Link building doesn’t really fit the mold with the rest of the online marketing world. It’s unique and always changing. Even after trying to understand it, most marketers still don’t get it, and many SEO agencies don’t even want to touch it. That’s because link building is a moving target that you can hit sometimes — only to realize that when you try again, the target has moved, camouflaged itself, shrunk and is half the size it was before. And, link building is squirrely, always full of surprises. It’s like Odori Don, a dish in Japan that includes a dead, cooked but intact squid. When you pour soy sauce on the squid, sodium causes its neurons react and the tentacles flail wildly (check out Odori Don in action — be warned, this video is not for the faint of heart). Imagine ordering one of those without knowing what you’ve got coming! Every single link building tactic, strategy, or scheme, no matter how white hat, grey hat or black … [Read more...] about 3 Principles Of Future-Focused, No-Surprise Link Building
A year ago, I wrote a post about 50+ things that every link builder should know. Over the past year, link building has definitely gotten a lot tougher — it’s been renamed several times, become more vilified than ever, and generally taken a beating. However, it still holds up as a viable way to market a website online. So this year, I’m adding 50+ more things that, as a link builder, you need to know. 1. How To Get A Bad Link Removed Without Being A Jerk About It If you want to get publicly shamed, then go get rude with someone who owns a site that gave you a link, regardless of how it got there. If you want a link removed that you inserted in your comment, be a thousand times nicer than you would have anyway. Just as it takes time to put up a link, it takes time to remove one, so be respectful. Additionally, don’t forget to point the webmaster to exactly where your link is — he or she may have more than one site, and s/he doesn’t have the time to … [Read more...] about 50+ More Things Every Link Builder Should Know
We focus a lot on where we our links should go. We analyze Domain Authority and social metrics until we can spew back a site’s numbers faster than our own phone number. We nit-pick sidebars, in-content and author box placements until we’re blue in the face. But we don’t put nearly enough time on how our links should look. Links build rank, but don’t forget the real reason links were created in the first place: to drive traffic. Before algorithms, people linked to something to encourage other people to go there. That should always be your focus when building links. More often than not, the traffic one link can bring is more valuable than the slim weight it bears on your overall rankings. Here’s how to make sure your links are providing the best user experience. Formatting Ten years ago, there was really only one way to do a link: a basic blue underline. Now, people have gotten fancy. There are different colors, hover effects and pop-up boxes. There are even … [Read more...] about Creating Links That Offer The Best User Experience
OK, I’ll admit right now I wrote that title just to get clicks. It’s not my proudest moment, but I’d be lying if I said I hadn’t done it before. Regardless, the title is accurate — in a sense. Yes, you are still responsible for driving organic traffic. That isn’t going anywhere. But because the way to drive organic traffic isn’t anything like the way we used to drive organic traffic, SEOs have to become more cross-functional. These days, when you say you “do SEO,” you really do about a million other things that historically aren’t considered SEO. If that’s the case, then what else is in our job description? Content Developer This part of an SEO’s job should not come as a surprise to you given how ingrained “content is king” has become in our heads. There is no way you can rank well in search engines without good content, and I see more copywriters being directly integrated into the SEO team rather than … [Read more...] about In 2015, Your Job As An SEO Isn’t Actually SEO
We are all aware, how Google algorithms are evolving, changing the Internet world and replacing old practices of link building i.e. article directories, web directories, paid directories, etc. with link earning methods. In spite of everything, Google still ranks websites on the basis of links but have changed the way they count the links. 1) Creating Infographics Creating Infographics is one of the best ways I know of to get quality links. Your infographic should be aimed to provide quality information, as well as be closely related to your business. It should also have a clearly visible purpose. In an Interview, Matt Cutts replied on a question: “The infographic may be neat, but if the information it’s based on is simply wrong, then it’s misleading people.” If it is created for getting social shares, links purposes or to spam the internet world then it’ll get slapped. Google is trying to come up with something to help fight this spam. Cause it is spam. … [Read more...] about Creating Content For Earning Links
