The trick here is to identify which type of user makes up the majority of your traffic, and use the content/CTA combination that works best for them. Or, you could go out on a limb and experiment with having three CTAs on the page so you can entice everyone. … [Read more...] about How to Optimize Your Call to Action so Users Can Commit to Action
Cannot understand spiritual things
On the other hand, I’ve also been able to step back more and more each year in my own open attacks, in spite of my honest core belief in ethics and morals when it comes to business. Because let’s face it, what one person considers legitimate, another considers evil. It’s a fact of life. And the more time I spend in a personal relationship with God, the more I work to own the need to judge less and discern more. … [Read more...] about Another Black Hat Company Caught Selling Links
What do you do? Instead of working to build an aura of awesome around your brand, you become your brand. Millennials aren’t drawn to corporate entities or even glamorous brands as much as they are drawn to authentic individuals — selfie-snapping, dirty-laundry-airing, real people. … [Read more...] about How Millennials can Master Digital Marketing
We’ve learned that online visitors seek information. They love to be entertained. They crave an experience. If you notice, the increase in adult video sites is no accident and adult site owners are no dummies. What offers a better user experience, a static shot or a video? When Facebook learned a lesson from Twitter about our love of instant communication and feedback, they changed their user interface to include more ways to do this. Google caught on to our feeling overwhelmed by text information by giving us Universal Search, which offers images, maps, video, books and other ways to get information other than web pages. … [Read more...] about How Does Your Web Site Make Visitors Feel?
Our dependency on computers has led young people to develop a love of big band, jazz, classical rock and roll and 80’s songs thanks to Rock Band and Guitar Hero video games. We’re using Wii to exercise, sing and do yoga. Understanding and meeting user needs makes those games popular. Creating a dependency for something or inventing a need we didn’t even know we had, makes the study of human behavior and technology quite intriguing. My son plays Rock Band with his friends in town via an Internet connection and speaker cell phones. They don’t have to be in the same house to jam or talk to each other. … [Read more...] about Finding The Right Balance Between Search Marketing & User Experience