Keep as-is?Update?Kill?Redirect?Canonical?Noindex?Disallow & noindex?Consolidate & redirect?Performing a Competitive Gap AnalysisDoing a competitive gap analysis is also like doing a content audit, but now you’re also tracking a kind of column within your spreadsheet that is “Client versus Competitor.” … [Read more...] about Why & How to Repurpose Your Existing Digital Content
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Ask if Your Writer Understands Conversion CopywritingAdditionally, it’s preferred that this writer at least knows the basics of conversion copywriting so they can do their very best to convert that organic traffic into subscribers, customers, and leads. … [Read more...] about SEO Content Writing vs. SEO Copywriting: Is There a Difference?
Optimization: Site search reports contain highly relevant keywords since they reflect the exact terms your visitors entered into the search box. Use these internal search terms to improve your on-page and metadata optimization for higher rankings through organic search, or better performance in your paid campaigns. Tighter alignment with these search terms will also improve page and website retention since visitors will find more value on the pages. New Content Ideas: Your site search data can also point out possible deficiencies in your existing content. If your analysis reveals a lot of searches for content you do not have, consider building out these content themes. Doing so will help keep visitors engaged on site, and help capture new visitors and volume through search engine traffic. It also can shine light on some naming conventions. For instance, you might learn that consumers refer to a product in a completely different way than you do (e.g., Power Toothbrush vs. Electric … [Read more...] about Use Site Search Data To Fuel Your Content & Key Phrase Strategy
At first glance, this seems a daunting challenge. But it's really straightforward if you proceed with a rational plan rooted in strategy, founded on information architecture principles and framed upon a solid website structure. … [Read more...] about How Website Structure & Information Architecture Should Mirror Your Business Goals
1. Always Trust Your Gut Sometimes a deal just doesn’t feel right, even though you can’t place your finger on why. While analysis of a business is usually enough to determine if you’re making a good investment, sometimes there are intangibles you can feel in your gut. History tells us that this gut feeling is often correct. Learn to identify it and trust it. However, a smart buyer needs to learn the difference between a gut feeling and cold feet. Everyone gets cold feet now and then; ignore them and trust your brain, your gut, and your analysis. … [Read more...] about 19 Things I’ve Learned About Buying Websites