What makes this chart so extraordinary is that it displays six types of data in two dimensions: the number of Napoleon’s troops; the distance traveled; temperature; latitude and longitude; direction of travel; and location relative to specific dates. It graphically depicts the story of what transpired in Napoleon’s Russian Campaign. As SEOs, we’re often faced with a similar task: How do we include relative data into a visual that can tell the story of what is happening? … [Read more...] about Why Visualizing SEO Data Matters
By seos for seos
But this isn’t all we’ve done. We’ve also updated the course so it’s now up-to-date with the newest functionalities of the Yoast SEO plugin. In the new training, we explain everything about the brand-new SEO analysis, which was introduced in Yoast SEO 9.0. We teach you about word form support, the synonyms check, and the recognition of synonyms and related keyphrases, so you won’t miss out on these awesome features. … [Read more...] about Out now: Yoast SEO for WordPress plugin training for the block editor!
9. Plan Your Marketing Now This post so far has been mostly about practical aspects of designing and coding a website. But since I also often do SEO work on sites that have already been built, there is one mistake that I see very often – and that is business owners failing to plan their marketing before their site is built. … [Read more...] about SEO 101: 9 SEO Practices When Building New Websites
Today, I’m going to share my perspective on why manual link acquisition will continue to be important. I work for an agency serving nearly a hundred clients of all sizes, and our primary work is manual link building. It’s a topic near and dear to my heart, and I can say with confidence that links are vital in online marketing and shouldn’t be ignored. … [Read more...] about Manual Link Building & SEO
In the same area of Google Analytics, you can also measure your search traffic. Take a look at the screenshot below. You might be thinking, "Ron, this is terrible. Organic search traffic is down YOY." But if you look closer, you will see goal conversions are up 394%. Could this be from errors reporting conversions a year ago? It's possible, but regardless, this example is a good illustration of why traffic is KPI #2, not KPI #1. Conversions always mean more than traffic. Clients want to hear about conversions. … [Read more...] about 9 Surefire Ways to Get Fired in SEO