Google, Yahoo, and Bing have joined forces to enable web publishers to include additional HTML that adds more structure to their pages, and possibly makes those pages easier to index and may provide them with a little more control over what may show up in search results for pages. There’s some controversy over the approach, some questions about the impact of related patents that all three search engines have been granted, and web publishers should be paying attention to the possible impacts of this initiative from the search giants. Google’s Author Markup Yesterday, Google announced that they were introducing a way to add HTML code to a page to indicate who the author of the page might be. This code would appear as part of a link pointing to an author’s page on the same site, so that a search engine might associate the content of that page with the author who wrote it. The announcement was made in the Google Inside Search blog, in the post Authorship markup and web … [Read more...] about Author Markup, Schema.org and Patents, Oh My!
Building xml schema
An SEO friendly website is the biggest asset for a brand. With the help of your website, you can bring in lots of relevant organic traffic and leads. What does it takes to build an awesome website? I have made it easier for you to build one by listing 13 essentials. 1- Choose an SEO friendly website builder Choose any website builder like Hostinger.com that will help you to create SEO friendly websites. The biggest advantage that this tool offers is an easy drag and drop interface where anyone can make a website without any coding skills. The templates offered are mobile optimized and responsive. You can easily add the required meta tags and build an SEO friendly URL structure that helps to create a website that is fast, optimized and SSL inclusive. 2- Create AMP Pages Speed is the one of the most important ranking factors for Google and accelerated mobile pages will help you to dominate this factor. AMP is a lightweight version … [Read more...] about Building an SEO Friendly Website From Scratch
06/14/2018 by Bill Slawski 2 Comments Sharing is caring!116sharesFacebook23Twitter80Google+LinkedInPinterest13I spoke at SMX Advanced this week on Schema markup and Structured Data, as part of an introduction to its use at Google. I had the chance to visit Seattle, and tour some of it. I took some photos, but would like to go back sometimes and take a few more, and see more of the City. One of the places that I did want to see was Pike Place market. It was a couple of blocks away from the Hotel I stayed at (the Marriott Waterfront.) It is a combination fish and produce market, and is home to one of the earliest Starbucks. I could see living near the market and shopping there regularly. It has a comfortable feel to it. This is a view of the Farmers Market from the side. I wish I had the chance to come back later in the day, and see what it was like other than in the morning. This was a nice little park next to Pike Place Market, which looked like a place to take your dog for a walk … [Read more...] about Schema, Structured Data, and Scattered Databases such as the World Wide Web
In my first weeks at Atlassian, I was seeking for a quick-win to get a stronger foothold within the company and evangelize SEO. So, I audited our main site and noticed it didn’t have an XML sitemap. What an easy win! I went to the devs and asked them to activate it in the CMS. To my surprise, they told me that it wasn’t possible; I was baffled. After some thinking, I remembered that Screaming Frog had an XML sitemap function, so I scraped the site and uploaded the crawl as an XML sitemap. Google ate it within a few seconds, and we saw a noticeable impact on our traffic in the following days. The moral of the story is that XML sitemaps are important and sometimes underrated. What XML Sitemaps Are and Why You Need to Have One XML sitemaps are digital maps that help Google discover important pages on your site and how often they are being updated. Google states on its help center page: A sitemap tells the crawler which files you think are important in your site, and also … [Read more...] about The Best XML Sitemap Tools, Tips, and Tricks
Last month, my colleague Derek Edmond wrote a column here on Search Engine Land discussing how to improve your value as a strategic SEO partner. The post included suggestions around reporting dashboards, software knowledge and industry-specific networking. What I liked about the piece was the implication that to show value, we have to do more than just provide recommendations. But it also got me thinking about the value of the recommendations themselves. If you search “show SEO value,” you’ll get a slew of posts discussing how to use data and reporting to make your case. Yes. We should do that. But what if the data isn’t in your favor just yet? How do you show the value of long-term SEO recommendations in the short term? Before we get into the actions themselves, let me clarify what I mean by “long-term SEO.” To me, this refers to things that generally take a longer period of time to have an effect on SEO progress. This includes subdomain … [Read more...] about Long-term SEO: Proving the value now