Stuffing keyword-rich links to your site in your articles.Having the articles published across many different sites; alternatively, having a large number of articles on a few large, different sites.Using or hiring article writers that aren’t knowledgeable about the topics they’re writing on.Using the same or similar content across these articles; alternatively, duplicating the full content of articles found on your own site (in which case use of rel=”canonical”, in addition to rel=”nofollow”, is advised).This probably goes without saying, but Google reminds being caught publishing articles with spammy links could affect the perceived quality of a site and thus affect search rankings. Site owners should be vigilant in their vetting of guest posts, and nofollow any links that appear questionable. … [Read more...] about Google Issues a Warning About Guest Posting to Build Links
B2B link building is not what Google would refer to as a “link scheme.” Rather than simply purchasing links to drive keyword and traffic results, B2B link building should add to the overall marketing strategy, taking into account each of the above questions to foster an effective, holistic solution for the client. … [Read more...] about B2B Marketers: Are You Buying Links or Building Links?
Integration allows us to better adopt their brand, as we work closely with and observe those more experienced. Integration ensures we’re working effectively, as we’re aware of opportunities created through other marketing activities. Integration allows us to bolster other marketing efforts, with search visibility further improving the success of other marketing campaigns. Close communication with the client allows us to express the value of our campaigns, and build goodwill with increased collaboration. … [Read more...] about 5 Lessons I’ve Learned Building Links for Enterprise Clients
9. Broken Link Building Broken link building is old-school tactic where you discover a dead link on a relevant and quality website and point it out to the webmaster. In exchange, you replace the broken link with a link from your site. Of course, this can be a pretty tedious process. But if you use tools like Domain Hunter Plus, you can quickly crawl hundreds of links on a website. The Free Broken Link Checker can check all of the links on a specific domain. This would come in handy when you have a list of domains you would love to score a link from. … [Read more...] about 11 Ways to Build Links Through Content Marketing
Target forum participants that are actively engaging in the community (use their # of daily/weekly posts, replies and their own threads as your base metrics). Get in touch with them on the forum board or other marketing channels like email and social networks. Become the first one to answer questions that you know you can answer really well based on your experience and expertise (it is also very important to identify the best time people are engaging on the site). … [Read more...] about 4 Ways to Build Links to E-Commerce Websites