If you can, track your results. Tally the dollar amount or employee volunteer hours that your organization has given for a cause. Or place a tally counter on your site that tracks your carbon offsets, say, or the number of meals you have donated. This makes it easy for your audience to understand the extent of your community involvement and outreach efforts, especially at a time when consumers expect proof of positive change. Doing so also strengthens your online reputation with visual cues and quantifiable data that help demonstrate your commitment to the community. … [Read more...] about 5 Ways to Get More Involved in Your Community & Grow Your Online Presence
Business online standard bank
The UK has always been well positioned for technical, high-quality SEO agency support, with a number of world-class agencies rising above the substandard “SEO” of public imagination (and I do think we have a reputation issue as an industry). But European and US agencies have also really pushed the envelope in 2013, upping their game and delivering more technical, stats-led strategies using agile tools to drill down to the quick win opportunities that drive bottom-line revenue improvements for their clients. … [Read more...] about A Mature Digital Marketing Industry Provides SEO Opportunity For Small & Ambitious Businesses
Main content quality, in particular who creates the content and the expertise of the author. (Google calls out medical pages, saying this content “should be written by people or organizations with professional expertise” and be “edited, reviewed, and updated on a regular basis.” Contact information. (Google says “websites that require a high level of user trust … require very helpful contact information.”) Reputation. (“…the reputation of a website should be judged by what expert opinions have to say. For example, high quality medical websites are endorsed by prominent physician groups.”) Maintained/updated website. (“Medical, legal, financial, and other YMYL websites require up-to-date information.”) … [Read more...] about In Quality Raters’ Handbook, Google Adds Higher Standards For “Your Money Or Your Life” Websites
Michelle Stern, Client Services Director, iProspect An expert in search and marketing research and strategy, Stern is a Client Services Director at iProspect, and has grown businesses through organic and paid search in the B2B, pharmaceutical, travel, and retail industries. In this role, she leads multiple teams and is responsible for delivering superior search results, providing strategic value to clients, driving innovation in search, and developing managers, specialists, and analysts. Part of the Aegis Media group for nearly a decade now, Stern has taught at iProspect University in London, and has provided strategic direction for Fortune 500 clients and numerous top brands, including Hewlett-Packard, ExxonMobil, Kraft, Bank of America, Johnson & Johnson, and Kellogg’s. A passionate evangelist for search, Stern writes about online marketing topics, such as social media and attribution management for various publications, including Search Engine Land and Search Marketing … [Read more...] about Moral Dilemma Or Business Decision?
So if Microsoft and Ask are making this happen, hallelujah. But here’s how these joint announcements typically go. The players look to exclude as many of the other players as possible until the last minute, or invite them after the fact, to keep the PR glory mostly to themselves. It could be that Google and Yahoo were asked to take part with plenty of time to review the planned press releases but decided not to. I sort of doubt that. Instead, they either weren’t asked or asked so close to the release date that there wasn’t enough time to give it any proper review (Microsoft and Ask would have had plenty of time). [NOTE: See postscript below; Google says it wasn’t asked]. … [Read more...] about Microsoft To Anonymize Log Data; Calls For Industry Standards Along With Ask.com