events. These are other reasons, of course. Links represent a relationship and connection online. If you want to build links without creating content, then you should be looking for opportunities created by existing relationships and connections. Providing value is essential to earning links. You’ll never secure meaningful links unless there is value in the link for the other site—value for them, their website and their audience. Any link-building tactic (including content creation) can be abused, and you shouldn’t build relationships and … [Read more...] about How to build links without creating content: 5 examples
There had been much discussion on whether or not link building should be given importance in the coming years. Repetitive questions have been asked on forums and Q&A sites if SEOs should stop building links for their websites. My answer for those questions is complex. Yes and no. Yes, because links are still valuable in the eyes of Google. The search engine giant uses it as a big factor in their search algorithm to determine the relevancy and authority of a website. No, because we’re not only building links in this age of digital marketing but we’re earning them. Great content, positive user experience, as well as new, unique, and innovative brand experience will all help a website to earn brand recognition and acquire fresh links to its inner pages (deep links). 1. E-Commerce Link Building First, you should always think of your brand’s reputation when performing link acquisition, as it will always be a big factor in motivating yourself and doing the hard work … [Read more...] about 4 Ways to Build Links to E-Commerce Websites
Anyone involved with online marketing and SEO already knows link building can be a dangerous game to play. For starters, you have to keep up-to-update to Google’s algorithmic changes and play by Google’s ever-changing Webmaster Guidelines. You also have to make sure you’re getting links from high-quality sites – and not those spammy, black-hat locations. Despite these challenges, link building works. According to a study conducted by Moz—which examined the top 50 Google search results for approximately 15,000 keywords—99.2% of the top 50 sites had at least one external website pointing to it. The study also discovered that more links correlate with higher rankings and the chances of ranking for anything competitive is rare without links. While it is possible to rank without links, Moz warns “if you’re looking for a site that ranks well with no external links, be prepared to look for a very long time.” So, how can you safely build … [Read more...] about 11 Ways to Build Links Through Content Marketing
Years ago, I founded a link building firm based on the simple concept of only pursuing real links on real websites with a relevant audience, using a customized approach. Eric Ward was my mentor, and frankly, I felt there were a dearth of agencies taking low-quality approach. I noticed a need in the market, and believed I could help meet market demand. This was pre-Penguin, so it wasn’t the popular strategy, but I strongly believed in creating value – for humans, the web, and my clients. I never wanted to waste my time chasing junk links. This was a difficult decision and route. I often worried about the fate of my business. Spam still worked, and it worked well. But at the end of the day, building links for humans won out. As with any successful business, I have been lucky in a few respects: I was able to hire truly wonderful people who share my ethos. My timing was serendipitous. Within a year, the first version of Penguin affirmed my business strategy. I was able to find … [Read more...] about 5 Lessons I’ve Learned Building Links for Enterprise Clients
The general perception that Google isn’t effective at catching paid links (for example, JCPenney was not penalized until an article from The New York Times called out the issue), The perceived industry consensus about the use of paid links (referencing an SEOptimise survey from September 2011, polling SEOs on whether they do or would buy links), Google’s subjective definition constituting the “buying links” or participating in “link schemes” designed to increase your site’s ranking or PageRank. Throughout the discussion, I watched as audience members with varying degrees of experience nodded, smirked, and furrowed their brows. With Google’s own webmaster guidelines indicating that site owners shouldn’t “participate in link schemes designed to increase [a] site’s ranking or PageRank,” how do you know if you’re participating in a so-called “link scheme” or simply building links to better your SEO … [Read more...] about B2B Marketers: Are You Buying Links or Building Links?
If you’re wondering what factors to consider as you build your SEO strategy for 2017, links are still the top-ranking factor for Google’s algorithm with content close behind. And high CTR is still at the core of the rankings pack as well. Earlier this year, Andrey Lipattsev, a Google Search Quality Senior Strategist, fielded questions about the top ranking factors for Google. Lipattsev said, “I can tell you what they are. It is content. And it’s links pointing to your site.” Recent Study Put Links to the Ranking Factor Test A recent study by Eric Enge of Stone Temple Consulting put links to the ranking factor test. And links emerged as powerful as ever. Previous research by Moz and Searchmetrics found a high correlation when comparing high SEO rankings and external links. However, data from other ranking factors were close behind links. For example, the Moz study found the number of external links to be rated at 0.30, but the Moz authority rated at 0.28, … [Read more...] about Building your SEO strategy in 2017: what’s most important?
In a recent Google+ live hangout, Google’s webmaster trends analyst, John Mueller, answered a common question: “Is link building in any way good?” His answer was somewhat surprising. “In general, I’d try to avoid that,” he said, indicating that link building, long believed to be an essential process in SEO, is no longer advisable. Mueller elaborated on his answer, saying that Google does take links into consideration as part of its ranking algorithm, but that building links directly isn’t the right way to go about it. He stated that your goal should be to make sure your content “stands on its own” and easy for your users to share on their own blogs and websites. He also downplayed the importance of links, insisting that the ranking algorithm takes many factors into consideration, and building links might ultimately do more harm than good for your site. Links Doing More Harm Than Good? The short version of Mueller’s response is … [Read more...] about What’s The State Of Link Building For SEO In 2015 & Beyond?