Will a portion of a purchase go toward the cause?Will it be a “buy one give one” deal?Will it be action-driven where customers can get involved themselves?There are several types of cause marketing to consider. Be critical in your choice and understand how it will benefit both parties. … [Read more...] about 5 Ways Ecommerce Brands Should Approach Content Marketing
Buzzwords content marketing
Users are forced to keep up with a company’s ephemeral content so that they don’t lag behind or experience FOMO (fear of missing out). They become intimately connected to the temporary content, hence feeling a part of the action – getting information in its unpolished state is more exciting than getting it from a secondary source. … [Read more...] about Ephemeral Vs Evergreen Content: Are The Tables Turning?
“Youtility” The content you’re producing or sharing should be informative, helpful, or entertaining to your target audience, so it won’t be perceived as an annoying sales pitch. In order to achieve this though, you must first establish a connection between your brand and your audience. Place the customer first by helping them, not just selling them a product or service. This tactic has been named ‘Youtility’ by marketing thought leader Jay Baer. This establishes trust between you and the consumer, which in time, can create repeat customers and even brand advocates. Consistently providing value through content is the fundamental step in establishing a rapport with a user. Too many brands that don’t understand their strategies must focus on the user and not call as much attention to their product or service. Build a bond first, and you’ll reap the rewards of those efforts later. … [Read more...] about Chapter 1: How Every Businesses Can Succeed at Content Marketing
Know Your Audience. In order to engage with potential customers through content marketing, it is important to first know who they are, what they want and what they value. This starts with market research. Identify the customer segment and find out the types of websites they frequent. These websites provide an initial list of publisher prospects for the content. … [Read more...] about How to Generate Leads with a Powerful Content Marketing Strategy
You need to match your content to what your audience wants—or at least what will make them act in the way you’d like. It’s not an advertisement, though. At the heart of content marketing is engaging customers a la Business2 Community’s recommendations and fostering relationships. … [Read more...] about New: The 2015 Beginner’s Guide to Content Marketing