California is about to become the third state in the US with legislation designed to explicitly allow autonomous vehicles to be tested. California Governor Jerry Brown will sign the new law today at Google’s headquarters in Mountain View. Yesterday afternoon, on Google’s video channel, I noticed a new live stream page that went up saying that Google cofounder Sergey Brin would be interviewing Brown on the Google campus. For what? That wasn’t stated. Later that day, the Governor’s office sent out a notice that Brown would be signing legislation at Google. What legislation wasn’t revealed, which leads back to that live stream page I mentioned. The description there has now been updated to say: California Governor Edmund G. “Jerry” Brown Jr. visits the Google Headquarters on September 24th, 2012 to sign SB1298, a bill that creates a legal framework and operational safety standards for the testing and operation of autonomous vehicles on state roads … [Read more...] about California Governor Brown To Sign Autonomous Vehicle Law At Google Today
California content standards
Every year, Google makes around 500-600 changes to their search engine. And every year, entrepreneurs, SEOs, and everyone else have to scramble to catch up with whatever they change. But now and then, Google shows us their hand. One such instance is with mobile-first indexing. Since 2016, Google has been experimenting with methods that will allow them to implement mobile-first indexing for their search engine. They haven’t been too quiet about it either. But with a recent update, the long wait is finally over. Google has started migrating sites that follow mobile best practices over to mobile-first indexing. And while Google has promised to tell everyone when their site has switched, you shouldn’t be waiting around to adjust your content strategy. If you’re a business that relies on content marketing to succeed, you need to be aware of how these changes are going to affect you. So to ease your mind and give you direction, I’ve put … [Read more...] about How to Create Mobile Specific Content Campaigns For Mobile-First Index
In this week’s column on Human Hardware, we look at the differences between the two basic models of humans: men and women. As a species, the vast majority of our history has been spent not really thinking about the differences between men and women. The distinctions seemed obvious, and while survival was the main objective, each sex just did what seemed most needed to get through the day. For women, this involved having children and making sure they grew up to have their own children, usually through picking a supportive and providing male. For men, it meant feeding the family and having sex as often as possible. Simplistic? Yes, but most evolutionary realities generally are. Fair? Probably not, but remember, evolution doesn’t really care about being fair. It just cares about making sure genes are passed on from one generation to the next. So, for thousands of generations, women became better at understanding social cues, essential skills for determining the trustworthiness … [Read more...] about Human Hardware: Men And Women
The modern Google algorithms are very different today than they were five or six or seven years ago. The major paradigm shift came in 2011, but despite a lack of major earth-shattering updates since, the bar has been moved time and time again. What was satisfactory once is barely clearing the bar now, and what barely cleared the bar now wouldn’t pass muster today.For those of you who own older sites, particularly any site that had content on it before 2011, you’re left with a question. Is that old content holding you back? Should you delete it?I’ve put together something of a decision tree for you, and broken it into two categories.Content Before 2011Before 2011, the internet was a very different place. Google relied very heavily on keyword usage in text, and writing focused on using those keywords. If you were a pet supply business in Gary Indiana, you would want to use “pet supplies in Gary Indiana” four or five times in your article. It didn’t … [Read more...] about Can Deleting Old Blog Posts Improve Your Rankings?
This year, Facebook launched a new semantic protocol called the Open Graph, including provisions for local businesses and places. Meanwhile, Google has expanded support for other standards, including RDFa, Microformats and Microdata. As a local SEO, the question is: focus on Google or expand your efforts to embrace Facebook’s Open Graph? The answer—unequivocally—is expand your focus, and here’s why. On the face of it (if you’ll pardon the expression), we don’t really seem to need Facebook’s Open Graph—we don’t need yet another semantic protocol for location information. The description that it “…enables any web page to become a rich object in a social graph” smacks a bit of propagandistic fervor. Declaring and deploying a whole new protocol without some community involvement seems sort of megalomaniacal and controlling here in 2010—prompting CNET’s Caroline McCarthy to headline her article about the … [Read more...] about Blast Open The Doors Via Facebook’s Open Graph For Local SEO