Feature Deals, Sales & Special Offers On Optimized Landing Pages. If you’re offering Black Friday or Cyber Monday specials, do you have your holiday landing pages optimized and live yet? If they’re not live today, it’s almost too late. Google needs a few days to index new content, so make this one of your top priorities today. You can create your Black Friday and Cyber Monday landing pages even if you haven’t finalized your product specials yet. Get the pages live and ensure the title tags and meta descriptions are optimized. For now, include some evergreen content about Black Friday or Cyber Monday and let your customers know when to check back for more information. Update the product specifics when you’re ready. … [Read more...] about Black Friday Is NEXT Week. Is Your Local Business Ready?
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If you wait until the week before Thanksgiving, it will be too late, as Google needs time to register your changes and index your information. SEO isn’t instant; you have to work in advance. By planning ahead, you can have a successful holiday season. … [Read more...] about Holiday Search Planning For Local Businesses In 5 Easy Steps
Insurance-related keywords are the source of 24% of Google’s AdWords revenue, with the highest CPC coming in at a whopping $54.91, according to a study by search marketing company WordStream. The company used its own keyword database and the Google Keyword Tool to come up with the top 10,000 most expensive English-language keywords over a 90-day period. … [Read more...] about Insurance, Loan-Related Keywords Are Google’s Cash Cows
Build up your reputation online. Building your reputation online is similar to a networking breakfast, but it’s not as easy and it takes more time. First, it’s important to have a clearly defined strategy for reaching your audience. Next, you need to identify the tactics you’ll use in the process. For instance, be sure to leverage any existing offline partnerships you have in order to grow your reputation online. Doing so will not only help build links pointing back to your website, but it can also enhance your organic search presence. Overall, the more prevalent your brand becomes in the mind of your reputable peers, the stronger your reputation will grow online. … [Read more...] about 5 Key Strategies To Build Your Brand Online
At first pass this may not sound like a big deal, but think it through. If you’re managing your paid search (PPC) program well, you have an overall objective to meet, and it’s the low cost branded conversions that fund the more expensive non-branded conversions. Once the CPC for branded terms increases, this will cause the overall program’s cost per acquisition (CPA) to increase (so long as your conversion rate doesn’t increase). Then you’ll be faced with the decision of whether to bid lower on non-branded terms, or increase the amount you’re willing to pay for a new acquisition. … [Read more...] about Moral Dilemma Or Business Decision?