social media sites are free to use and utilize. It will require a lot of time on your part but if you have a small budget, you most likely have more time than money anyway. Otherwise you would hire someone to … [Read more...] about Increase The Visibility of Your Small Business Web Site on a Shoestring Budget
Business web sites
The time of year when we make resolutions is fast approaching. I’m not much of a resolution-maker myself, but I’m going to suggest that small business owners make one. Namely, it’s a suggestion that you resolve to fix up your web site and pay attention to things you might’ve ignored for too long. I know you’re busy and time is at a premium, so chances are good that you’ve missed a few minor issues that are making your web site look old and outdated. … [Read more...] about A Small Business Year-End Web Site Checklist
Those of you who belong to web-based communities understand that sometimes the people you converse with feel like family. It doesn’t matter if you’ll never meet them in person. We can still become attached. We will develop habits to a certain way of using the software behind a community site user interface. We know where things are and what the buttons do. We know why we come to a community and what we like about it. There’s a sense of comfort in believing that what you expect to happen will really happen. The software, the people, the user interface and the site’s performance will be the same every day. We’re confident that the reasons why we love our favorite web sites will remain intact, no matter what. … [Read more...] about Why We React Strongly When Web Sites Change
We’ve learned that online visitors seek information. They love to be entertained. They crave an experience. If you notice, the increase in adult video sites is no accident and adult site owners are no dummies. What offers a better user experience, a static shot or a video? When Facebook learned a lesson from Twitter about our love of instant communication and feedback, they changed their user interface to include more ways to do this. Google caught on to our feeling overwhelmed by text information by giving us Universal Search, which offers images, maps, video, books and other ways to get information other than web pages. … [Read more...] about How Does Your Web Site Make Visitors Feel?
What if the site visitor is a father at the end of his rope? He’s tired, busy, a widower and shaking with emotion as he scrolls, clicks and reads. Was the site designed for an upset Dad? If not, what could be done to create a better user experience for him? For this site visitor, the site of a healthy looking child beaming into the camera while holding a farm animal might be an emotional hook. Someone available to speak with him “now” may persuade him to call because his feelings are raw at that moment. … [Read more...] about The Biggest Web Site Usability Mistakes You Can Make