One of the more interesting end of the year “top lists” to come out is WhitePages.com’s “top 10 call spammers” of 2011. In compiling the list WhitePages analyzed almost 50 million “unsolicited calls or texts” to its mobile Caller ID customers. WhitePages said that almost a third of calls to mobile phones in the US are from non-contacts and 25 percent qualify as “call spam.” WhitePages added that the majority of call spam comes from aggressive debt collectors: In its 2011 analysis, WhitePages estimates that more than 30 percent of all calls placed to cell phones are from numbers that are not already in people’s phone contacts and that nearly 25 percent of these unknown calls are “Call Spam” . . . The most persistent “Call Spammers” in 2011 were telemarketing companies like World Wide Commerce Associates (WCA), Grocery Savings Direct and Courtesy Awards. However, the majority of the list was … [Read more...] about Here Are The Top Mobile Call Spammers Of 2011
Capital debt collectors
This spring, Idearc Media LLC filed for Chapter 11, planning to reorganize to get out from under massive debt, and in the process, leave thousands of stockholders holding worthless paper. Idearc’s failure could easily be thought of as yet another in a long list of companies experiencing woes due to the economy, but is this the actual cause? I think someone should be asking if Verizon itself was responsible for spinning off the company with an unreasonable debt load in the first place. Disclosure: I was a former employee and stockholder until the company announced its intention of reorganizing. Even though I’ve been widely known for predicting the “yellow pages would be toast” , my analysis indicated to that there should be a number of good years of business and revenue in print directories before anything was likely to turn critical. And, there should have been time for yellow pages companies to transition over from dependence on print revenue to create … [Read more...] about Why? A Former Employee’s View
A company blog is essential for establishing your place on the web. You can use it to share updates, post about your industry, and even advertise open positions. What’s more, you can also use it to drive sales. To help you capitalize on this profit potential, YEC asked 13 successful business owners how they’ve used their own blogs to drive product or service sales. We make sure our blog posts educate our readers about information security and how encryption is part of the data security puzzle. We make sure to turn off the sales pitch in the post. We find that posts from years ago often get hits, and in many cases, this has translated to new sales. – Tim Maliyil, AlertBoot Compliment Other Influencers I’ve used our company blog to highlight other similar products, brands, or VIPs. I’ve had my copywriter research people like Steve Jobs or Jeff Bezos and write a feature about them. I feel like this promotes good morale, showing that we are in the business … [Read more...] about 13 Ways to Drive Sales With Your Company Blog
To consumer advocates, payday loans have become synonymous with predatory lending. The small short-term loans often come with astronomical interest rates that can pull consumers who are trying to get by from paycheck to paycheck into a deepening hole of debt. Just this week, the FTC fined a payday lending group $1.3 billion for deceptive loan practices. Industry watchdog groups have been advocating for more regulation and pressing for change, and in May, Google announced it would start to ban payday and high-interest loan ads. The ban started rolling out the week of July 20. There were estimates the move could cost Google millions in lost ad revenue. Yet, more than two months later, it appears the ban is likely having little to no impact on Google’s bottom line. as ads continue to fill the available slots on desktop and mobile. Why? Because it’s not an actual ban, and the advertisers quickly figured out how to change their messaging to meet Google’s policies. In a … [Read more...] about Why are payday loan ads still showing on Google after the ban?
In 2007, I took some heat for pointing out that Google Trends showed declining searches for “yellow pages” while theorizing that this indicated reducing consumer interest in print and online YP sites. About four years later, we can now look back and see whether this turned out to be a valid prediction, and also reflect on what value YP may still have for advertisers. When I wrote that earlier article, I was aware that connecting a major shift in overall consumer behavior to a graphed trendline of searches in Google was a little loose in terms of causality. There are many reasons why people search for a particular phrase, and many reasons why cumulative searches for the phrase can rise or fall. (Not to mention, there is uncertainty about what the actual volume of searches is in the graphs since Google obscures volume amounts, and there can be error in assuming that Google users reflect the same search patterns of users who may search elsewhere, such as in Bing.) I had some … [Read more...] about Are Yellow Pages Toast? Four Years Later We Review Ad Value