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If you’re anything like me, a disorganized inbox hurts your head. With communications tools like Slack, Facebook’s Workplace, and Microsoft’s Teams in your toolkit, your email inbox should be more manageable than it was a couple of years back. But even if you’re a pro-Slacker, these Gmail hacks will turn you into a productivity guru and leave your colleagues wondering how the heck you get so much stuff done. For me, Gmail is the best email provider, bar none. Not necessarily because of Gmail’s interface, but because of all the cool things you can do in and around it, like integrating other software and using their associated tools. So go forth and conquer your inbox! Turn on Canned Responses Canned Responses do what it says on the tin (pun intended)! This feature lets you save and reuse common email templates at the push of a button. For example, if you do a lot of outreach, or you send a lot of emails with similar content, save the template as a Canned … [Read more...] about 22 Gmail Hacks: Turn Your Inbox into a Productivity Powerhouse

You may have noticed that I write quite a bit about SEO pricing and how clients can better understand the value (and expectations) of any web marketing campaign they engage in. I do this because no matter what, this issue keeps popping up with both SEOs and their clients. And as GI Joe says, “knowing is half the battle!” In my almost 20 years of experience in the industry, I have found that client happiness often boils down to just one thing: Expectations. Too often, clients have one set of expectations, and SEOs have another. This can lead to complications down the road. However, the question of expectations starts long before SEO or any form of digital marketing even begins. This is called the proposal process! Cost vs. Expected Results Aside from the actual services being performed, there are two key aspects to the proposal that are important to the client: Cost and expected results. Those weigh differently in people’s minds, but both are important considerations … [Read more...] about 6 SEO Pricing Factors Where Your Ignorance can be Deadly

It’s no secret that retargeting is all rage right now. In fact, it’s now gone mainstream with 3 out of 4 customers noticing retargeted ads. How is it used and just how effective is it? If you’ve been selling products online or involved with digital marketing for over the last decade or so, you probably can recall how difficult it was to reach your particular audience. Before we had all of these wonderful tools and resources at our fingertips, marketers would have to undergo the tedious task of finding websites or blogs that they believed were relevant to their business. For example, if you sold basketball sneakers, you’d find the locations where you believed people interested in basketball sneakers would visit and then purchase ad space. As technology advanced, targeting got a bit easier – doubleclick, pop ups, and affiliate ads also helped. Eventually you were able to narrow your audience based on demographic or geographic information. Then it was … [Read more...] about [Interview] Meteora’s Nicholas Waken-Paschal on Retargeting

Tonight, our founding editor, Danny Sullivan, will be speaking for about an hour with Gary Illyes, Webmaster Trends Analyst at Google. We’re expecting them to cover a lot of the recent hot-button SEO topics — like RankBrain and keyword-based top-level domains — as well as some long-running industry concerns like the Penguin algorithm and more. The conversation is due to start at about 5:00 p.m. PT, so feel free to come back then and refresh this article page for our live blog coverage. Okay, we’re about to begin. As always, I’ll use “DS” for what Danny Sullivan says and “GI” for what Gary Illyes says. And I’ll try to insert some good tweets from our audience, too. Follow along as we get going! DS: I thought we’d start off with something easy, so could you just explain everything about RankBrain to us. (Laughter) Seriously, is it really a ranking factor? GI: If this is easy, I’m in trouble. I will stick to what we … [Read more...] about Google’s Gary Illyes talks RankBrain, Penguin update & more

Day one of our SMX Advanced conference is wrapping up with an annual tradition: a keynote conversation with Google covering a variety of SEO and SEO-related issues of great concern to webmasters and businesses of all sizes. But this year’s keynote has one notable difference: It’s the first year without the involvement of Matt Cutts, the former head of Google’s web spam team who’s now on leave from the company. We’ll miss Matt, but we’re happy to have Google Webmaster Trends Analyst Gary Illyes with us tonight — you should recognize Gary’s name because he’s spoken at a number of recent SMX conferences and been active in answering webmaster (and media) questions. He’ll be speaking with Search Engine Land’s founding editor, Danny Sullivan, starting at 5:00 pm PT, and I’ll be doing my best to live blog the entire conversation right here. So, if you’re not on-site with us in Seattle, get comfortable and join me … [Read more...] about SMX Advanced 2015 Live Blog: AMA With Google Search