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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. 3 Proven Ways To Write Ads That Deliver More Conversions Now you know you need to change your paid search creative to keep it fresh. Contributor Frederick Vallaeys shares tips from Boost Media's CEO on the changes that will have a positive impact. Thanksgiving Recipes On Bing: Everything To Make The "Perfect" Holiday Dish All In One Place Still not sure what you're bringing to Thanksgiving Day dinner? No worries - Bing has curated what it says are the "most perfect" holiday recipes from a variety of recipe sites, including Food.com, AllRecipes.com and TasteOfHome.com. A search for 'Thanksgiving recipes' on Bing will deliver the following carousel of food options at the top of […] Google Settles UK "Defamation" Suit, Agreeing To Remove Malicious Links Google has long maintained it's not responsible for third party content in its index. And that's the law in the US. … [Read more...] about Google Poland Penalty, Break Up Google & Black Friday Shopping

These are content, links and RankBrain (although that last one is “hotly contested” and the list doesn’t have an order). This information was uncovered during an excellent live Q&A from WebPromo, which also featured Rand Fishkin from Moz; Ammon Johns, the Managing Director at Ammon Johns & Co.; Eric Enge, CEO at Stone Temple Consulting; and the whole thing was hosted by WebPromo’s Anton Shulke. We’ve partnered with Anton to bring you a transcript of the entire one-hour long Q&A. As you can imagine, it’s a very lengthy read. We have trimmed it for any repetition or digressions, but there was so much brilliant chat between the group that we’ve decided to keep it in its 7,000+ word form. The discussion covers: Removal of PageRank toolbar Click-through-rates as a ranking signal Google’s top ranking signals Machine learning vs spam The state of SEO outside of the US and Western Europe, New mobile friendly update Now set aside … [Read more...] about WebPromo’s Q&A with Google’s Andrey Lipattsev [transcript]

Ladies and gentlemen. We come together today to once again mourn the loss of Facebook organic reach, to share the grief all of us marketers feel. And perhaps, in that sharing, we can find the strength to look toward the future with some hope. Yes, organic reach on Facebook is abysmal and getting worse, thanks to the latest announcement from the social network that’s visited by more than a billion users every day. Facebook will show more funny videos and baby pictures posted by family and friends instead of news and other marketing content from brands, businesses, and publishers. How bad is organic engagement on Facebook? On average, it’s somewhere in the neighborhood of less than 1 percent. Yikes. Every once in a while, one of your posts might still get tons of organic engagement. But it’s fast becoming mission impossible. Facebook: Unhackable. Facebook’s algorithm is powered by machine learning. While I don’t know the secret formula Facebook uses, we know … [Read more...] about Recover Your Organic Reach on Facebook

Virtual Reality and Augmented Reality, often referred to together as Altered Reality, have started to really dominate the discussion when we talk about how the internet will be used and presented to us in the near to distant future. So What is the Difference Between VR and AR? Augmented.com summarizes this nicely, stating that “Virtual Reality offers a digital recreation of a real life setting, while augmented reality delivers virtual elements as an overlay to the real world.” Virtual Reality offers a digital recreation of a real life setting, while augmented reality delivers virtual elements as an overlay to the real world. “We had to rethink phones as a company. VR is more important.” This is a quote by HTC’s CEO Cher Wang earlier this year and is something you can see a number of major players in the technology and online space embracing more and more. Companies like Oculus Rift have launched wearable VR devices that allow us to enter into an entirely … [Read more...] about 6 Brands Using Altered Reality in their Marketing Campaigns

For businesses around the world seeking growth, expanding to Europe is an excellent opportunity. Europeans, who number over 500 million (per collective official country estimates), have some of the world’s highest disposable household incomes (per an OECD index) and drive a massive regional e-commerce industry valued at EUR 200 billion and growing at just under 20% annually, per an Accenture US-EU cross border study. The single most important fact to consider when developing a European marketing strategy is that Europeans should not be approached as a single market or customer type. While many European countries do share similarities, such as regulations and a common currency via the European Union, each country has its own unique culture forged through millennia of history. Things To Consider When Formulating A European Business Strategy There are many differences between Europe and the United States — cultural, economic and legal. Here are a few to keep in mind when … [Read more...] about Establishing A Search Marketing Strategy In Europe