share tweet share pin it e-mail share Google’s Phantom algorithm updates have been both a surprise and menace to sites trying to maintain high SEO visibility. Now the search giant is sending a foreboding message to publishing empires: clean up your act. Earlier this month, we pointed to Searchmetrics tracking data that highlighted massive declines in SEO visibility among top publishers, including the New York Times, Washington Post, The New Yorker and Wired. While analyzing results over a longer period, we speculated that Google increasingly is penalizing publishers whose articles don’t meet a threshold of understanding user intent in search queries and delivering new and differentiated content to both mobile and desktop. © Lucasfilm Ltd. & 20th Century Fox After examining data for both desktop and mobile ranking losers for the week ending April 15, we can confirm that Google is indeed getting more skeptical about the value of … [Read more...] about Google’s Phantom Menace: Publishes clean up your act
Calls about updating google listing
share tweet share pin it e-mail share The new Panda Update is here. About 4 months after the release of Panda 4.0, Google has announced a new iteration of the algorithm update via the Google+-Profile of an employee on Thursday. The rather “slow” rollout already started early this week and is supposed to last till the beginning of next. Depending on the region, the update affects about 3%-5% of search queries. The data is already live in our Software. Check out Searchmetrics Suite – Winners / Losers to get the current data in detail. “New” Signals to Detect Low-Quality Content Panda Updates focus on content quality. They are supposed to remove redundant, irrelevant content and spam from Google’s index. So far, this is nothing new. The interesting thing about the current Panda generation is the fact that apparently smaller and medium high-quality websites are supposed to benefit from the update. Google said, … [Read more...] about Panda Update 4.1: Winners / Losers
share tweet share pin it e-mail share Here’s the thing about predictions: you’re only a sage if they come true. That doesn’t stop us from betting on who will win the 2018 FIFA World Cup, Oscars or Super Bowl. And it certainly doesn’t stop us from making educated guesses about what awaits us in the coming year in the world of search. We asked a few SEO and online marketing experts what topics they see dominating the digital agenda, and how they see Google’s search results pages changing. Read on to rate their predictions. We asked a number of digital experts for their answers to the following questions: What are the three digital marketing trends that will have the biggest impact in 2018? What advice would you give someone in 2018 who wants to launch a new website or re-assess their online priorities? Which measures deserve the most attention and what can people now afford to scale back? How are the SERPs going to change … [Read more...] about Google Trends: Search Predictions 2018
In our last column we asked: Has Google killed mobile organic search? In this column we consider what Google’s plans are for those owned properties that get the prime real estate atop mobile search results, such as Google My Business (GMB) and Knowledge Graph (KG). There are five areas/initiatives that should be observed closely, as these could be prototypes for the future of mobile local search. These are: Restaurants in [US city] – Google My Business (GMB) results. Hotels in [US city] – GMB results. [US city] –Knowledge Graph (KG) results. Movies in [US city] – KG results. Tradesmen (or similar) in [San Francisco area] – Home Services results. Some or all (unclear) of the tradesmen pay to be included in this scheme. This will be covered in detail in a subsequent column. While these are likely to come to a Google near you, most are not yet seen, or not seen in their entirety outside the US (or parts of the US). So for the sake of this column we … [Read more...] about Where is Google heading with mobile local search?
For many years, a staple of my discussions with people who had been penalized by Google was the following advice: “Don’t worry — at Google, there is a culture of letting you repent of your sins and then be forgiven.” Even if you had made some bad choices, if you started doing the right things, you could prosper once again in the search results. Boy, that has changed, and in a big way. Penguin is Google’s algorithm for punishing bad SEO link building — and not letting you get back up. I am not sure what changed internally at Google, but it sure feels like something has. I say this all with a very heavy heart, because I really love what Google has done over the years in many ways, but I don’t love their Penguin. To explain why I say that, let’s look at the facts. History Of Penguin The first release of Penguin took place on April 24, 2012, and it landed on the industry like a ton of bricks. From my perspective, everything seemed normal … [Read more...] about Penguin: Google’s Punitive Algorithm – And A Call To Google To Fix It