If you read my previous Link Week entry, Why Canonicalization Matters From A Linking Perspective, you know that canonicalization – the process of selecting and using one specific URL for each page on your website for indexing in search – is vitally important for consolidating potential link juice. This is because search engines index URLs to get content, so when multiple versions of URLs point to the same content, that content’s Page Rank is diluted across those URLs. Today, I want to advance that concept a bit more. Let’s look at how the external world of the Web views your business. If your business is like many others, there may be a fair bit of confusion out there about the business, among the most common questions: Where is it located? What is the website URL? How can I contact the business? Why are there conflicting or duplicate listings in different directories? If that confusion is severe enough, a legitimate profile for your business in local search … [Read more...] about How To Canonicalize URLs As Backlinks In Local Search & Online Business Directories
Business calling list
You may have missed Google’s quiet and brief announcement that, starting in April, AdWords ads with phone numbers in the text will be disapproved. Advertisers who want to display phone numbers will have to use the call extensions feature instead. Google states in the announcement, “We are making this change to foster a safer, more consistent user experience across desktop, tablet, and mobile devices.” As others have stated, what this change really does is allow Google to charge for mobile ad engagements as part of its transition to enhanced campaigns. With call extensions, advertisers are charged regular click fees when users click on the “Call” button in their ads. The “Call” button is only displayed on smartphones and can be seen on Google.com search, Voice search, Google Mobile App or Google Maps for Mobile. On desktops, laptops and tablets, ads appear with a phone number that is not clickable. Here’s a look at how call extensions are … [Read more...] about Google Says No To Phone Numbers In PPC Ads, Forcing The Use Of Call Extensions
While the holiday season is undoubtedly a busy period for small business owners, it’s important to set aside time to plan your marketing strategy for the year ahead. How will you continue to maintain and grow your business in 2014? What plans do you have to keep your business on track and stay ahead of the competition? Issues related to marketing are top-of-mind for small business owners going into the New Year. In fact, according to Yodle‘s recently released First Annual Small Business Sentiment Survey, 42% of small business owners said they are worried about finding new customers, making it their #1 overall concern. Additionally, 33% of small business owners surveyed said that keeping their current customers is a concern (#3 overall), while 21% of owners cited their competition as something they worry about (#6 overall). Source: Yodle’s First Annual Small Business Sentiment Survey, Aug. 2013 As we can all attest, 2013 was a year in which consumers increasingly … [Read more...] about 8 Tips For Planning Your Small Business’ 2014 Marketing Strategy
In recent months, I’ve heard from an increasing number of businesses that have lost control of their Google My Business (GMB) listing. Far too often, someone at the business will claim the page using their personal account, and when they leave, the owner has no way to access the listing. Every time I hear about this situation, I ask if anyone has tried using Google’s phone support — and every time I suggest this, it’s met with anything from confusion to a blank stare. As local SEOs, we assume that everyone knows about GMB phone support; in reality, most business owners have no idea it exists. In fact, outside of the Local SEO niche, most other SEOs and online marketers don’t seem to know phone support is an option either. If someone is trying to reclaim a listing, they follow the steps listed in Google’s support system and wait around a few weeks to gain control of the listing again. Now, I don’t know how about any of you, but that’s not … [Read more...] about Problems With Google My Business? Use Phone Support!
While mobile ad spending is expected to increase by 50 percent, desktop advertising budgets driven by PPM, PPC and CTR are still often used to plan and measure mobile ad success. While those metrics are not entirely obsolete, mobile search should be analyzed with methods that take advantage of its strengths. One of those mobile metrics is calls. Click-to-call and call extensions make generating calls to SMBs a seamless one-touch action driven by mobile ads — unlike the much more deliberate and separate function of moving from desktop screen to dialing a phone number. As a result, analysts expect a sizable boost in call volumes to local businesses. Mobile search in particular will eclipse other sources and drive 65 billion calls to businesses by 2016, a volume that will grow at a 43 percent compound annual growth rate. Credit: DialogTech, “The Click-To-Call Playbook For Paid Search” The lift in call leads from mobile search is good news to SMBs, as calls are the most … [Read more...] about 6 Strategies To Help Drive Mobile Calls