What separates good marketers from great marketers?Planning.Now is the perfect time to begin planning for 2019. If you haven’t started yet, it isn’t too late.Make sure your planning starts with this 2019 marketing calendar (including free templates).It’s filled with traditional and wacky holidays, major sporting events, awards shows, and cause movements.As you’ll soon see, there are so many special days, weeks, and months to remember!This post will totally simplify your life in 2019. Bookmark it and come back whenever you need some creativ ideas.Speaking of which…Want some amazing content marketing ideas, too?I’ve included some of my favorite campaigns from this year to inspire you.So, feast your eyes on this exclusive marketing calendar for 2019 — from Amazon food drives and AI to Facebook communities about PSL — get excited for all the festivities to come.Sidebar: I will be updating this calendar for 2020. … [Read more...] about You Need This 2019 Marketing Calendar & Free Templates!
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For many content teams, building an editorial calendar seems like nothing more than an idealistic dream.You know that you should do it — but what usually ends up happening is a content planning process that’s haphazard, at best.Perhaps the biggest obstacle to actually using an editorial calendar lies in, well, it’s usefulness.To be sure, it’s one thing to grab an editorial calendar template and add some placeholders for tentatively planned content.It’s quite another thing to flesh out these placeholders with useful information to guide the creation of content that’s relevant and useful to your marketing efforts.Before you completely give up on organizing your content marketing efforts with an editorial calendar, consider this robust process.1. Start with an Editorial Calendar TemplateThe major reason for spending time on an editorial calendar is to create an actionable system for coordinating various content marketing efforts.Planning ahead and … [Read more...] about How to Create an Editorial Calendar for Content Marketing in 5 Easy Steps
If you don’t have a social media strategy, you aren’t alone.According to a recent survey, 50 percent of businesses admit to not having a documented social media strategy.Uh oh?Yes! Without a strategy, you are gambling.Purposeful and strategic usually wins the social media game.Here’s a step-by-step guide to creating an effective social media strategy.1. Write an Executive SummaryStart your strategy with an executive summary.This should be a one-pager, succinctly and clearly identifying your social media purpose and how it ties into your current business goals and objectives.Establish the primary goal and specific objectives you are trying to achieve. Be sure to identify a channel focus and avoid trying to be all things to all social media platform.Benchmark and include measurable outcomes to assure all players are defining success with the same expectations. Larger goals need granular objectives.Example: Grow your Instagram audience by 20 percent.2. Do a Social Media … [Read more...] about 9 Simple Steps to Creating an Effective Social Media Strategy
Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook Tests Pay-For-Delivery Messaging; Brands May Get Access Later Facebook has started a “small experiment” in the U.S. that will let some individual users pay to make sure their messages reach other users’ Inboxes. It’s part of several changes to how Facebook Messages are sent between users. Facebook is positioning the pay-for-delivery system as a way to reduce spam and other unwanted messages from […] Thanks To Project Glass, Google Is Most Shared Video Brand Of 2012 [Report] Google videos were shared nearly 5.9 million times in 2012, making it the most shared video brand of the year according to Unruly Media’s 2012 Social Video Share Index. Google ranked seventh in the 2011 index, and Unruly Media credits this year’s jump to Google’s success with its Project Glass: One … [Read more...] about Marketing Day: December 20, 2012
Struggling to post regularly on your blog? Have you ever sat down to write, only to stare at a blank screen for ages? One of the best ways to solve that is by creating a content calendar for your blog. Maybe you’ve never come across this idea before – or maybe you’ve tried it in the past and didn’t get very far. In this article, I will walk you step by step on how to build a content calendar that works for you. I will also share the best content calendar software that you can use along with giving you the exact step by step content calendar template and the editorial workflow that I use. Sounds like a good deal? Let’s get started. Step 1: List Post Ideas Whenever I tell someone about creating a content calendar, they start drawing up a calendar for the month. That’s a rookie mistake because you’re skipping an essential step. The first step is create a list of blog post ideas. Otherwise, you’ll find yourself staring at 31 blank days, with … [Read more...] about 3 Simple Steps to Create a Content Calendar