Regardless of whether or your website is strictly e-commerce or the digital face of your brick and mortar business, a strong web presence is a must – especially if you want to appeal to customers on the two biggest holiday sales of the season, Black Friday and Cyber Monday. On Black Friday and Cyber Monday 2015, online retailers enjoyed an increase in sales of approximately 15 percent over the previous year. Over 103 million customers spent more than 7.5 billion dollars online over the Thanksgiving weekend, resulting in record-breaking sales for online retailers. 2016 is expected to be just as crazy, and Rene Kirschbaum, director of BlackFriday.fm, has already predicted that “the Black Friday and Cyber Monday sales are going to be bigger than ever this year.” So how do you get your website ready for the shopping event of the season, when Black Friday is only a few short weeks away? These 11 tips will help you prepare. Smartphone users are driving online sales, and … [Read more...] about 11 Last-Minute SEO Tips to Get Ready for Black Friday and Cyber Monday
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With the most important season for online retailers coming, it’s critical to make sure that your online store is optimized so you’re ready to make the most out of it. Last year, online shoppers spent $4.45 billion on Black Friday and Thanksgiving Day alone. And according to Custora’s E-Commerce Pulse, in September of this year, 22 percent of e-commerce orders in the US were driven by organic search traffic (vs. 20 percent coming from email and 19 percent from PPC): Coincidentally, in Econsultancy’s Technology for Ecommerce Report 2015 (based on a survey of 600+ client-side and agency e-commerce professionals), “in-built SEO capabilities” was stated to be one of the most critical functionalities to be taken into consideration when selecting an e-commerce solution: The reality is that although many e-commerce platforms come with SEO-related functionalities built in, these won’t be optimized by default. These functionalities will help ease the … [Read more...] about Ready for Black Friday 2016? 3 critical e-commerce SEO configurations that help you avoid common issues
The biggest shopping days of the year are coming up fast, but there are still things you can do to prepare and pump up your sales further. Here are a few Local SEO quick-hitters that can improve your performance in 2014. Everyone is aware of Black Friday — the day after Thanksgiving when tons of consumers go straight to their local stores to start shopping for the holiday season. The Monday after Thanksgiving has become one of the biggest online shopping days of the year — now known as Cyber Monday. Each Cyber Monday for the last four years has averaged an 18.25% increase over the year before. One could say that there are multiple “Cyber Mondays,” in fact, because each of the Mondays following the one after Thanksgiving tends to trend even higher through sometime in the middle of December. Cyber Mondays tell us something important beyond those being major sales days online — consumers are also performing research to find gifts in local stores and sources … [Read more...] about 7 Quick Local Hits To Optimize For Black Friday & Cyber Mondays This Season
It’s hard to believe, but the holidays are upon us. Thanksgiving is less than a week away. Black Friday and Cyber Monday are almost here. Is your website ready? Did you implement a holiday marketing strategy? Have you checked that everything is in proper working order? If not, now is the time. Before you head to the store to stock up on the last items you’ll need for Thanksgiving dinner, ensure your website is ready to greet your customers. If your website supports a retail location, double check that all of your store contact information is correct on your social media accounts and more importantly, in the local map directory listings. Have you updated your listings to include extended holiday hours? Be sure your customers can find this out easily. It’s a bit late to add Schema markup for your store hours and holiday specials now unless you’ve got an on-staff IT person readily available. If you can’t add Schema, it’s OK. Add information about your … [Read more...] about Black Friday Is NEXT Week. Is Your Local Business Ready?
Sector insights You may not be thinking about Christmas as summer’s only just coming to a close, but if you’re a retailer, you need to be preparing your holiday strategy now. Christmas shopping really kicks off in November, with Black Friday sales creating a buying frenzy. But consumers won’t be waiting until the actual day to find the best deals, they’ll be on the lookout weeks before. How can retailers ensure they are present not only on the day, but for that all important research phase too? Using data from our new Black Friday report, and our tried and true PIPR strategy, we look at the most popular Black Friday retail category – electricals – to show how to create a foolproof strategy for any seasonal event. ‘Seasonal evergreen’ trends Electrical products have high search volume all year-round, with peaks at the same time year on year, so the strategy is a little different from sharp peaking seasonal trends, such as … [Read more...] about Black Friday trends: planning your electrical product strategy