Email is the preferred method of communicating with businesses for 72% of adults in the United States, according to a recent study conducted by MarketingSherpa. Like any other marketing initiative, email requires a strategy to inspire your audience and grab their attention. When used correctly, email has proven to be the most influential and cost-effective marketing platform. The goal is not to get your message into that crowded inbox. Your goal is to have your subscribers open your message, and it is the content’s job to reel them in and complete that call to action. The standard open rate for a marketing email message is 11-15%, with a click-through-rate of just 2-5%, laid out in an infographic by MarketingProfs. If you’re falling behind the curve, you need to fine-tune your strategy, adding personalized and humanization to your campaigns. To increase open rates, you need to inspire your customers to click your message. Half of all emails will be opened within the first … [Read more...] about 7 Email Marketing Strategies to Increase Open Rates
Campaign email marketing
5 Email Marketing Hacks to Try Today
In many ways, email marketing is like the redheaded stepchild of online marketing. It just doesn’t come across as sexy as inbound, as flashy as SEO, and neither does it have the viral buzz of content marketing. But it is incredibly powerful. In fact, email marketing is about 40x more effective than either Facebook or Twitter for acquiring new customers! What’s more, brands that market through email are 6x more likely to earn a click-through than brands using tweets. How’s that for a success rate? If you can master your email creation skills, you’ll become well equipped as a marketer to gain an edge on your competition and ensure a stable and long-lasting content strategy that serves you well for years to come. Email Marketing Matters More Than Most Realize To put it simply, email marketing has all of the things – it’s effective, inexpensive, and simple. What more could you want? For brands looking to build a consumer base, launch new products, or … [Read more...] about 5 Email Marketing Hacks to Try Today
How to Get 10X More Out of Email Marketing with PPC
During my tenure on the Customer Success Team at WordStream, I consulted for hundreds of marketing teams. One of the most common problems I saw was each member of each team was working in a silo. The paid media guy was responsible for paid media. The SEO lady was responsible for SEO. The Lead Nurturer was responsible for email marketing. You get the picture—no one had a clue what anyone else was doing. The reality is, the more cross-functional communication you have, the stronger your marketing programs become. At WordStream HQ, we’re making a conscious effort to enact this, and it’s definitely paying off, particularly in the realm of email marketing and paid search. Here are the top six ways your paid search and email marketing programs can work hand-in-hand: #1. Use Paid Search to Fuel Your Email List Email marketing is great…until you run out of people to send emails to! Luckily, paid search is the perfect way to re-fuel your funnel with brand new, qualified … [Read more...] about How to Get 10X More Out of Email Marketing with PPC
9 Ways to Fix Your Email Marketing Strategy
As a marketer, you’ve likely attempted to use emails for various marketing objectives. And for good reason: time and again, email marketing is consistently cited as the most effective form of online marketing in driving conversion. Moreover, it’s relatively easy and quick to execute. You can’t miss! Oh, but you can. As many as 84% of all emails are labeled as spam, or just as detrimentally, deleted. Not all emails achieve the result they set out to, and too often, it’s because of easily avoidable mistakes that are far too common. Now, the first step in evaluating where your efforts may have fallen short, simply check MailChimp’s handy benchmark report to see where you are within your industry. For example, a 17% open rate could spell disaster if you’re in the non-profit sector, be considered average in the gambling industry, and well above average if you’re in the business of sending e-coupons. Generally, email open rates are great indicators … [Read more...] about 9 Ways to Fix Your Email Marketing Strategy
Eight tools to help manage every step of the email marketing process
Email marketing can be overwhelming, especially if you are new. Lots of tweaking, designing and testing. These eight tools will help you manage email marketing like a champ! Some of these tools may have a lot of alternatives but I left them out to keep this list clutter-free! You can find more tools in my previous article: 10 tools for generating red hot leads. 1. Optimize your site for lead generation: Hellobar The first thing to do when you are launching a website is to create effective opt-in forms. You can experiment with designs and placements for as long as you manage your website, but there’s always a room for improvement. The easiest way to start is to set up Hellobar though. You can add more forms later but Hellobar is likely to stay there forever. It’s non-intrusive, easy to design and doesn’t irritate the user. 2. Manage your email lists: Mailchimp One thing that you’ll find especially useful is automation. Have you ever subscribed to email … [Read more...] about Eight tools to help manage every step of the email marketing process