Do you really want a disavow links option? I don’t. With the recent Penguin update, the SEO community has been talking a lot lately about negative SEO and disavowing links. (For the record, negative SEO doesn’t just refer to links, but for this article, let’s assume it does.) SEOs afraid of getting penalized for “bad links” have been screaming to Google, asking for a way to disavow links that they claim they didn’t create. They say that it’s the only way to regain ranking drops from Penguin, and that it’s necessary to prevent negative SEO. (Note: Simply disavowing links probably won’t help you recover from Penguin. You’ll most likely have to create lots of new links to make up for the ones that used to count.) I’ve been thinking about it a lot lately, and I’ve come to the conclusion that I don’t want a disavow links option at all. Sure, it seems like the cure-all solution for negative SEO, the only way to … [Read more...] about You Don’t Want a Google Disavow Links Option
Can you project what Social Media will do for SEO? In recent conversations with social media visionary Brent Csutoras, we discussed a question that I hear at least once every day when potential clients call: Will a social media campaign help me rank better in Google Organic? As we hear more about Google Plus, the growth of mobile, and other changes in the digital landscape, many marketers are also asking themselves this question. We all know that social signals are important, but the question is just HOW important are they, and will they become as, or more important, than links. With 8 years of experience integrating Search with Social, Brent believes the answer is a definitive yes, although there isn’t a verifiable way to quantify the organic SEO value of social – yet. Let’s look at what we know directly from the horse’s mouth: Matt Cutts (Google): Over time, Google will care more about identity and social reputation. Plus, authorship gives you a picture next … [Read more...] about Beyond Search & Social: Online Marketing in 2014
“Link building” is a bad word to most SEOs and online marketers. If you’re an agency who does link building, you get fired by your clients. If you’re an in-house SEO who does link building, you get fired from your company. If you do link building, your site gets hit with a penalty. However you slice it, link building is evil incarnate in the world of search engine optimization. Or is it? It seems to me as if SEOs have to tow the party line. “Link building is evil” and therefore, SEOs must act in like they believe link building is bad. Because SEO is still recovering from the smut of old link building days, we have to recover our reputation by declaring loudly, with the rest of them, that link building is horrible! But every SEO knows that link building is absolutely imperative for successful SEO (link goes to an article on the topic on my own site). We’re caught in the classic Catch-22 of modern SEO — the need and evilness of link … [Read more...] about What’s the Future of Link Building?
Eric Enge, of Stone Temple Consulting, recently published a new study confirming that backlinks still matter. This research supports Andrey Lipattsev’s assertion that links are one of the top two search ranking factors. The key takeaway from the report is “When you aren’t facing page relevance or quality issues, links can, and do, continue to significantly impact rankings.” Equally important, however, is the likelihood that links will continue to matter for a long time. Matt Cutts indicated as recently as May 2014 that “I think backlinks still have many, many years left in them.” I know from personal experience that just a few relevant high trust / high authority links can move the dial. The Challenge I think Michail Dimitriou’s skepticism, as expressed in his comment below, is shared by many “Publish great content that is relevant to your target audience (and will naturally attract links).” Have you ever seen this (…) happen … [Read more...] about Building Links that Boost SERPs
In a recent Google+ live hangout, Google’s webmaster trends analyst, John Mueller, answered a common question: “Is link building in any way good?” His answer was somewhat surprising. “In general, I’d try to avoid that,” he said, indicating that link building, long believed to be an essential process in SEO, is no longer advisable. Mueller elaborated on his answer, saying that Google does take links into consideration as part of its ranking algorithm, but that building links directly isn’t the right way to go about it. He stated that your goal should be to make sure your content “stands on its own” and easy for your users to share on their own blogs and websites. He also downplayed the importance of links, insisting that the ranking algorithm takes many factors into consideration, and building links might ultimately do more harm than good for your site. Links Doing More Harm Than Good? The short version of Mueller’s response is … [Read more...] about What’s The State Of Link Building For SEO In 2015 & Beyond?