Bloggers are a dime a dozen…however, awesome bloggers are few and far between! With over 150 million active blogs in the world today, you need to be awesome to not only create a successful blog, but also to gain an audience and loyal following who actually care about the content you push out. One of the best ways to become a better blogger is to simply study the shared experiences and advice from other successful bloggers — which is exactly what I’m going to do for you in the content below. Visual Learning through High Quality Blogging Infographics Infographics area great way to visually get a grasp on what’s currently working today. Throw in the authority behind infographics and you are golden! Be sure to check out each of the blogging infographics below as they will help you become a better blogger, writer, and maybe even turn your part-time job into a full-time business! The 6 Elements of a Powerful Blog Post Every blogger creates content, but they … [Read more...] about 7 Infographics to Make You a Better Blogger
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Social media is a powerful tool. It’s completely changed how we communicate and interact with the world. And one of the greatest benefits of Twitter is the ability to follow role models in your desired field. You can learn what they’re reading, who they admire, and how they navigate through their professions. As a marketer, I’m always intrigued by the number of powerful women in the industry. From agency owners to skilled subject-matter experts, women are paving the way to make a difference in business and their communities. So, I scoured multiple profiles and websites to find the unsung heroes in marketing. Some influencers you may recognize, and others will be brand new to your radar. However, all the individuals on this list are making an impact. Here are 100 women marketers to follow: Ericka Pittman (@ErickaMPittman)— Ericka is the Vice President at Combs Enterprises. Recognized for building strong brands, this Baruch College alumna has a proven track … [Read more...] about 100 Amazing Women Marketers to Follow on Twitter
Starting a blog is easy. Becoming a successful, profitable and well-known blogger is not. With over a billion sites on the Internet today, it’s easy to find yourself lost in the mix. Why? Plenty of reasons, including how dead-simple it is to start a website these days. All it takes is a free account at a site like Blogspot or WordPress, or even $10 to register a domain name, shared hosting and installing WordPress with a single click. Just because something is easy, it doesn’t mean you should do. However, if you have the passion, time, and effort to make something of value, the world of blogging and content creation has a lot to offer. At the same time, thousands of people start a new website or blog daily, only to leave them for dead after a few weeks or months. Why? Usually, because they are frustrated or not seeing the results they were hoping for. The good news is that there are plenty of resources to help you along the way. Editor’s Note: To learn more about how … [Read more...] about How to be a Successful Blogger in 2016
The general perception that Google isn’t effective at catching paid links (for example, JCPenney was not penalized until an article from The New York Times called out the issue), The perceived industry consensus about the use of paid links (referencing an SEOptimise survey from September 2011, polling SEOs on whether they do or would buy links), Google’s subjective definition constituting the “buying links” or participating in “link schemes” designed to increase your site’s ranking or PageRank. Throughout the discussion, I watched as audience members with varying degrees of experience nodded, smirked, and furrowed their brows. With Google’s own webmaster guidelines indicating that site owners shouldn’t “participate in link schemes designed to increase [a] site’s ranking or PageRank,” how do you know if you’re participating in a so-called “link scheme” or simply building links to better your SEO … [Read more...] about B2B Marketers: Are You Buying Links or Building Links?
The practice of brands engaging with popular bloggers seems to have caught Google’s attention, with the search engine offering some advice on what bloggers should do in this situation. Or, as it’s very easy to interpret, Google is suggesting it may take action if it deems that links have been added to posts in return for free goods. In its post, Google advises bloggers to nofollow links to company’s sites, social pages and any sites selling the product in question. The advice: Bloggers should use the nofollow tag on all such links because these links didn’t come about organically (i.e., the links wouldn’t exist if the company hadn’t offered to provide a free good or service in exchange for a link). Companies, or the marketing firms they’re working with, can do their part by reminding bloggers to use nofollow on these links. Google also adds that bloggers should disclose any relationships, just as if this was a form of sponsored content. I … [Read more...] about Google issues guidelines on bloggers and links for freebies