The modern Google algorithms are very different today than they were five or six or seven years ago. The major paradigm shift came in 2011, but despite a lack of major earth-shattering updates since, the bar has been moved time and time again. What was satisfactory once is barely clearing the bar now, and what barely cleared the bar now wouldn’t pass muster today.For those of you who own older sites, particularly any site that had content on it before 2011, you’re left with a question. Is that old content holding you back? Should you delete it?I’ve put together something of a decision tree for you, and broken it into two categories.Content Before 2011Before 2011, the internet was a very different place. Google relied very heavily on keyword usage in text, and writing focused on using those keywords. If you were a pet supply business in Gary Indiana, you would want to use “pet supplies in Gary Indiana” four or five times in your article. It didn’t … [Read more...] about Can Deleting Old Blog Posts Improve Your Rankings?
California content standards
Every year, Google makes around 500-600 changes to their search engine. And every year, entrepreneurs, SEOs, and everyone else have to scramble to catch up with whatever they change. But now and then, Google shows us their hand. One such instance is with mobile-first indexing. Since 2016, Google has been experimenting with methods that will allow them to implement mobile-first indexing for their search engine. They haven’t been too quiet about it either. But with a recent update, the long wait is finally over. Google has started migrating sites that follow mobile best practices over to mobile-first indexing. And while Google has promised to tell everyone when their site has switched, you shouldn’t be waiting around to adjust your content strategy. If you’re a business that relies on content marketing to succeed, you need to be aware of how these changes are going to affect you. So to ease your mind and give you direction, I’ve put … [Read more...] about How to Create Mobile Specific Content Campaigns For Mobile-First Index
California is about to become the third state in the US with legislation designed to explicitly allow autonomous vehicles to be tested. California Governor Jerry Brown will sign the new law today at Google’s headquarters in Mountain View. Yesterday afternoon, on Google’s video channel, I noticed a new live stream page that went up saying that Google cofounder Sergey Brin would be interviewing Brown on the Google campus. For what? That wasn’t stated. Later that day, the Governor’s office sent out a notice that Brown would be signing legislation at Google. What legislation wasn’t revealed, which leads back to that live stream page I mentioned. The description there has now been updated to say: California Governor Edmund G. “Jerry” Brown Jr. visits the Google Headquarters on September 24th, 2012 to sign SB1298, a bill that creates a legal framework and operational safety standards for the testing and operation of autonomous vehicles on state roads … [Read more...] about California Governor Brown To Sign Autonomous Vehicle Law At Google Today
One of the most effective ways to sell online is to take advantage of behavioral psychology. In other words, being aware of what subconsciously triggers specific actions can significantly boost the performance of any marketing campaign. While the general idea of behavioral psychology applies to both online and offline marketing, the implementation differs dramatically. Here are eight ways to leverage psychology to sell more online, with concrete examples you can implement instantly. Three Ways to Get That Button Clicked Optimizing the call to action has a huge impact on the conversion rate. An effective behavioral psychology strategy to increase clicks on the call to action is to use visual elements that make it stand out. This can be mainly done using three techniques: 1. Use Vivid Colors Using a yellow or a red button will stand out more than any other darker color. When people land on your website they will be naturally drawn to look at the bright color and understand in three … [Read more...] about How To Sell More Online With Behavioral Psychology
This year, Facebook launched a new semantic protocol called the Open Graph, including provisions for local businesses and places. Meanwhile, Google has expanded support for other standards, including RDFa, Microformats and Microdata. As a local SEO, the question is: focus on Google or expand your efforts to embrace Facebook’s Open Graph? The answer—unequivocally—is expand your focus, and here’s why. On the face of it (if you’ll pardon the expression), we don’t really seem to need Facebook’s Open Graph—we don’t need yet another semantic protocol for location information. The description that it “…enables any web page to become a rich object in a social graph” smacks a bit of propagandistic fervor. Declaring and deploying a whole new protocol without some community involvement seems sort of megalomaniacal and controlling here in 2010—prompting CNET’s Caroline McCarthy to headline her article about the … [Read more...] about Blast Open The Doors Via Facebook’s Open Graph For Local SEO