When we first started iDoneThis, we knew nothing about growing our subscriber base. We had no money, either. We decided just to write a few blog posts here and there to explain to people what we were trying to do. That was the spark. Now, we have a million dollar business and a strong email list. And we did it all with content. Our method was dead simple and you can replicate it. You just have to remember that email addresses are valuable commodities: people are generally reluctant to give theirs up unless they’re going to get something great in return. So make content with value. Make things that will drive traffic, then use funnels to turn that traffic into conversions, and you’ll have your own awesome mailing list in no time. Make content with conversion value, and you’ll have your own awesome mailing list in no time. But what exactly should you do? We can’t tell you that, but we can share what worked for us. 1. Tell Your Own Story Before we had success … [Read more...] about Plan Awesome Content That Grows Your Email List
Business email lists
For marketers, it’s hard to consider creating an initiative without a definite ROI purpose behind it, especially if you’re using time and resources to push it out. However, there are some types of content and marketing that — while they may not produce a strong, direct revenue — their long-term benefits outweigh the potential short-term income. One such medium is a newsletter, which is sent to your email list on a regular basis. The frequency may vary depending on content and availability to create newsletters, but most are usually sent once per month. When it comes to specific days, Tuesday through Thursday are usually best. According to WordStream, Thursdays from 8 to 9 am are the best time of day to send out an email blast, which coincides with MailChimp’s findings. No matter when it’s sent, newsletters can be a worthwhile endeavor, especially if you are personally curating it or doing the research to include links, illustrations, and other … [Read more...] about 5 Reasons to Build a Newsletter Email List That Doesn’t Focus on Making Money
Google conspiracy theories aren’t new. Everyone likes to believe their rankings have tanked thanks to something other than poor-quality content or bad linking practices. In reality, a lot of people are guilty of less-than-great SEO. At the same time, it’s hard to ignore the fact that some businesses, no matter how “white hat” their methods, can never seem to gain traction in the SERPs. If you’re having trouble getting the traffic you want, it might just be conspiracy fact. A Small Business Problem: The Adwords Platform Isn’t Very Friendly One of the first nuggets of marketing advice you’re given, as a small business owner, is to market online using Google Adwords. It’s supposed to be a relatively predictable, and affordable, method for generating new leads. But, that train left the station years ago. Google Adwords is expensive, and it’s mostly where large corporations (or super-savvy and experienced marketers) play around with ad … [Read more...] about Does Google Discriminate Against Some Businesses?
Podcast: Download Subscribe: iTunes | Android | RSS Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! In today’s episode, author of books like Trust Me, I’m Lying: Confessions of a Media Manipulator, marketer, and entrepreneur Ryan Holiday joins SEJ Executive Editor, Kelsey Jones, to talk about the surprising benefits of writing on what you’re passionate about. They also talked about how marketers can build genuine relationships with their audiences without thinking of sales as their top priority. Here are a few transcribed excerpts from the discussion—make sure to listen to the podcast to hear everything: Building a Genuine Email List I think everyone wants to have a platform, but they usually want it right when they need it, and they don’t take the time to make it in advance. I was thinking, what would be something that I could offer of value to people, that was consistent with what I was interested in—consistent with … [Read more...] about #MarketingNerds: Why Ryan Holiday Built a Genuine List
Email marketing can be overwhelming, especially if you are new. Lots of tweaking, designing and testing. These eight tools will help you manage email marketing like a champ! Some of these tools may have a lot of alternatives but I left them out to keep this list clutter-free! You can find more tools in my previous article: 10 tools for generating red hot leads. 1. Optimize your site for lead generation: Hellobar The first thing to do when you are launching a website is to create effective opt-in forms. You can experiment with designs and placements for as long as you manage your website, but there’s always a room for improvement. The easiest way to start is to set up Hellobar though. You can add more forms later but Hellobar is likely to stay there forever. It’s non-intrusive, easy to design and doesn’t irritate the user. 2. Manage your email lists: Mailchimp One thing that you’ll find especially useful is automation. Have you ever subscribed to email … [Read more...] about Eight tools to help manage every step of the email marketing process