I know, I know, this is a basic SEO question - the absolute URLs versus relative URLs. But we covered it literally 10 years ago and back then Google's John Mueller answered the question and also answered it today. In short, both times he said for search and SEO, using one or the other technically do not matter. But the way he answered it back 10 years ago in a forum thread was in much longer form, suggesting relative URLs are easier for ongoing purposes (not for SEO) than absolute URLs. The way he answered it today was on Twitter, so much shorter form and said it doesn't matter for SEO - which is true.Here is John today: Here is John's answer 10 years ago:There are pros and cons to both absolute and relative URLs in links: Absolute URLs: Forum discussion at Twitter. … [Read more...] about Google 10 Years Later: Absolute Vs Relative URLs Doesn’t Matter For SEO
Bulleit 10 year review
Frustrated. We were frustrated. Sitting at Sultan’s in downtown Lansing Adam Henige and I were having lunch on a Tuesday and complaining about our jobs. We both had helped grow an internet consulting and development company into a very good organization, but we were hitting a wall. We had learned a lot from the firm’s founder and both had a tremendous amount of respect for him and what he had built. But, we were starting to see some problems and cracks in the armor. We didn’t want to do large-scale web development projects anymore. We didn’t want to be bobbleheads in meetings when asked, “Can you do that?” Shaking our heads when we knew the answer was really more complicated than that. Web design is hard, complex, and you have to rely on a lot of people and moving pieces. We didn’t want to work in that environment anymore. “What about, just search.” A napkin came out, several napkins were filled out. And on that November day at … [Read more...] about A Reflection on 10 Years of Netvantage
This afternoon Yahoo confirmed that it had entered into a paid search deal with Google. That deal is described by Yahoo in its press release and by Google in a related blog post. Google takes pains in the post to insulate the deal against anti-trust claims. The renewable 10-year deal goes beyond paid search results on Yahoo and includes contextual advertising on the Yahoo network and, potentially, on Yahoo partner sites. In a little bit of a surprise, the two companies have thrown in IM interoperability for good measure. Here are the main points as made on the conference call that just happened: Yahoo sees an $800 million annual revenue opportunity, based on search queries where it’s not currently monetizing them well or efficiently. Yahoo retains control over when it shows Google ads and when it doesn’t. Yahoo president Sue Decker emphasized that this was largely about “the tail” – showing ads where Yahoo doesn’t have inventory. It basically makes … [Read more...] about As Expected, Yahoo Announces “10 Year” Google Paid Search Deal
Ten years ago today, I had the privilege of organizing the first ever search marketing conference. On this anniversary, a look back at how things were then and have they’ve changed in a decade. In 1999, search marketing itself was about five years old. People had been doing search engine optimization to generate traffic from free listings as soon as search engines themselves appeared in 1994. People were also taking advantage of paid search advertising opportunities, though these were limited and primitive compared to what we have today. While search marketing wasn’t new, a major event focused solely on the topic had never happened. Instead, search marketing had to make do with appearances within other conferences. It would get a single session at a tech event, or an online marketing show or during a web design seminar. I remember this well, as I often spoke on search marketing at these types of gatherings. Nobody Puts Baby In A Corner Search marketing was like Baby in … [Read more...] about 10 Year Retrospective: Search Engine Strategies To SMX: Search Marketing Expo
Of the many different content management systems and web publishing platforms I’ve done SEO for, WordPress is the most popular. Blogs, company websites and web shops run on WordPress. Designers are fascinated by its versatility and the range of adaptations possible with it. Users love its simplicity and effectiveness. It’s a simple blogging system that needs little or no knowledge of coding, website design or other technical details. Nearly 25% of the world’s top 10 million websites — including TIME, Mashable, Marketing Land and Search Engine Land — are built on WordPress. But being easy to use, WordPress also makes it tempting to take on things you shouldn’t — or overlook/ignore important elements of SEO that can cause problems with business growth, success and profitability. This column isn’t a step-by-step guide to WordPress SEO, but will address some of the frequent questions I’m asked about SEO for WordPress websites. It will … [Read more...] about 10 WordPress SEO Questions That Took Me 10 Years To Answer!