Community involvement represents a great opportunity for content creation: it can raise top-of-mind awareness for your brand without the need for hard-sell tactics, and it can inspire loyalty and brand advocacy among customers who care deeply about what a business stands for. … [Read more...] about 5 Ways to Get More Involved in Your Community & Grow Your Online Presence
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The UK has always been well positioned for technical, high-quality SEO agency support, with a number of world-class agencies rising above the substandard “SEO” of public imagination (and I do think we have a reputation issue as an industry). But European and US agencies have also really pushed the envelope in 2013, upping their game and delivering more technical, stats-led strategies using agile tools to drill down to the quick win opportunities that drive bottom-line revenue improvements for their clients. … [Read more...] about A Mature Digital Marketing Industry Provides SEO Opportunity For Small & Ambitious Businesses
Main content quality, in particular who creates the content and the expertise of the author. (Google calls out medical pages, saying this content “should be written by people or organizations with professional expertise” and be “edited, reviewed, and updated on a regular basis.” Contact information. (Google says “websites that require a high level of user trust … require very helpful contact information.”) Reputation. (“…the reputation of a website should be judged by what expert opinions have to say. For example, high quality medical websites are endorsed by prominent physician groups.”) Maintained/updated website. (“Medical, legal, financial, and other YMYL websites require up-to-date information.”) … [Read more...] about In Quality Raters’ Handbook, Google Adds Higher Standards For “Your Money Or Your Life” Websites
By Appointment Only (BAO) and Hoover’s are in the same industry: business intelligence. Given that, I wasn’t surprised to see that BAO is in position #2 for the query “Hoover’s.” Even though Google probably doesn’t deem BAO very relevant to the query “Hoover’s” (after all, I couldn’t find any part of BAO’s site that mentions Hoover’s), it is relevant to BAO’s acquisition plan. And BAO is smart not to outbid Hoover’s since most folks searching on branded terms know what they want and who they want it from. Being in position #2 allows BAO to still capture some of the searchers who can still be swayed, but at a lower cost than position #1. If BAO were really smart and wanted to pay less per click on the term “Hoover’s,” they should include it on their landing page (perhaps comparing the two products) in order to increase its Google quality score. … [Read more...] about Moral Dilemma Or Business Decision?
So if Microsoft and Ask are making this happen, hallelujah. But here’s how these joint announcements typically go. The players look to exclude as many of the other players as possible until the last minute, or invite them after the fact, to keep the PR glory mostly to themselves. It could be that Google and Yahoo were asked to take part with plenty of time to review the planned press releases but decided not to. I sort of doubt that. Instead, they either weren’t asked or asked so close to the release date that there wasn’t enough time to give it any proper review (Microsoft and Ask would have had plenty of time). [NOTE: See postscript below; Google says it wasn’t asked]. … [Read more...] about Microsoft To Anonymize Log Data; Calls For Industry Standards Along With Ask.com