Back at the beginning of this year, my14 "Is Google Evil?"Tipping Points Since 2001 covered the history of how Google has been deemedto be too Big Brotherish or too dominant over the years. Another wave of Googlehatred and fear is washing across the great sea of Blog. Here’s a look atwhat’s afloat: FeedBurner Sparks Things Up TechCrunch: Google IsBuying FeedBurner covers TechCrunch gettingconfirmation that Google is to buy FeedBurner. That seems to have sparkedoff the latest wave of "too much, too much!" Just skim some of the headlines ofrelated discussion on the still-rumored sale on Techmemehere. Shouldpublishers be "skittish,"writes BusinessWeek. Would Google please leave other blog advertisingsystems alone,begs Amit Agalwal. Geek News Central doesn’t hold back.Google is BuyingFeedBurner this is pure Evil!, it writes: Imagine now, that you will be tracked across the 100’s of thousands ofsites using FeedBurner and they will know if your political orientation … [Read more...] about Everyone Fears Google (Again) & Will The Last Googler To Leave Turn The Lights Out?
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We’ve been expecting them — now they’ve arrived: video ads on Google.Google Tests Video Ads on Search Results Pages from the New York Times hasconfirmation from Google that they are out there, though I haven’t seen anyonereporting them live and in the wild yet. It really shouldn’t be that much of a shock for searchers. It seemedinconceivable a few years ago that Google could "ruin" (as some might think) itsclean, fast loading page with graphic units of any type. But withGoogle Universal Searchactively putting video content into regular editorial results — with virtuallyno bad reaction from searchers — video ads seem acceptable. The question is, will video ads make sense in search results? Video in searchresults makes sense if someone is searching for that type of info — say "videoof marriage proposals." But do people want to see videos as ads? Perhaps. I could see someone searching for something like "snowboarding tips"and having a video … [Read more...] about Video Ads Come To Google Search Results
SEO has greatly influenced web information architecture over the years, particularly with respect to URL structure. I think we’d all agree, it has long been considered gospel to “optimize” URLs at the category (or product-levels) by including at least a sprinkling of keywords, as a ranking signal and to make URLs more human readable and clickable. However, mobile’s disruption of marketing knows no bounds. This common SEO practice can also be a liability when it comes to mobile barcode marketing – where URL size and branding matter, but keywords do not. In this two-part series, I’ll make a case for QR, illustrate how QR is expanding our idea of URL optimization, and explore options to address the problem. The Case For QR Codes By 2013, I believe Quick Response codes will permeate US marketing – from direct mail pieces, to catalogs, billboards, display, TV, store signage, websites, product packaging, and even the products themselves. The movement … [Read more...] about Why QR Codes Could Disrupt Your SEO URL Strategy
I’m sure many of you are aware that Ad Rank in Google AdWords is derived from the price you are willing to pay (bid price) multiplied by relevance (Quality Score), along with other factors. This is an extremely profitable model for Google as the majority of its income is derived from advertising revenue. Since Google has a history of applying successful strategies to solve different problems, the use of Paid Inclusion was not unexpected when it introduced Google Shopping and Product Listing Ads (PLA). Retailers advertising in Google Shopping should know the definition of Google Product Rank is a combination of “relevance and bid price” (similar to Ad Rank, also a combination of “relevance and bid price”). What this means is merchants must use clean data in their data feeds. Both Product Rank in Google Shopping and Ad Rank in Google AdWords are specified as relevance multiplied by bid price. Relevance, in both cases, is defined as quality. In the case of … [Read more...] about How Leveraging Data Quality In Google Shopping Can Increase Product Sales
It’s well known that Google’s Dynamic Search Ads (DSA) have the potential to feature longer headlines in text ad copy, as these headlines are pulled from the advertiser’s web page and aren’t limited by the hard caps placed on text ads created by paid search managers. While expanded text ads (ETAs) are now giving advertisers 60 characters to work with in crafting titles between the two headline fields available, DSAs continue to carry a slight advantage, as we’ve seen headlines that exceed even 60 characters rendered through DSA. Indeed, Google is still advising in their documentation to avoid adding top-performing queries from DSAs as keywords specifically because they might receive longer headlines. Google also lists “specific landing pages” as a reason to allow DSAs to continue to serve ads for well-performing queries. Google didn’t always advocate for continuing to allow well-performing queries to run through DSAs; for a while, it … [Read more...] about Google’s shaky pitch for why advertisers should let Dynamic Search Ads handle queries