That’s really interesting, because now there’s certainty over who you’re targeting. “Oh, this is Kelsey. We can give very specific ad copy.” Maybe you checked out a certain clothing but didn’t buy the thing last week. Then I can come up with a very specific ad copy that speaks to your specific state within my buying funnel. Do you see what I mean? Overall, it’s quite a game changer. … [Read more...] about #MarketingNerds: Google AdWords Customer Match
Buying ads on google
All you need to do to appear here is simply have a Twitter account. It probably helps if you tweet regularly and have a fairly substantial following, although it’s likely that Google hasn’t indexed the whole of Twitter (or ever be able to) so there’s no guarantee. … [Read more...] about How to completely dominate Google’s first page
Another very interesting and, perhaps, concerning area of innovation are the on-going trials with local handymen, house cleaners, locksmiths, plumbers, and (as mentioned by David Mihm) HVAC engineers – where local tradesmen pay a fee to be listed as “pre-screened” in Google’s Home Services search. … [Read more...] about Where is Google heading with mobile local search?
The Takeaway Google local searches are not fully implemented yet, but these three aspects are something to have on your radar. Get started setting yourself up on Google My Business so you are optimized for local searches so you can begin to advertise just as soon as the feature is released in full. I definitely think since this is a PPC platform, you can feel confident that these local search features are going to be beneficial for advertising and driving business to your doorstep. … [Read more...] about 3 Ways to Take Advantage of Google Maps Ads
Aim for short videos. For a how-to video, three to five minutes is ideal. Aim for “quick and easy” solutions. For example, no one wants to watch a 45-step tutorial on how to fix a leaky faucet. They won’t be compelled to watch or to attempt to fix their faucet. … [Read more...] about Ad extensions for the entire decision journey