Bonus Tip: Turn Seasonal Shoppers into Repeat Buyers What do you do when the holiday fervor dies down, and your seasonal shoppers drift away? Savvy marketers, like Ben Wood, use remarketing lists for search ads (RLSAs) to turn Black Friday bargain hunters into regular customers. RLSAs help you fine tune your Google AdWords campaigns to target specific customers (e.g. customers who spent a certain amount in your online store). … [Read more...] about 11 Last-Minute SEO Tips to Get Ready for Black Friday and Cyber Monday
Camera ready cosmetics black friday
The general Cycling category page. This is organized as a “hub” page (instead of a listing of products), allowing the user to browse through the very different product sub-categories available (bikes, tubes, helmets, accessories, footwear, hydration and more). Amazon understands that a user who navigates to that page will likely want to filter the search and browse through more specific options in order to buy something. A specific bike sub-category. This page is organized as a list, as it features the same type of products — those of the same type and similar characteristics, fulfilling a specific criteria used for the category, where it really makes sense to “showcase” them directly to the user to buy. … [Read more...] about Ready for Black Friday 2016? 3 critical e-commerce SEO configurations that help you avoid common issues
6. Customer Reviews Add customer reviews and endorsements onto your own site! This could provide a quick “stealth optimization” tactic to put you ahead of the competition over the holidays, because most local sites have not adopted this advantage. There are three ways that this can work, if it’s done right. … [Read more...] about 7 Quick Local Hits To Optimize For Black Friday & Cyber Mondays This Season
Rachel Lindteigen is the Senior Director, SEO for PM Digital. She leads the team in Scottsdale, AZ. Rachel has over twenty years of content writing, editing and strategy development and ten years of digital marketing experience. She works with many top ecommerce retailers and crafts both local and national level SEO strategies. Rachel has a bachelor’s degree in broadcast journalism from the Walter Cronkite School for Journalism and Telecommunications at Arizona State University and an MBA in Marketing. … [Read more...] about Black Friday Is NEXT Week. Is Your Local Business Ready?
“Black Friday,” the day after Thanksgiving, is the biggest shopping day of the year for U.S. brick-and-mortar retailers. But, for each Monday after Black Friday, consumer searches spike up on the internet and online retail websites enjoy their highest traffic and associated sales of the year. Search engine use is directly impacting businesses during this period, and companies which haven’t optimized their internet presence stand to lose out on some of the sales they could be getting if consumers could find them. This is true for online businesses as well as for brick-and-mortar stores. … [Read more...] about Forget Black Friday! Are You Ready For Holiday Season’s Cyber Mondays?