Hello and greetings from Advertising Week 2013! The morning of Day 2 welcomed Lisa Utzschneider, Vice President of Global Display Advertising at Amazon Media Group, to the stage as she explored with her crowd the intersection of e-Commerce and advertising – namely, how Amazon is mapping its own insights and takeaways from e-Commerce endeavors to its native advertising platform. Read on for a full recap. Tess’s Summer Journal, Or, An Example Of How E-Commerce Expectations Are, By Now, Basically Innate Lisa began with a story about her daughter, Tess, who one day expressed utmost eagerness about purchasing a summer journal. Lisa whipped out her smartphone and began searching for products (on Amazon) via keyword permutations of journal (diary, diary with lock, etc.). It seems this is just what Tess was expecting. Together, they reviewed the items, but the thumbnail product images were too small for Tess to appreciate, so they gravitated over to Lisa’s tablet and … [Read more...] about Exploring The Intersection Of E-Commerce And Advertising With Amazon: #AWX 2013
Two and a half years after Chrome OS was first announced, Google’s Chromebook computers are finally hitting the stores, where consumers will decide if they’re going to be a hit or a miss. Here’s a look at “Chromebook Day.” Finally, Chromebooks Arrive Back on November 19, 2009, Google unveiled its plans for a new computer operating system, Chrome OS. Just over a year later, on December 7, 2010, actual Chrome OS laptops were made available in limited numbers through a special program for early adopters. Polished, consumer-ready versions dubbed “Chromebooks” weren’t available for purchase, with the exception of a special limited offer through Gilt earlier this month, until now. Google had said during its Google I/O conference last month that Chromebooks would be out today, June 15, for purchase. The company has just reminded the world that the Chromebooks have arrived in an official blog post. In the US, this means buying through Amazon or … [Read more...] about You Can Finally Buy A Google Chrome OS Computer (Sort Of)
Amazon has just launched a marketplace to offer consumers a place to search for professionals called “Amazon Home Services.” Offering 700 separate options for search parameters, Amazon wants to corner the market on service professionals like home repair and desk assembly. It intends on offering these services to Amazon customers, so long as they happen to reside in one of the selected states. The good news is that the roll out is pretty wide in the US and there is a lot of value to be found. Amazon will directly compete with Angie’s List, Yelp, Craigslist and other local directories or marketplaces. However the main different of Amazon Home Services will be that consumers can actually purchase the service right on Amazon! The Craigslist Factor Craigslist has a thriving community that most people don’t pay attention too. It’s got an “underground” side where people exchange reviews, gossip, and talk about specific ads or sellers they see online. … [Read more...] about Will Amazon Become the Source for Home Repair?
In 1998, PC Magazine wrote: “Google! is a Stanford University project designed to find the most relevant Web pages (those with the most inbound links) and run searches against them. The 25 million pages currently catalogued seem to be good choices; the site has an uncanny knack for returning extremely relevant results.” Note the exclamation mark in that 1998-99 version of Google’s logo, which some say was added to mimic Yahoo’s logo. Yahoo had already been around for about four years when Google launched in 1998. At the time, Yahoo was the one to beat. Google beat Yahoo and everyone else in its path. In fact, Google is now the most used search engine on the web and owns at least 67 percent of search traffic. Over time, Google faced competition, if you can call it that, from Yahoo and Microsoft (which later became Bing), and that was mostly a battle for PPC dollars. Now, Google faces inspired competition from Amazon and Facebook. Neither is trying to simply copy … [Read more...] about Why Amazon and Facebook Are Gaining on Google
Podcast: Download Subscribe: iTunes | Android | RSS Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! How can you kick ass at Amazon SEO? In this episode of Marketing Nerds, Amazon and e-commerce expert Robyn Johnson joins SEJ Executive Editor Kelsey Jones to share the latest insights and best practices for Amazon SEO. Robyn and Kelsey discuss: The black hat Amazon SEO practices that Amazon has recently started cracking down on What statistics you can view for your product pages What’s coming next for Amazon sellers in 2017 (hint: voice search will be huge!). Robyn: Everything in Amazon is very structured and data-based. There’s some pieces of data that are involved in your organic search then there’s some pieces, like the bullets and descriptions, which they tell us are not. Some people have seen that it can make a difference, but for sure, it plays a role in PPC and Amazon sponsored products. The biggest thing is knowing which pieces … [Read more...] about How to Kick Ass at Amazon SEO With Robyn Johnson [PODCAST]