Try to make it easier for them. Have extra staff in store to help them; if the weather is cold where you are, consider offering warm beverages like coffee or cocoa in your store. If you provide a great experience online and offline, you’ll be more likely to build loyal customers that want to come back again next year. It’s easier to keep a customer happy than to find new ones all the time. … [Read more...] about Black Friday Is NEXT Week. Is Your Local Business Ready?
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If you’re going to run the free gift wrap or discount coupon offers mentioned earlier, then decide on specific dates for those promotions. If you’re going to host a coat donation, then choose a set time period to hold the event. Enter all this information on your marketing calendar. … [Read more...] about Holiday Search Planning For Local Businesses In 5 Easy Steps
Insurance (example keywords in this category include “buy car insurance online” and “auto insurance price quotes”) Loans (example keywords include “consolidate graduate student loans” and “cheapest homeowner loans”) Mortgage (example keywords include “refinanced second mortgages” and “remortgage with bad credit”) Attorney (example keywords include “personal injury attorney” and “dui defense attorney”) Credit (example keywords include “home equity line of credit” and “bad credit home buyer”) Lawyer (“personal injury lawyer,” “criminal defense lawyer) Donate (“car donation centers,” “donating a used car”) Degree (“criminal justice degrees online,” “psychology bachelors degree online”) Hosting (“hosting ms exchange,” “managed web hosting solution”) Claim (“personal injury … [Read more...] about Insurance, Loan-Related Keywords Are Google’s Cash Cows
Build up your reputation online. Building your reputation online is similar to a networking breakfast, but it’s not as easy and it takes more time. First, it’s important to have a clearly defined strategy for reaching your audience. Next, you need to identify the tactics you’ll use in the process. For instance, be sure to leverage any existing offline partnerships you have in order to grow your reputation online. Doing so will not only help build links pointing back to your website, but it can also enhance your organic search presence. Overall, the more prevalent your brand becomes in the mind of your reputable peers, the stronger your reputation will grow online. … [Read more...] about 5 Key Strategies To Build Your Brand Online
Michelle Stern, Client Services Director, iProspect An expert in search and marketing research and strategy, Stern is a Client Services Director at iProspect, and has grown businesses through organic and paid search in the B2B, pharmaceutical, travel, and retail industries. In this role, she leads multiple teams and is responsible for delivering superior search results, providing strategic value to clients, driving innovation in search, and developing managers, specialists, and analysts. Part of the Aegis Media group for nearly a decade now, Stern has taught at iProspect University in London, and has provided strategic direction for Fortune 500 clients and numerous top brands, including Hewlett-Packard, ExxonMobil, Kraft, Bank of America, Johnson & Johnson, and Kellogg’s. A passionate evangelist for search, Stern writes about online marketing topics, such as social media and attribution management for various publications, including Search Engine Land and Search Marketing … [Read more...] about Moral Dilemma Or Business Decision?