Nothing kills my link building buzz more than receiving this email after (what I consider) a top-notch pitch: I don’t know the exact moment when marketers started getting this bad reputation, but I’m seeing it a lot. Frankly, if you’re getting good content or getting more value for your website, it shouldn’t matter if I’m a freelancer writer, a webmaster, an in-house marketer, or an agency. But it does. We live in a world where SEO leaves a bad taste in people’s mouths and marketers are seen as pushy people who’ll do anything for a product mention. (Thanks for that, Black Hats.) So, you have to adapt your approach if you want a successful link building campaign. Above All, You’re A Writer I would almost guarantee that if I wrote the exact same pitch from an email address that didn’t have “media” in it, I would have gotten a much different response. (We’re testing this now: I’ll update you with the findings.) … [Read more...] about Will Pitching Guest Posts Be The Death of Marketers?
Business blogs guest post
If you follow the world of search engine optimization (SEO) at all, you know about Matt Cutts’ January 20, 2014 post, The Decay and Fall of Guest Blogging for SEO. For many people, this was a shock; but frankly, it was inevitable. Then, on March 19th, Google Penalized MyBlogGuest. This shocked people even more, largely because MyBlogGuest was in no way designed with spammy goals in mind. However, it appears that people were using the platform to do some spammy things; so, regardless of the design intent of the site, Google decided to take it out. For the record, I expect that some guest posting practices and sites will take more hits during the course of this year. One of the biggest problems with the practice of guest posting for SEO was the way people were approaching it. Many people were following the goal of pursuing the maximum number of different domains. This inevitably led to problems. Let me illustrate this with an example. First imagine that a publisher’s business … [Read more...] about The Indirect SEO Benefits Of Guest Posting
As an industry, I think we’ve gotten better at not relying completely on guest posting as the only way to get links. I think. At least, I sure hope we have. Don’t get me wrong: Guest posting done correctly still works really well — note the emphasis on “done correctly.” I’m not recommending you remove it from your tactic list, but a little tactical diversity never hurt anyone. Note: I’m keeping these high level and vague on purpose in order to inspire as many starter ideas as possible. I find this to be ideal for brainstorming. It’ll be up to you to take the ones you like, add your own twist, and flesh it out to make it work for your company. (C’mon, I can’t do all the work for you!) PR Boilerplate. Press releases aren’t dead. Make sure you have an optimized boilerplate at the end of all of your news releases that talks about your company. It’s almost always included if/when your release gets picked up by another … [Read more...] about 21 Link Building Ideas That Have Nothing To Do With Guest Posting
As you may know from my other interviews with Anne Ahola Ward of CircleClick, Eli Schwartz of SurveyMonkey, and John Doherty of HotPads, Search Engine Journal has partnered with Searchmetrics to host a one-day, invite-only executive marketing event in San Francisco called SEO, Content Marketing, & Analytics: The Three Pillars of Online Marketing Success in 2014. My fourth interview is with Sujan Patel, founder of Single Grain and current chief marketing officer of Bridge.us. I’ve known you for a while, and it seems like you are everywhere (in a good way)! What have you focused on in the past few years to really brand yourself? Tip: If you do a guest post make sure you do everything you can to drive traffic & social shares. It’ll pretty much guarantee an invitation to write on the site again. Thank you Kelsey. I dedicate a few hours each week to focus on personal branding. I do a lot of guest blogging on anywhere I can, reach out to new potential publications each … [Read more...] about Personal Branding and Guest Posting Tips From an Expert: An Interview with @SujanPatel
There are plenty of reasons why businesses blog. Business blogging is one of the fundamental aspects of inbound strategy and if you are not doing it, there is something seriously wrong with your inbound marketing strategy. Marketers swear by blogging as a marketing tactic because it helps drive traffic to a website, converts this traffic into leads, and keeps delivering long-term results in the form of enhanced brand awareness, improved reputation and niche authority. The problem is not every business can optimally leverage the potential of blogging. The ‘blogging nirvana’ so to speak, eludes them. While some see a spike in traffic due to their blogging efforts, they find they are unable to convert a large percentage of this traffic into leads. For others, their blogging efforts do not deliver consistent results. In spite of using a truckload of blogging best practices, they still can’t get on top of their blogging efforts. The results are ordinary at best. So, why is … [Read more...] about Getting the Most Out of Your Business Blogging Efforts