Connecting Content To ROI Brands want to invest more in content — just like they want to invest in any marketing strategy du jour — but they want to see the results. Marketing teams have a measurement problem, and they know it. In fact, 78 percent of those surveyed for the BrightEdge Search Marketer report said it’s either “more important” or “much more important” to connect content efforts to ROI in 2014. … [Read more...] about Reigning In Content & SEO — The King & Queen Of Online Marketing
Cakes online order
Measuring success is an interesting question. When we first started out, I placed a strong emphasis on building traffic. I was of the mindset, “the more traffic, the better.” And initially this worked well and helped drive orders. But we reached a saturation point where our high traffic started contributing to a deluge of e-mails and calls from “information seekers”—in other words, people not interested in placing an order, but more interested in finding out information about how to make our cakes. … [Read more...] about A Small Business Marketing Success Story: Pink Cake Box
For purchasing products in the clearance priced, sale or on orig products, many offers are applicable. On choosing fine jewelry and bijoux bar, an extra 10% is discounted on watches. Various kinds of seasonal products are also available at JCPenney stores. Summer brings patio furniture; Christmas brings decorations and special offers are launched during celebrations. Visitors always find plethora of things to shop from the store. Fortunately they get benefitted with quality products with discounted prices. The customers can enjoy the discounted JCPenney coupon codes from the official website of the store. Latest JCPenney promo codes are available time to time. – Line 6, 400K monthly search impressions … [Read more...] about Coupons, Coupon Codes, Promo Codes…When Content Is NOT King
3.) Local search marketing matters. A lot. In the third interview, florist Cathy Hillen-Rulloda of Avante Gardens talked a lot about local search, especially the impact of reviews published on local sites and directories. She explained how her business invites customers to write reviews: “Each customer receives an email order summary and a separate delivery confirmation. The delivery confirmation email asks our shoppers to let us know about how they feel about our services, and invites them to rate us on Yahoo Local, CitySearch or InsiderPages. While most send emails, a few have gone on to write reviews.” … [Read more...] about What We’ve Learned So Far
Linear: In this model, each of channels involved in the conversions would be given equal credit. In the example above, 5 channels are used namely organic search, paid search, social media, email marketing and direct traffic. Hence, each of these 5 channels will be given 20% credit each. I always prefer this mode of measurement because it gives me a rough overview of the channels that are playing an important role in making a conversion happen. … [Read more...] about How to Identify the Top Converting Channels Using Attribution Modeling in Google Analytics?