And while that passion can translate into engagement and sales for products and brands with a clear affinity to these sporting events, it’s obvious from our experiences that it doesn’t work for everyone. Passionate fans can smell insincerity a mile off, so don’t try to shoehorn a sports-related message into your offering thinking you can magically get anyone watching an event to buy into your brand. … [Read more...] about Should you hitch your campaigns onto the sporting bandwagon?
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Identify what type of asset you will be using for the campaign (blog post, video, email, mailer, etc.) and then identify all of the other assets you will need. For example, you may need tweets and status updates, perhaps you’ll need open graph tags, images, or even suggested responses to comments or posts. … [Read more...] about 10 Questions to Ask When Creating a Link Building Campaign
Step 2: Define Your Goals — Micro & Macro The B2B buying cycle is lengthy and typically involves multiple touch points. So for each marketing effort, it’s important to have a series of goals that take into account the potential universe of conversions. In the barest of terms, we tend to think of conversions as, “Did we make the sale?” That’s the ultimate goal, but the most successful campaigns take a much more nuanced view that looks at each interaction as a strategic touch point that nurtures the lead along the funnel to the point of sale. … [Read more...] about How To Run A Successful B2B Social Media Marketing Campaign
Not all campaigns generate direct sales/leads from the initial burst in traffic and referrals, but if your content does, make sure you are tracking where they came from. I have seen some sites which generally receive more leads from StumbleUpon, whereas other sites got leads from Digg, Twitter or a mention on Mashable. Also, know that despite what critics say, it is possible to get direct sales, leads etc… from social media and viral campaigns. The more you understand this, the easier it is to improve your next viral campaign. When companies start out in viral marketing, a lot of it can be shoot first and aim later, but as you better understand your conversions you can become a “Black Ops” sniper that has the target in the cross hairs before you ever pull the trigger. … [Read more...] about 20 Metrics To Effectively Track Social Media Campaigns
We’ve found that when brands inspire UGC and create communities around it, they see an average of 20 percent more visits to their websites, receive 25 percent more new emails and measure a 50-percent lift in social engagements. When it’s leveraged in ads, UGC performs five times better in terms of click-through rates, and if it’s placed during a buyer’s path to purchase, pages measure a 10-percent lift in conversion rates. … [Read more...] about How to inspire your customers to create and share on-brand user-generated content