Campaign email marketing

When looking for B2B marketing tips, email marketing does occasional come up. However, the impact of email marketing cannot be overstated. Which isn’t exactly old news—but a recent report published by GetResponse, “The State of Email Marketing by Industry,” has reiterated just how important email marketing is. Key findings include that this type of marketing brings in the highest overall ROI, and that its best use is for generating leads. The report also showed that 57 percent of the marketers surveyed intend to increase their email marketing budget in 2016. Clearly, emails are a big deal. But which form of email copy is the most effective? To Newsletter or Not to Newsletter? Email marketing can involve a whole host of communication strategies, from newsletters and autoresponders to customer surveys and follow-ups. But across all industries covered in the report, one strategy particularly stands out: 74 percent of marketers use a newsletter approach to reach out … [Read more...] about 6 Email Marketing Tips for B2B Newsletters

You may feel stuck when it comes to getting creative with email marketing. It can start to feel like every time you host an event you’re putting out the same type of email over and over. While people do like consistency and predictability to a certain extent, they too get tired of seeing the same event email over and over. So what are you to do? The reason people get stuck because they don’t expand on their already great ideas and develop them further. In this article, I want to give you a step-by-step guide to improving your email marketing for a specific event. Step One: Multiple Emails People tend to respond well to event information spread out over multiple emails rather than one email containing all of the information all at once. This is understandable on your end as well, as you may have new information that comes along as the planning progresses. In fact, it is very likely that you will come across new information the entire time you are planning, so tell them! If … [Read more...] about A Quick Guide to Improving Your Event Email Marketing

Last year, the number of emails sent and received totaled over 205 billion. The world is, without a doubt, addicted to our inboxes. And because of that, despite what the clickbait-generating marketing “gurus” want you to believe, no, email marketing is not dead. Nor will it be dead in the foreseeable future. In fact, one McKinsey study suggests that email marketing is 40 times more effective at acquiring new customers than Twitter and Facebook combined. So, if email is here to stay, then it makes sense for marketers to understand it as well as possible. And a big part of that is clearing up the many dangerous myths that have been repeated so often that they’ve somehow become “facts.” Today, we’ll look at the six worst offenders. 1. Tuesday is the Best Day to Send Marketing Emails You’ve almost certainly heard this one. And if you haven’t, just play the scene out in your head: imagine that someone asks you to guess the very best day to … [Read more...] about Email Marketing Myths You Thought Were Facts

In today’s digital landscape, businesses, websites and analytics firms are inundated with data. The good news is, data—the concrete reality of what’s actually happening—is the key to moving your business forward. Data allows you to understand consumer behaviors, customer habits and client motivations. The bad news is, data paralyzes. Sure, you might have data coming out of your ears, but what do you do with it? You see, most of us have all the figures, statistics, and numbers we need sitting right in front of us, but understanding how to bring it all together for actionable insights—for real-world return on investment (ROI)—well, that’s where we get stuck. Nowhere is this truer than with email. So, to connect your data—especially your email metrics and on-site ROI—to actionable and profitable insights, I’ve put together four tips: Measure the email metrics that matter. Optimize them for top performance. Connect your email … [Read more...] about Optimizing Email Marketing to Save Your Bottom Line

It seems like we were just planning our Thanksgiving and Christmas campaigns and – no time to catch your breath – here comes Valentine’s Day. It’s tough to be a marketer, isn’t it? But as in most online marketing aspects, planning and consistency is the key! What do Valentine’s Day and email marketing have in common? They both offer unique business opportunities to increase customer engagement and sales through creative marketing. Here are the must-haves when it comes to your “pre-flight” checklist to ensure high open rates and lots of love from your customers. 1. Brand Consistency is the Key Remember, your newsletters and all the other messages you send to your mailing list are more than just emails. If you brand your messages correctly and consistently, email marketing can be an incredibly powerful tool. That means you should be using your company’s colors, including an attractive heading, and linking to your website and social … [Read more...] about 6 Steps to Make Email Marketing Your Valentine

Email is the preferred method of communicating with businesses for 72% of adults in the United States, according to a recent study conducted by MarketingSherpa. Like any other marketing initiative, email requires a strategy to inspire your audience and grab their attention. When used correctly, email has proven to be the most influential and cost-effective marketing platform. The goal is not to get your message into that crowded inbox. Your goal is to have your subscribers open your message, and it is the content’s job to reel them in and complete that call to action. The standard open rate for a marketing email message is 11-15%, with a click-through-rate of just 2-5%, laid out in an infographic by MarketingProfs. If you’re falling behind the curve, you need to fine-tune your strategy, adding personalized and humanization to your campaigns. To increase open rates, you need to inspire your customers to click your message. Half of all emails will be opened within the first … [Read more...] about 7 Email Marketing Strategies to Increase Open Rates

In many ways, email marketing is like the redheaded stepchild of online marketing. It just doesn’t come across as sexy as inbound, as flashy as SEO, and neither does it have the viral buzz of content marketing. But it is incredibly powerful. In fact, email marketing is about 40x more effective than either Facebook or Twitter for acquiring new customers! What’s more, brands that market through email are 6x more likely to earn a click-through than brands using tweets. How’s that for a success rate? If you can master your email creation skills, you’ll become well equipped as a marketer to gain an edge on your competition and ensure a stable and long-lasting content strategy that serves you well for years to come. Email Marketing Matters More Than Most Realize To put it simply, email marketing has all of the things – it’s effective, inexpensive, and simple. What more could you want? For brands looking to build a consumer base, launch new products, or … [Read more...] about 5 Email Marketing Hacks to Try Today

During my tenure on the Customer Success Team at WordStream, I consulted for hundreds of marketing teams. One of the most common problems I saw was each member of each team was working in a silo. The paid media guy was responsible for paid media. The SEO lady was responsible for SEO. The Lead Nurturer was responsible for email marketing. You get the picture—no one had a clue what anyone else was doing. The reality is, the more cross-functional communication you have, the stronger your marketing programs become. At WordStream HQ, we’re making a conscious effort to enact this, and it’s definitely paying off, particularly in the realm of email marketing and paid search. Here are the top six ways your paid search and email marketing programs can work hand-in-hand: #1. Use Paid Search to Fuel Your Email List Email marketing is great…until you run out of people to send emails to! Luckily, paid search is the perfect way to re-fuel your funnel with brand new, qualified … [Read more...] about How to Get 10X More Out of Email Marketing with PPC

As a marketer, you’ve likely attempted to use emails for various marketing objectives. And for good reason: time and again, email marketing is consistently cited as the most effective form of online marketing in driving conversion. Moreover, it’s relatively easy and quick to execute. You can’t miss! Oh, but you can. As many as 84% of all emails are labeled as spam, or just as detrimentally, deleted. Not all emails achieve the result they set out to, and too often, it’s because of easily avoidable mistakes that are far too common. Now, the first step in evaluating where your efforts may have fallen short, simply check MailChimp’s handy benchmark report to see where you are within your industry. For example, a 17% open rate could spell disaster if you’re in the non-profit sector, be considered average in the gambling industry, and well above average if you’re in the business of sending e-coupons. Generally, email open rates are great indicators … [Read more...] about 9 Ways to Fix Your Email Marketing Strategy