Postscript, February 17: The CBC article cited below has reworded its article and now says the Canadian government is “reviewing” rather than “investigating” Buzz. A semantic distinction, perhaps, but there’s apparently no formal government investigation happening in Canada at the moment, so we’ve updated our headline, too. We’ve also received a statement from Google on this, and that’s appended at the end of this article. ————– After a “challenging” first week for Google Buzz, week number two has begun with still more concerns over privacy, not to mention a government investigation in Canada and the potential for one in the U.S., too. CBC News is reporting that Canada’s Office of the Privacy Commissioner has opened an investigation into Google Buzz: Valerie Lawton, a spokesperson for the office, said on Tuesday that Buzz is being investigated to see whether it violates Canadian privacy … [Read more...] about Canadian Government Reviewing Google Buzz; U.S. Govt. Next?
Canadian debt relief
As of today, Google Adwords has been rebranded as Google Ads. This article orginally was written about Adwords, but the branded name has been changed. Google Ads can either take your money like a slot machine in Vegas after your luck runs out, or catapult your business's profitability like a snowmaker dressing a ski slope – Cha-Ching, Cha-Ching! This article offers six Google Ads tips that come from a CEO at a debt relief company, who is Adwords Certified and Adwords obsessed, and who watched his business grow by 300% over the last 36 months, thanks to Google Ads and search engine marketing (SEM). 1. Find the Best Keywords & Personalize the User's Journey You want to advertise for the most competitive keywords on Google Ads, which are relevant to your business. If you are still digging for gold and hoping to find those hidden gems with high search volume and low competition, you could be digging forever. In 2018, most of the high-quality … [Read more...] about How to Skyrocket Profit on Google Ads (6 Best Ways)
Buying sponsored updates on LinkedIn is pricey, but worth the expense if it improves your credibility and brings you new business. So how do you get the most for your money when paying for these posts? To find out, we asked 10 founders from YEC for their best LinkedIn tips. Target Your Audience Correctly With any conventional ad campaign, the inability to target correctly is just a waste of time and money. The same can be said about LinkedIn sponsored updates. The people that you want to see your ad are extremely diverse, so do a little bit of research to properly determine who they are. Don’t focus on the people who already follow you, target non-followers who would be enriched by your content. – Cody McLain, SupportNinja Include a Compelling Image In order to gain the most traction out of a sponsored update, you must include a compelling image. A high-quality image that corresponds with the headline will connect the reader to the story. I’ve personally found photos … [Read more...] about Getting the Most Out of LinkedIn Sponsored Updates
Platforms like Facebook and Twitter are naturally social — people are connecting and engaging about topics they love. So how do you, as a brand, tap into that without paying big bucks for it? With a few simple “tricks” — shared by successful startup founders — you can encourage your community to naturally engage more with your brand on social. Determine when your audience is online and ask them questions. Bump Club and Beyond is a community for expecting and new moms. This audience is on their phones in the middle of the night while they are feeding their babies. Our “3 a.m. Feeding Club” asks these moms questions, which they gladly answer and help each other with. This is often our top post of the day in regards to engagement. – Lindsay Pinchuk, Bump Club and Beyond Hold Contests Our audience loves a good contest where they can win a prize that’s relevant (gift cards are usually great so there are no shipping issues). We post and … [Read more...] about Increase Community Engagement w/ Your Brand
A company blog is essential for establishing your place on the web. You can use it to share updates, post about your industry, and even advertise open positions. What’s more, you can also use it to drive sales. To help you capitalize on this profit potential, YEC asked 13 successful business owners how they’ve used their own blogs to drive product or service sales. We make sure our blog posts educate our readers about information security and how encryption is part of the data security puzzle. We make sure to turn off the sales pitch in the post. We find that posts from years ago often get hits, and in many cases, this has translated to new sales. – Tim Maliyil, AlertBoot Compliment Other Influencers I’ve used our company blog to highlight other similar products, brands, or VIPs. I’ve had my copywriter research people like Steve Jobs or Jeff Bezos and write a feature about them. I feel like this promotes good morale, showing that we are in the business … [Read more...] about 13 Ways to Drive Sales With Your Company Blog