This is a sponsored post written by Internetum. The opinions expressed in this article are the sponsor’s own.The search engine optimization (SEO) market changes all the time. As search engines implement smarter algorithms, it’s not enough to produce low-quality content in the hope that it sways crawlers to your favor.In fact, SEO now requires human touch, as well as more financial and creative resources than ever before.Fortunately, SEO experts can take advantage of many different tools that are created precisely with these new requirements in mind. One of them is a content marketing platform called marketin9 that helps marketers publish sponsored articles on websites.But let’s see what content marketing can do for SEO first.Content Marketing – the New SEO?If we looked back to what content marketing meant five years ago, it was a method used to acquire valuable links that only the most significant brands could use.Companies that had marketing budgets … [Read more...] about Why Content Marketing Is a Fool-Proof SEO Strategy Today
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Can an innovative search campaign actually benefit your brand? In a word: Yes. In fact, research shows that 39% of search users feel that the brands that appear in the top of the search results are the leaders in their field. Moreover, brands that aren’t innovative online also don’t move up the rankings. For example, who do you think is ranking in the top spot for “car insurance” in Google and Yahoo!? If you guessed Geico, you are correct. Marketers need to realize that an innovative search campaign has the potential to do more than drive traffic to your site; it can also have a positive impact on how your brand is perceived. Defining innovative search Innovation is the development of a new idea or method. Given that, an innovative search program seeks to do something entirely new, or to improve upon something that you are already doing. Fortunately, there are numerous ways to make your search campaigns more innovative, ranging from high-end initiatives such as … [Read more...] about Innovative Search And Its Impact On Brand
Deciding on the right SEO solution can be overwhelming. Brands and marketers must consider which tactics, strategies and service providers can bring a search campaign to life. The goal of this article is to provide a guide that delivers a breakdown of considerations and help your brand select the best SEO solution to meet your brand’s needs. By asking strategic questions about the benefits and risks of utilizing a platform, agency or mix, you can reach confident decisions based on needs and available resources. Comparing Partners & Platforms When analyzing the pros and cons of an agency versus platform solution, the primary factors can be reduced to four basic elements — capacity, expertise, resources and responsiveness. For the sake of this article, we’re considering agencies to be third parties that support brands — SEO consultants could certainly fit in this category, too. Platforms are tools that go beyond tracking keyword rankings and provide SEO … [Read more...] about Choosing The Right SEO Solution
It’s 2017, and most entrepreneurs are fully aware that they need search engine optimization to give their businesses a leg up. By utilizing its power, they can drive more traffic, increase SERPs, and improve conversion rates. But what company owners (and even some digital marketers) don’t realize is that SEO is not that simple to master. A proper SEO strategy is required to bring about any tangible results. In this article, I explain how to build a winning SEO strategy in five fundamental steps. With these simple steps in mind, you will turn your site (or your client’s site) into an effective revenue generator. Let’s take a peek behind the SEO curtain. How to Develop an SEO Strategy in Five Steps #1 Select Pages to Optimize & Promote Search engine optimization can cost more than you might think, especially if you try to gain a higher rank in competitive niches (i.e. legal services, real estate, insurance, weight loss, etc.). An efficient, cost-effective SEO … [Read more...] about Five Steps That Guarantee Your Campaign Success
Google conspiracy theories aren’t new. Everyone likes to believe their rankings have tanked thanks to something other than poor-quality content or bad linking practices. In reality, a lot of people are guilty of less-than-great SEO. At the same time, it’s hard to ignore the fact that some businesses, no matter how “white hat” their methods, can never seem to gain traction in the SERPs. If you’re having trouble getting the traffic you want, it might just be conspiracy fact. A Small Business Problem: The Adwords Platform Isn’t Very Friendly One of the first nuggets of marketing advice you’re given, as a small business owner, is to market online using Google Adwords. It’s supposed to be a relatively predictable, and affordable, method for generating new leads. But, that train left the station years ago. Google Adwords is expensive, and it’s mostly where large corporations (or super-savvy and experienced marketers) play around with ad … [Read more...] about Does Google Discriminate Against Some Businesses?