Content marketing shouldn’t be done just for links. That said, if you are developing quality content, your content marketing can – and should – include the acquisition of quality links. In the day and age of Google algorithm changes and penalties, the real question isn’t just how to get links for your content, but rather how to get links for your content that won’t get you penalized. In this guide, we’re going to look the best ways to get links to your content, and how to assess the quality of those opportunities before pursuing them. Social Links Most of the links you will get from the top social media networks – Facebook, Twitter, LinkedIn, etc. – will be nofollow or redirect links. That said, they are still important to ascertain. The reason? The more exposure you get for any piece of quality content, the more likely you are to reach someone who would be willing to link to that content. The following are the best social links you can … [Read more...] about A Beginner’s Guide to Building Links Through Content Marketing
There had been much discussion on whether or not link building should be given importance in the coming years. Repetitive questions have been asked on forums and Q&A sites if SEOs should stop building links for their websites. My answer for those questions is complex. Yes and no. Yes, because links are still valuable in the eyes of Google. The search engine giant uses it as a big factor in their search algorithm to determine the relevancy and authority of a website. No, because we’re not only building links in this age of digital marketing but we’re earning them. Great content, positive user experience, as well as new, unique, and innovative brand experience will all help a website to earn brand recognition and acquire fresh links to its inner pages (deep links). 1. E-Commerce Link Building First, you should always think of your brand’s reputation when performing link acquisition, as it will always be a big factor in motivating yourself and doing the hard work … [Read more...] about 4 Ways to Build Links to E-Commerce Websites
Anyone involved with online marketing and SEO already knows link building can be a dangerous game to play. For starters, you have to keep up-to-update to Google’s algorithmic changes and play by Google’s ever-changing Webmaster Guidelines. You also have to make sure you’re getting links from high-quality sites – and not those spammy, black-hat locations. Despite these challenges, link building works. According to a study conducted by Moz—which examined the top 50 Google search results for approximately 15,000 keywords—99.2% of the top 50 sites had at least one external website pointing to it. The study also discovered that more links correlate with higher rankings and the chances of ranking for anything competitive is rare without links. While it is possible to rank without links, Moz warns “if you’re looking for a site that ranks well with no external links, be prepared to look for a very long time.” So, how can you safely build … [Read more...] about 11 Ways to Build Links Through Content Marketing
Years ago, I founded a link building firm based on the simple concept of only pursuing real links on real websites with a relevant audience, using a customized approach. Eric Ward was my mentor, and frankly, I felt there were a dearth of agencies taking low-quality approach. I noticed a need in the market, and believed I could help meet market demand. This was pre-Penguin, so it wasn’t the popular strategy, but I strongly believed in creating value – for humans, the web, and my clients. I never wanted to waste my time chasing junk links. This was a difficult decision and route. I often worried about the fate of my business. Spam still worked, and it worked well. But at the end of the day, building links for humans won out. As with any successful business, I have been lucky in a few respects: I was able to hire truly wonderful people who share my ethos. My timing was serendipitous. Within a year, the first version of Penguin affirmed my business strategy. I was able to find … [Read more...] about 5 Lessons I’ve Learned Building Links for Enterprise Clients
The general perception that Google isn’t effective at catching paid links (for example, JCPenney was not penalized until an article from The New York Times called out the issue), The perceived industry consensus about the use of paid links (referencing an SEOptimise survey from September 2011, polling SEOs on whether they do or would buy links), Google’s subjective definition constituting the “buying links” or participating in “link schemes” designed to increase your site’s ranking or PageRank. Throughout the discussion, I watched as audience members with varying degrees of experience nodded, smirked, and furrowed their brows. With Google’s own webmaster guidelines indicating that site owners shouldn’t “participate in link schemes designed to increase [a] site’s ranking or PageRank,” how do you know if you’re participating in a so-called “link scheme” or simply building links to better your SEO … [Read more...] about B2B Marketers: Are You Buying Links or Building Links?