What’s the value of reputation to the success of your local business? In short: it’s priceless. Reputation is, essentially, what others say about you. And for years, reputation was mostly shaped and influenced by word of mouth and through advertising in yellow pages, broadcast and print media, and direct mail. That traditional model, however, has changed. Over the past few years, growth in local online and mobile search, combined with the introduction of a variety of new local business listing sites and apps, are transforming the ways consumers find and select local businesses. Today, consumers have more access to information about your business—the good, the bad, and the ugly—than ever before. Businesses, therefore, need to make extra efforts to maintain proactive online strategies for managing reputation. Here are several tips local businesses should consider when navigating this new environment to offer the best impression and stay ahead of the competition: … [Read more...] about Businesses Must Get Proactive About Managing Their Online Reputation
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Sivers, a professional musician, took CDBaby on a unique path that differentiates it from many other businesses – in that he didn’t ever want to run the company at all. He started CDBaby in 1997 because his friends asked him to post their songs online as he had his own. One favor led to another, and eventually Sivers built his company to the point where it was sold for $22 million in 2008. Sivers’ unique background and thought process pervaded into his business practices. At one point in the process, Sivers looked at his purchase confirmation e-mail and found the blasé, boring business-speak there didn’t match the core ideologies of his company. So, Sivers sat down and pumped out an e-mail in twenty minutes (as he describes in his new book Anything You Want) that he found a bit more fun – and a lot more representative of what he believed CDBaby to be as a company: Your CDs have been gently taken from our CD Baby shelves with sterilized … [Read more...] about How CDBaby Built 20,000 Citations With One E-Mail
There is a fine line between integrating social media as part of an overall marketing strategy and relying completely on it to market a business. Just because social media is the so-called “next big thing”, it doesn’t mean that it can be a business-savior. The following are some reasons why relying on social media along won’t guarantee marketing success. News Sharing Sharing company and product news and information solely via information will limit the people who may see it. In additional to sharing news, new products, and other developments, other marketing outlets that should be utilized include: Press Releases News Section on the Website or Blog Radio and TV Mailing List Campaigns & Coupons Marketing and promotional campaigns are great to grow a social media audience (including Twitter followers and Facebook likes), via giveaways, contests, and awareness promotions. However, any marketing efforts should be spread evenly among all marketing channels. … [Read more...] about Is Your Business Too Reliant On Social Media?
When we first started iDoneThis, we knew nothing about growing our subscriber base. We had no money, either. We decided just to write a few blog posts here and there to explain to people what we were trying to do. That was the spark. Now, we have a million dollar business and a strong email list. And we did it all with content. Our method was dead simple and you can replicate it. You just have to remember that email addresses are valuable commodities: people are generally reluctant to give theirs up unless they’re going to get something great in return. So make content with value. Make things that will drive traffic, then use funnels to turn that traffic into conversions, and you’ll have your own awesome mailing list in no time. Make content with conversion value, and you’ll have your own awesome mailing list in no time. But what exactly should you do? We can’t tell you that, but we can share what worked for us. 1. Tell Your Own Story Before we had success … [Read more...] about Plan Awesome Content That Grows Your Email List
For marketers, it’s hard to consider creating an initiative without a definite ROI purpose behind it, especially if you’re using time and resources to push it out. However, there are some types of content and marketing that — while they may not produce a strong, direct revenue — their long-term benefits outweigh the potential short-term income. One such medium is a newsletter, which is sent to your email list on a regular basis. The frequency may vary depending on content and availability to create newsletters, but most are usually sent once per month. When it comes to specific days, Tuesday through Thursday are usually best. According to WordStream, Thursdays from 8 to 9 am are the best time of day to send out an email blast, which coincides with MailChimp’s findings. No matter when it’s sent, newsletters can be a worthwhile endeavor, especially if you are personally curating it or doing the research to include links, illustrations, and other … [Read more...] about 5 Reasons to Build a Newsletter Email List That Doesn’t Focus on Making Money