Campaign email marketing

When looking for B2B marketing tips, email marketing does occasional come up. However, the impact of email marketing cannot be overstated. Which isn’t exactly old news—but a recent report published by GetResponse, “The State of Email Marketing by … [Read more...] about 6 Email Marketing Tips for B2B Newsletters

You may feel stuck when it comes to getting creative with email marketing. It can start to feel like every time you host an event you’re putting out the same type of email over and over. While people do like consistency and predictability to a certain extent, they too get … [Read more...] about A Quick Guide to Improving Your Event Email Marketing

Last year, the number of emails sent and received totaled over 205 billion. The world is, without a doubt, addicted to our inboxes. And because of that, despite what the clickbait-generating marketing “gurus” want you to believe, no, email marketing is not dead. Nor … [Read more...] about Email Marketing Myths You Thought Were Facts

In today’s digital landscape, businesses, websites and analytics firms are inundated with data. The good news is, data—the concrete reality of what’s actually happening—is the key to moving your business forward. Data allows you to understand consumer … [Read more...] about Optimizing Email Marketing to Save Your Bottom Line

It seems like we were just planning our Thanksgiving and Christmas campaigns and – no time to catch your breath – here comes Valentine’s Day. It’s tough to be a marketer, isn’t it? But as in most online marketing aspects, planning and consistency is … [Read more...] about 6 Steps to Make Email Marketing Your Valentine

Email is the preferred method of communicating with businesses for 72% of adults in the United States, according to a recent study conducted by MarketingSherpa. Like any other marketing initiative, email requires a strategy to inspire your audience and grab their attention. When … [Read more...] about 7 Email Marketing Strategies to Increase Open Rates

In many ways, email marketing is like the redheaded stepchild of online marketing. It just doesn’t come across as sexy as inbound, as flashy as SEO, and neither does it have the viral buzz of content marketing. But it is incredibly powerful. In fact, email marketing is … [Read more...] about 5 Email Marketing Hacks to Try Today

During my tenure on the Customer Success Team at WordStream, I consulted for hundreds of marketing teams. One of the most common problems I saw was each member of each team was working in a silo. The paid media guy was responsible for paid media. The SEO lady was responsible for … [Read more...] about How to Get 10X More Out of Email Marketing with PPC

As a marketer, you’ve likely attempted to use emails for various marketing objectives. And for good reason: time and again, email marketing is consistently cited as the most effective form of online marketing in driving conversion. Moreover, it’s relatively easy and … [Read more...] about 9 Ways to Fix Your Email Marketing Strategy