Try to make it easier for them. Have extra staff in store to help them; if the weather is cold where you are, consider offering warm beverages like coffee or cocoa in your store. If you provide a great experience online and offline, you’ll be more likely to build loyal customers that want to come back again next year. It’s easier to keep a customer happy than to find new ones all the time. … [Read more...] about Black Friday Is NEXT Week. Is Your Local Business Ready?
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If you wait until the week before Thanksgiving, it will be too late, as Google needs time to register your changes and index your information. SEO isn’t instant; you have to work in advance. By planning ahead, you can have a successful holiday season. … [Read more...] about Holiday Search Planning For Local Businesses In 5 Easy Steps
Christopher Wallace is a Client Services Director at iProspect where he is responsible for strategic development and proactive account management of multiple client-facing teams. He leads overall campaign strategy including the integration of search efforts and other client marketing initiatives. In addition, Wallace oversees training and development for client services team members focusing on organic search, pay per click advertising, and online display. Since joining iProspect in 2006, Wallace has worked as a Paid Search Specialist managing multiple accounts, then as a Search Marketing Specialist managing several paid and organic search accounts with a focus on the tactical elements of a campaign. Prior to his current role as a Client Services Director, he joined the Chicago office as a Client Services Manager where he was responsible for overseeing development, day to day execution on client accounts, and strategic direction for Search Marketing Specialists and Search Marketing … [Read more...] about 5 Key Strategies To Build Your Brand Online
In addition to capitalizing on your competitors’ brand awareness, you should also bid on their terms when they are bidding on yours. Again, some companies feel that it’s not morally right to do so, but this is a mistake. After all, this is a business decision, not a moral issue. For example, when I last checked, Hoover’s was not bidding on BAO’s branded terms. Obviously, only they can say why they have refrained from doing so, but failing to retaliate against your competition, or at least trying to negotiate a compromise in this situation, is akin to surrendering to an enemy without ever putting up a fight. Who knows, maybe after this article is published, Hoover’s will be in position #2 on BAO’s branded terms. … [Read more...] about Moral Dilemma Or Business Decision?