Jordan Koene is Chief Evangelist for Searchmetrics, a SEO, social and content intelligent platform. He leads the growth of the Professional Services group which provides customers ongoing and custom solutions for using Searchmetrics data.Previously, Jordan was the Head of SEO and Content Development at eBay. During his time at eBay, Jordan focused on utilizing eBay content to improve user experience and natural search traffic. In this role, he lead development of millions of content improvements for the organization. Along with advancing eBay's content, Jordan produced numerous well-covered viral stories using eBay data.Prior to eBay, he worked at various e-commerce and tech start-ups. Jordan has grown and managed different Internet marketing teams and has a strong background in SEO and social media.Jordan Koene. … [Read more...] about Google’s Phantom Menace: Publishes clean up your act
Calls about updating google listing
On the other hand, sites with quality content won. Babble.com has been a loser of the Panda 4.0 update and has now recovered quite impressively. And there are even more losers of Panda 4.0 that recovered. Just to name a few: rd.com, Hotelguides.com, Yourtango.com, Spoonful.com or ivillage.com. Also, some quality sites with relevant topic content like Simplyrecipes.com or brands like Glamour.com have benefited from the update. … [Read more...] about Panda Update 4.1: Winners / Losers
Shopping should become more prevalent. The Knowledge Graph and the PAA will continue to evolve and aggregate and embed more content from multiple sources, including YouTube. Local business listings will be huge in a mobile-first SERP and go back to acting as a two-way social channel for brands. I predict PPC to move to five slots, as data will show we are getting more comfortable scrolling on larger-screened devices. Hopefully, the longer organic snippets will stay if Google’s test data holds up. Expect all sorts of UI tests. … [Read more...] about Google Trends: Search Predictions 2018
Tapping through on a restaurant or hotel in either GMB three-pack or KG carousel – does not take you to the business’s website. This brings up a new in-search panel, which Google calls a “Knowledge Graph card”, dedicated to your business, which is similar to the Venice Beach KG panel above, but with contact information; tap to call; tap for directions; and a link to website. … [Read more...] about Where is Google heading with mobile local search?
So here it is, for whatever it’s worth — Google, it’s time to lose the draconian aspects of your evil waterfowl. I have been a passionate champion of all the things you do for a long time, but that faith has been challenged by this bird. It’s time to fix this. If a monthly refresh is not harsh enough for you, make it bi-monthly, or quarterly. Let people who have blown it have a chance to rebuild their business. … [Read more...] about Penguin: Google’s Punitive Algorithm – And A Call To Google To Fix It