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One of the most longstanding complaints about Facebook’s advertising opportunities is that one couldn’t find existing customers, or visitors to their web site, to retarget them while they’re on the mammoth social networking site. Besides participating in ad exchanges, Facebook appears to be attempting to address this concern in another way. According to a report in Inside Facebook, the company is testing opportunities for targeting Facebook users by email, user ID and phone number. According to the report, some users of Facebook’s Power Editor temporarily saw a new “Custom Audiences” tab next to the “Page Posts” tab. When users clicked through, they saw the ability to create an audience based upon emails, User IDs or Phone numbers. The interface showed the option for lists to be uploaded either in CSV or TXT format. According to the screenshot obtained by Inside Facebook, the interface tells advertisers that any personally identifying … [Read more...] about Report: Facebook Testing Targeting By Email, User ID And Phone Number

Boring story made interesting: If you contact a brand though Facebook Messenger and also log in to the brand’s mobile app using your Facebook account, the brand has no idea that you’re the same person. Or it had no idea — until now. On Tuesday, Facebook made it possible for businesses to match the ID it creates when people interact with a business’s Messenger account with the separate ID it creates when people log in to the business’s app or website using their Facebook account. The full details about how businesses can do this matching can be found here on Facebook’s site for developers. As a result of this matching, a brand can use the information it gathers about a person through its mobile app, such as past purchases, when it communicates with that person on Messenger, such as when deciding to notify someone about a new product. And if a business operates multiple apps and sites or owns multiple Facebook Pages, it can match a person across all … [Read more...] about Facebook now lets businesses match user IDs across Messenger and their own apps, sites

Google's JohnMu warned one webmaster over the New Years break in a Google Webmaster Help thread to never ever list URLs with session IDs in the Sitemap XML file.John said:If you are not submitting clean URLs in your Sitemap file, you'd be better off not using a Sitemap file. With session-IDs in there, it'll cause more problems (with us crawling and indexing those URLs) than if you just let us crawl your website normally (especially if you really have a clean URL structure). So my advice would be to either delete the Sitemap file, or make sure that the submitted URLs are really exactly the same, clean ones that we find while crawling.To most of us, this is obvious. But sometimes the obvious needs to be said.Sending Google duplicate URLs for the same landing page is asking for trouble. Why hand Google duplicate content on a silver plater? That is what you are doing when you are listing these URLs in a Sitemap file. If you have duplicate content on your site, and you don't block it … [Read more...] about Never List URLs With Session IDs In A Google Sitemap

There is no better way to create an infinite amount of duplicate content on your site than to force session IDs onto each visitor (and search engine). Typically, session IDs are used for tracking a single visitor's navigation path through the site, including the adding or removing products from the shopping cart. They are great for tracking purposes, but really, really bad for search engines and inbound linking. Ok, first of all, that's a totally crappy URL shown above, but aside from that, tacked on at the end there is the session ID. Both URLs are the same, all except the session ID. I was able to open the exact same page, with the unique ID simply by starting a new browsers session. The problem is that the session ID constitutes a completely different URL. It's not an issue for the visitor, but it is for the search engines. Since a new session ID is attached with each new visit, each time the search engine comes around they are essentially fed all new URLs. If you have only a … [Read more...] about Why Session ID’s And Search Engines Don’t Get Along (Hint: It’s a Duplicate Content Thing)

Since many of the complaints last year around how AMP and Google Analytics don't really work well together, Google has been working on improving the accuracy of how Google Analytics tracks sites with AMP pages.Google announced a new solution that will do just that but it requires a "small code change" on both your AMP and non-AMP pages.If you make this change, Google said you can expect that your user and session metrics will drop down to more accurate counts as formerly distinct users are recognized as the same person, as well as related metrics that will also become more accurate (such as Time on Site and Bounce Rate). And New Users may rise temporarily, Google added.Here is what you need to change:Opt in on your AMP pagesInclude the following code in the <head> of your AMP page:<meta name="amp-google-client-id-api" content="googleanalytics">Opt in on your non-AMP pagesGoogle Tag ManagerThe following steps should be completed on your existing published tag container(s). … [Read more...] about Google Analytics Better Tracks AMP Pages With AMP Client ID API